Consumer Behavior And Marketing

Author : Matthew Reyes
Publisher : BoD – Books on Demand
Page : 144 pages
File Size : 55,7 Mb
Release : 2020-03-04
Category : Business & Economics
ISBN : 9781789238556

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Consumer Behavior and Marketing by Matthew Reyes Pdf

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:931849293

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Marketing and Consumer Behavior by Anonim Pdf

Author : John A. Howard
Publisher : Unknown
Page : 408 pages
File Size : 47,7 Mb
Release : 1989
Category : Consumer behavior
ISBN : CORNELL:31924050716434

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Consumer Behavior in Marketing Strategy by John A. Howard Pdf

Author : A. Coskun Samli
Publisher : Springer Science & Business Media
Page : 170 pages
File Size : 50,9 Mb
Release : 2012-11-28
Category : Business & Economics
ISBN : 9781461451259

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International Consumer Behavior in the 21st Century by A. Coskun Samli Pdf

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Author : J. Paul Peter,Jerry Corrie Olson
Publisher : Irwin Professional Publishing
Page : 792 pages
File Size : 47,9 Mb
Release : 1996
Category : Consumer behavior
ISBN : UOM:39076002126543

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Consumer Behavior and Marketing Strategy by J. Paul Peter,Jerry Corrie Olson Pdf

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 648 pages
File Size : 53,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317473848

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Consumer Behavior in Action by Geoffrey Paul Lantos Pdf

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Author : Henry Assael
Publisher : South Western Educational Publishing
Page : 824 pages
File Size : 47,7 Mb
Release : 1995
Category : Business & Economics
ISBN : PSU:000025878363

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Consumer Behavior and Marketing Action by Henry Assael Pdf

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Author : Elizabeth Parsons,Pauline Maclaran
Publisher : Routledge
Page : 233 pages
File Size : 55,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750687393

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran Pdf

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Author : Henry Assael
Publisher : Thomson South-Western
Page : 754 pages
File Size : 44,9 Mb
Release : 1998
Category : Consumer behavior
ISBN : CORNELL:31924086900572

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Consumer Behavior and Marketing Action by Henry Assael Pdf

This sixth edition text includes increased coverage of the macro approach in consumer behaviour.

Author : Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 44,7 Mb
Release : 2003-03
Category : Consumer Behavior
ISBN : 0072865490

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Consumer Behavior by Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney Pdf

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Author : Del I. Hawkins,Roger J. Best,Kenneth A. Coney
Publisher : Irwin Professional Publishing
Page : 820 pages
File Size : 42,9 Mb
Release : 1989
Category : Consumer behavior
ISBN : 0256063311

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Consumer Behavior by Del I. Hawkins,Roger J. Best,Kenneth A. Coney Pdf

Includes bibliographical references and index.

Author : John A. Howard
Publisher : Unknown
Page : 632 pages
File Size : 45,5 Mb
Release : 1994
Category : Business & Economics
ISBN : PSU:000022303721

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Buyer Behavior in Marketing Strategy by John A. Howard Pdf

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.

Author : Rishi, Bikramjit
Publisher : IGI Global
Page : 389 pages
File Size : 45,8 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681408

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by Rishi, Bikramjit Pdf

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Author : Rajagopal
Publisher : Business Expert Press
Page : 196 pages
File Size : 49,7 Mb
Release : 2018-02-25
Category : Business & Economics
ISBN : 9781947441156

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Consumer Behavior Theories by Rajagopal Pdf

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author : Lynn R. Kahle,Angeline G. Close
Publisher : Routledge
Page : 360 pages
File Size : 55,7 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781136917905

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Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. Kahle,Angeline G. Close Pdf

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.