Consumer Behavior Analysis

Author : Donald A. Hantula,Victoria K. Wells
Publisher : Routledge
Page : 305 pages
File Size : 46,5 Mb
Release : 2014-01-21
Category : Business & Economics
ISBN : 9781317850755

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Consumer Behavior Analysis by Donald A. Hantula,Victoria K. Wells Pdf

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.

Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 520 pages
File Size : 43,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415196450

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Consumer Behaviour Analysis by Gordon R. Foxall Pdf

Author : Gordon R. Foxall
Publisher : Routledge
Page : 728 pages
File Size : 45,6 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913450

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The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall Pdf

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Author : Gordon Foxall
Publisher : Edward Elgar Publishing
Page : 160 pages
File Size : 55,5 Mb
Release : 2017-05-26
Category : Electronic
ISBN : 9781784716936

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Advanced Introduction to Consumer Behavior Analysis by Gordon Foxall Pdf

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Author : Gordon Foxall
Publisher : Routledge
Page : 200 pages
File Size : 44,9 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135238087

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Interpreting Consumer Choice by Gordon Foxall Pdf

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 416 pages
File Size : 40,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415196434

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Consumer Behaviour Analysis: The behavioural basis of consumer choice by Gordon R. Foxall Pdf

Author : Gordon R. Foxall
Publisher : Unknown
Page : 1600 pages
File Size : 53,9 Mb
Release : 2002
Category : Consumer behavior
ISBN : 0415196426

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Consumer Behaviour Analysis by Gordon R. Foxall Pdf

Author : Donald A. Hantula,Victoria K. Wells
Publisher : Routledge
Page : 266 pages
File Size : 50,8 Mb
Release : 2014-01-21
Category : Business & Economics
ISBN : 9781317850762

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Consumer Behavior Analysis by Donald A. Hantula,Victoria K. Wells Pdf

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.

Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 42,8 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913467

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The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall Pdf

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Author : Joann Peck,Suzanne B. Shu
Publisher : Springer
Page : 263 pages
File Size : 55,8 Mb
Release : 2018-05-02
Category : Psychology
ISBN : 9783319771588

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Psychological Ownership and Consumer Behavior by Joann Peck,Suzanne B. Shu Pdf

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Author : J. Paul Peter,Jerry Corrie Olson
Publisher : Irwin Professional Publishing
Page : 792 pages
File Size : 51,8 Mb
Release : 1996
Category : Consumer behavior
ISBN : UOM:39076002126543

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Consumer Behavior and Marketing Strategy by J. Paul Peter,Jerry Corrie Olson Pdf

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Author : David W. Stewart
Publisher : Business Expert Press
Page : 140 pages
File Size : 54,8 Mb
Release : 2018-07-17
Category : Business & Economics
ISBN : 9781947441217

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A Primer on Consumer Behavior by David W. Stewart Pdf

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs. The focus of the book is on information likely to be most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this reason, the book includes “points to ponder” that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.

Author : Angus Deaton,John Muellbauer
Publisher : Cambridge University Press
Page : 468 pages
File Size : 51,6 Mb
Release : 1980-05-30
Category : Business & Economics
ISBN : 0521296765

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Economics and Consumer Behavior by Angus Deaton,John Muellbauer Pdf

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 54,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Laura Lake
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 40,7 Mb
Release : 2009-05-11
Category : Business & Economics
ISBN : 9780470449837

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Consumer Behavior For Dummies by Laura Lake Pdf

Consumer behaviour.