Community Building And Early Public Relations

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Community Building and Early Public Relations

Donnalyn Pompper
Community Building and Early Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Routledge
Page : 214 pages
File Size : 48,6 Mb
Release : 2020-12-30
Category : Business & Economics
ISBN : 9781000299700

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Community Building and Early Public Relations by Donnalyn Pompper Pdf

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

Public Relations and Community

Dean Kruckeberg,Kenneth Starck
Public Relations and Community Book PDF

Author : Dean Kruckeberg,Kenneth Starck
Publisher : Praeger
Page : 0 pages
File Size : 54,5 Mb
Release : 1988-05-23
Category : Business & Economics
ISBN : 9780275929114

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Public Relations and Community by Dean Kruckeberg,Kenneth Starck Pdf

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

The Routledge Companion to Public Relations

Donnalyn Pompper,Katie R. Place,C. Kay Weaver
The Routledge Companion to Public Relations Book PDF

Author : Donnalyn Pompper,Katie R. Place,C. Kay Weaver
Publisher : Taylor & Francis
Page : 625 pages
File Size : 47,7 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781000728965

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The Routledge Companion to Public Relations by Donnalyn Pompper,Katie R. Place,C. Kay Weaver Pdf

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Public Relations Management in Africa Volume 1

Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Public Relations Management in Africa Volume 1 Book PDF

Author : Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson
Publisher : Springer Nature
Page : 282 pages
File Size : 55,9 Mb
Release : 2023-07-12
Category : Social Science
ISBN : 9783031267048

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Public Relations Management in Africa Volume 1 by Albert A. Anani-Bossman,Takalani E. Mudzanani,Cornelius B. Pratt,Isaac A. Blankson Pdf

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Promoting Monopoly

Karen Miller Russell
Promoting Monopoly Book PDF

Author : Karen Miller Russell
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 234 pages
File Size : 42,6 Mb
Release : 2020
Category : Public relations
ISBN : 1433147343

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Promoting Monopoly by Karen Miller Russell Pdf

This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.

Public Relations for Social Responsibility

Donnalyn Pompper
Public Relations for Social Responsibility Book PDF

Author : Donnalyn Pompper
Publisher : Emerald Group Publishing
Page : 240 pages
File Size : 46,6 Mb
Release : 2021-06-10
Category : Social Science
ISBN : 9781800431676

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Public Relations for Social Responsibility by Donnalyn Pompper Pdf

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.

Elements of Indigenous Style

Gregory Younging
Elements of Indigenous Style Book PDF

Author : Gregory Younging
Publisher : Brush Education
Page : 162 pages
File Size : 54,8 Mb
Release : 2018-03-01
Category : Language Arts & Disciplines
ISBN : 9781550597165

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Elements of Indigenous Style by Gregory Younging Pdf

Elements of Indigenous Style offers Indigenous writers and editors—and everyone creating works about Indigenous Peoples—the first published guide to common questions and issues of style and process. Everyone working in words or other media needs to read this important new reference, and to keep it nearby while they’re working. This guide features: - Twenty-two succinct style principles. - Advice on culturally appropriate publishing practices, including how to collaborate with Indigenous Peoples, when and how to seek the advice of Elders, and how to respect Indigenous Oral Traditions and Traditional Knowledge. - Terminology to use and to avoid. - Advice on specific editing issues, such as biased language, capitalization, and quoting from historical sources and archives. - Case studies of projects that illustrate best practices.

Encyclopedia of Public Relations

Robert L. Heath
Encyclopedia of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1152 pages
File Size : 53,9 Mb
Release : 2013-08-20
Category : Business & Economics
ISBN : 9781452276229

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Encyclopedia of Public Relations by Robert L. Heath Pdf

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Public Relations As Relationship Management

Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Public Relations As Relationship Management Book PDF

Author : Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Publisher : Routledge
Page : 394 pages
File Size : 55,5 Mb
Release : 2015-04-24
Category : Language Arts & Disciplines
ISBN : 9781317516347

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Public Relations As Relationship Management by Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Public Relations and Online Engagement

Amber L. Hutchins,Natalie T. J. Tindall
Public Relations and Online Engagement Book PDF

Author : Amber L. Hutchins,Natalie T. J. Tindall
Publisher : Routledge
Page : 108 pages
File Size : 51,9 Mb
Release : 2021-06-24
Category : Business & Economics
ISBN : 9781000437607

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Public Relations and Online Engagement by Amber L. Hutchins,Natalie T. J. Tindall Pdf

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

Spin Sucks

Gini Dietrich
Spin Sucks Book PDF

Author : Gini Dietrich
Publisher : Que Publishing
Page : 165 pages
File Size : 50,5 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9780133432190

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Spin Sucks by Gini Dietrich Pdf

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

The Public Relations of Everything

Robert E. Brown
The Public Relations of Everything Book PDF

Author : Robert E. Brown
Publisher : Routledge
Page : 198 pages
File Size : 44,6 Mb
Release : 2014-10-30
Category : Business & Economics
ISBN : 9781136181030

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The Public Relations of Everything by Robert E. Brown Pdf

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

Public Relations

Danny Moss,Barbara DeSanto
Public Relations Book PDF

Author : Danny Moss,Barbara DeSanto
Publisher : SAGE
Page : 513 pages
File Size : 49,7 Mb
Release : 2011-12-15
Category : Business & Economics
ISBN : 9781446253663

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Public Relations by Danny Moss,Barbara DeSanto Pdf

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 656 pages
File Size : 47,5 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110554250

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Communication Yearbooks Vols 6-33 Set

Various
Communication Yearbooks Vols 6 33 Set Book PDF

Author : Various
Publisher : Routledge
Page : 17176 pages
File Size : 41,9 Mb
Release : 2021-11-05
Category : Language Arts & Disciplines
ISBN : 9781136630538

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Communication Yearbooks Vols 6-33 Set by Various Pdf

The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.