Confessions Of The Pricing Man

Author : Hermann Simon
Publisher : Springer
Page : 221 pages
File Size : 52,7 Mb
Release : 2015-10-20
Category : Business & Economics
ISBN : 9783319204000

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Confessions of the Pricing Man by Hermann Simon Pdf

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Author : John Perkins
Publisher : Berrett-Koehler Publishers
Page : 430 pages
File Size : 52,7 Mb
Release : 2004-11-09
Category : Biography & Autobiography
ISBN : 9781576755129

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Confessions of an Economic Hit Man by John Perkins Pdf

Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Author : John Perkins
Publisher : Berrett-Koehler Publishers
Page : 385 pages
File Size : 47,5 Mb
Release : 2016-02-09
Category : Biography & Autobiography
ISBN : 9781626566750

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The New Confessions of an Economic Hit Man by John Perkins Pdf

Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it. Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools—false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power—are used around the world today exponentially more than during the era Perkins exposed over a decade ago. As dark as the story gets, this reformed EHM also provides hope. Perkins offers specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.

Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2011
Category : Advertising
ISBN : 190491537X

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Confessions of an Advertising Man by David Ogilvy Pdf

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Hermann Simon,Martin Fassnacht
Publisher : Springer
Page : 569 pages
File Size : 41,5 Mb
Release : 2018-12-11
Category : Business & Economics
ISBN : 9783319994567

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Price Management by Hermann Simon,Martin Fassnacht Pdf

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Author : Tom Cox
Publisher : Simon and Schuster
Page : 256 pages
File Size : 43,5 Mb
Release : 2012-03-01
Category : Pets
ISBN : 9781471102707

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Under the Paw by Tom Cox Pdf

For years, Tom Cox might have seemed like a regular, hard-living sort of bloke -- a lover of late nights, rock music and beer -- but he had a dark furry secret. Tom was a cat lover. Always had been, in fact. For a while, he kept his passion in check, but there was only so long he could postpone his true dream, especially after he met Dee, his moggy-loving soulmate. In 2001, Tom left London and his job as a rock critic behind, and he and Dee, replete with Dee's cat Janet and three new kittens, moved to a remote part of Norfolk, a county where they knew not one living human soul. They thought it would be easy. They thought their cat madness had reached its limit. They were very wrong on both counts. In UNDER THE PAW, Tom records the chaos of owning seven of the most charismatic, idiotic and duplicitous cats in the country. How exactly does a person go from living a fancy-free young metropolitan life to suddenly thinking it is normal to be on 24-hour call for multiple sets of whiskers? What are the essential rules of disposing of a dead pheasant? How do you learn to love your wife's ex's favourite pet? Tom addresses all these issues and much more, encountering death, depression, flying fur and the first human sentence spoken by a feline along the way. Running through all the maelstrom is the heartbreaking story of his long and chequered relationship with The Bear, his oldest cat: a "painfully sensitive" survivor moggy who may or may not be an evil genius.

Author : Alfred I. Tauber
Publisher : MIT Press
Page : 188 pages
File Size : 48,8 Mb
Release : 2000
Category : Biomedical engineering
ISBN : 0262700727

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Confessions of a Medicine Man by Alfred I. Tauber Pdf

This book probes the ethical structure of contemporary medicine in an argument accessible to lay readers, healthcare professionals, and ethicists alike.

Author : James J. Cramer
Publisher : Simon and Schuster
Page : 356 pages
File Size : 55,6 Mb
Release : 2003-06-06
Category : Biography & Autobiography
ISBN : 0743224884

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Confessions of a Street Addict by James J. Cramer Pdf

Cramer takes readers on a no-holds-barred tour of life on Wall Street--revealing how the game is played, who breaks the rules, and who gets hurt.

Author : John Laschinger
Publisher : Dundurn
Page : 264 pages
File Size : 46,6 Mb
Release : 2016-09-10
Category : Political Science
ISBN : 9781459736542

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Campaign Confessions by John Laschinger Pdf

John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.

Author : Peter Selgin
Publisher : University of Iowa Press
Page : 209 pages
File Size : 54,7 Mb
Release : 2011-10
Category : Biography & Autobiography
ISBN : 9781609380564

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Confessions of a Left-Handed Man by Peter Selgin Pdf

Peter Selgin was cursed/blessed with an unusual childhood. The son of Italian immigrants—his father an electronics inventor and a mother so good looking UPS drivers swerved off their routes to see her—Selgin spent his formative years scrambling among the hat factory ruins of a small Connecticut town, visiting doting—and dotty—relatives in the “old world,” watching mental giants clash at Mensa gatherings, enduring Pavlovian training sessions with a grandmother bent on “curing” his left-handedness, and competing savagely with his right-handed twin. It’s no surprise, then, that Selgin went on from these peculiar beginnings to do . . . well, nearly everything. Confessions of a Left-Handed Man is a bold, unblushing journey down roads less traveled. Whether recounting his work driving a furniture delivery truck, his years as a caricaturist, his obsession with the Titanic that compelled him to complete seventy-five paintings of the ship(in sinking and nonsinking poses), or his daily life as a writer, from start to finish readers are treated to a vividly detailed, sometimes hilarious, often moving, but always memorable life. In this modern-day picaresque, Selgin narrates an artist’s journey from unconventional roots through gritty experience to artistic achievement. With an elegant narrative voice that is, by turns, frank, witty, and acid-tongued, Selgin confronts his past while coming to terms with approaching middle age, reaching self-understanding tempered by reflection, regret, and a sharply self-deprecating sense of humor.

Author : David Ogilvy
Publisher : Unknown
Page : 172 pages
File Size : 53,7 Mb
Release : 2002
Category : Advertising
ISBN : OCLC:1148602313

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Confessions of an Advertising Man by David Ogilvy Pdf

Author : Paul Howes
Publisher : Melbourne Univ. Publishing
Page : 256 pages
File Size : 55,8 Mb
Release : 2010-11-08
Category : Political Science
ISBN : 0522858848

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Confessions Of A Faceless Man by Paul Howes Pdf

The 2010 federal election campaign had more twists, conspiracies and betrayals than a ripping political thriller. Confessions of a Faceless Man is the day-by-day account of the campaign by one of Labor's 'faceless men'. Paul Howes, head of the Australian Workers' Union, was accused of assassinating Kevin Rudd and installing Gillard in the top job - the King is dead; long live the Queen. Howes writes openly about his role in the leadership coup and reveals his experience inside Labor's campaign. In an unashamedly partisan and amusing account, Confessions of a Faceless Man chronicles the highs and lows, the stuff-ups, the leaks and the nuts and bolts of a modern Labor election campaign. This is Howes' first book - an unvarnished, brutally honest, at times laugh-out-loud account of how Labor won 2010.

Author : Hermann Simon
Publisher : Springer Science & Business Media
Page : 412 pages
File Size : 47,6 Mb
Release : 2009-06-10
Category : Business & Economics
ISBN : 9780387981475

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Hidden Champions of the Twenty-First Century by Hermann Simon Pdf

Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Champions: Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion Strategy: For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .

Author : Julie Turney
Publisher : Unknown
Page : 164 pages
File Size : 44,6 Mb
Release : 2021-05-31
Category : Business & Economics
ISBN : 0578905825

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Confessions of an HR Pro by Julie Turney Pdf

This book will help you to regain your HR mojo, find your community and gain clarity on your way forward. Based on real-life experiences from HR Professionals who felt just like you at some point in their careers, you will learn about our moments of defeat and triumph. I wrote this book because I believe that we need more transparency in our HR community. Enough about what we need to do and more about how we are actually navigating our careers in this space.Read this book to:Learn how to navigate working with a bad boss Understand what it takes to be the best recruiter you can beDiscover how Agile ways of working can improve your workflowLearn how to become more inclusive in building your HR teamLearn why your mental health and well-being mattersUnderstand how to build resilience through making mistakesDiscover how to build your HR Community/tribe

Author : Joshua L. Rogers
Publisher : Hachette UK
Page : 208 pages
File Size : 41,6 Mb
Release : 2019-12-17
Category : Religion
ISBN : 9781546015420

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Confessions of a Happily Married Man by Joshua L. Rogers Pdf

Discover God in the messiness of your marriage, as popular marriage and family columnist Joshua Rogers offers spouses hope with real-life stories from his own marriage and helps you see how God is at work in the ordinary and extraordinary of your relationship. Confessions of a Happily Married Man is a husband's painfully honest account of his first ten years of marriage. It offers a window into the perspective of a man who went from "hello" to "I do" in nine months and then figured out how hard marriage could be. When Joshua Rogers thought back on the marriage books he had read or sermons about marriage he had heard, it occurred to him that he could only remember one thing about them: the stories. That's why this book is anchored by stories that other couples will relate to and can easily learn from. The stories are cringe-worthy, humorous, inspiring, heart-breaking, and full of wisdom--but the author isn't telling the reader what to do with that wisdom. He's letting the reader learn along with him as he's gradually becoming more self-aware, increasingly grateful for his wife, and surprised to discover what God is doing in the middle of it all.