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Author : Stephen Walter Brown,Charles W. Lamb
Publisher : Unknown
Page : 748 pages
File Size : 48,7 Mb
Release : 1979
Category : Business & Economics
ISBN : STANFORD:20500274222
Author : Charles W. Lamb, Jr.,Patrick M. Dunne
Publisher : Marketing Classics Press
Page : 283 pages
File Size : 41,9 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112342
Author : George Schwartz
Publisher : Unknown
Page : 168 pages
File Size : 48,7 Mb
Release : 1963
Category : Marketing
ISBN : UOM:35128001176625
Author : John Egan,Michael Harker
Publisher : Unknown
Page : 456 pages
File Size : 53,7 Mb
Release : 2005
Category : Relationship marketing
ISBN : UCSC:32106018336666
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
Author : Robert Bartels
Publisher : Unknown
Page : 310 pages
File Size : 54,8 Mb
Release : 1970
Category : Business & Economics
ISBN : MINN:319510018176343
Author : Shelby D. Hunt
Publisher : Routledge
Page : 619 pages
File Size : 43,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317465133
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Howard S. Gitlow,Edward W. Wheatley
Publisher : Springer
Page : 394 pages
File Size : 44,7 Mb
Release : 2015-05-28
Category : Business & Economics
ISBN : 9783319169347
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Martin Eisend,Alfred Kuss
Publisher : Springer
Page : 242 pages
File Size : 41,7 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9783030107949
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Charles W. Lamb,Patrick M. Dunne
Publisher : Chicago, Ill. : American Marketing Association
Page : 292 pages
File Size : 54,9 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39076006919984
Author : Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski
Publisher : SAGE
Page : 546 pages
File Size : 53,5 Mb
Release : 2009-12-04
Category : Business & Economics
ISBN : 9781446206980
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author : Shelby D. Hunt
Publisher : Unknown
Page : 168 pages
File Size : 48,7 Mb
Release : 1976
Category : Business & Economics
ISBN : MINN:31951001847543O
Author : Michael J Baker,Michael Saren
Publisher : SAGE Publications
Page : 449 pages
File Size : 47,5 Mb
Release : 2010-03-31
Category : Business & Economics
ISBN : 9781849204668
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author : Paiva, Inna Sousa,Carvalho, Luísa Cagica
Publisher : IGI Global
Page : 369 pages
File Size : 52,9 Mb
Release : 2020-02-28
Category : Business & Economics
ISBN : 9781799821304
Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.
Author : Graeme Drummond,John Ensor,Ruth Ashford
Publisher : Routledge
Page : 352 pages
File Size : 54,8 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136362590
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Author : Gerard Hastings
Publisher : Elsevier
Page : 392 pages
File Size : 45,8 Mb
Release : 2007-05-21
Category : Business & Economics
ISBN : 9780080550114
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions. * First European text in the ground-breaking field of social marketing * Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia. * Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.