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Communication Research Statistics by John C. Reinard Pdf
Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in communication and the social sciences. The text also includes a full set of data analysis instructions based on SPSS 12 and Excel.
Author : Andrew F. Hayes Publisher : Routledge Page : 682 pages File Size : 43,6 Mb Release : 2020-10-14 Category : Language Arts & Disciplines ISBN : 9781135250898
Statistical Methods for Communication Science by Andrew F. Hayes Pdf
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *downloadable resources with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
Andrew F. Hayes,Michael D. Slater,Leslie B. Snyder
Author : Andrew F. Hayes,Michael D. Slater,Leslie B. Snyder Publisher : SAGE Page : 401 pages File Size : 50,7 Mb Release : 2008 Category : Language Arts & Disciplines ISBN : 9781412927901
The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research by Andrew F. Hayes,Michael D. Slater,Leslie B. Snyder Pdf
A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.
Statistical Methods for Communication Researchers and Professionals by René Weber,Weber-Fuller,Ryan Fuller Pdf
Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. This book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.
Quantitative Research in Communication by Mike Allen,Scott Titsworth,Stephen K. Hunt Pdf
Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.
Research and Statistical Methods in Communication Sciences and Disorders by David L. Maxwell,Eiki Satake Pdf
This engaging new book provides comprehensive coverage of research methods as well as a foundation in statistical analysis vital for individuals in the communication sciences and disorders field. While most speech-language pathologists and audiologists pursue clinical practice rather than research careers, it is important to understand the scientific base that their clinical work is built upon. Successful evidence-based clinical practice is rooted in this understanding. Research and Statistical Methods in Communication Sciences and Disorders covers the principles of research design, data analysis, and presentation of findings necessary for individuals performing research as well as consumers of scientific literature. Filled with meaningful examples, written in readable language, and pertinent to both speech-language pathology and audiology, this resource provides the essential knowledge of scientific reasoning and methods for scientific inquiry necessary to perform and understand research.
Introducing Communication Research by Donald Treadwell,Andrea Davis Pdf
Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.
Media and Communication Research Methods by Anders Hansen,David Machin Pdf
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
The SAGE Encyclopedia of Communication Research Methods by Mike Allen Pdf
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Mass Communications Research Methods by H.J. Hsia Pdf
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Author : Thomas R. Lindlof,Bryan C. Taylor Publisher : SAGE Page : 401 pages File Size : 45,6 Mb Release : 2011 Category : Business & Economics ISBN : 9781412974721
Categorical Statistics for Communication Research by Bryan E. Denham Pdf
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. Provides techniques for analyzing categorical data from a communication studies perspective Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Author : G. M. du Plooy Publisher : Juta and Company Ltd Page : 388 pages File Size : 44,6 Mb Release : 2002 Category : Language Arts & Disciplines ISBN : 0702156418
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Applied Communication Research Methods by Michael Boyle,Mike Schmierbach Pdf
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.