Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 41,6 Mb
Release : 2009-09
Category : Brand name products
ISBN : 8131722368

Get Book

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by S. Ramesh Kumar Pdf

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 348 pages
File Size : 43,5 Mb
Release : 2017
Category : Electronic
ISBN : 9789332587960

Get Book

Consumer Behaviour : The Indian Context (Concepts and Cases) by S. Ramesh Kumar Pdf

Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.

Author : S. Ramesh Kumar,Anup Krishnamurthy
Publisher : Sage Publications Pvt. Limited
Page : 264 pages
File Size : 49,9 Mb
Release : 2020-04-10
Category : Business & Economics
ISBN : 935388392X

Get Book

Advertising, Brands and Consumer Behaviour by S. Ramesh Kumar,Anup Krishnamurthy Pdf

This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects

Author : Anonim
Publisher : Pearson Education India
Page : 362 pages
File Size : 49,6 Mb
Release : 2008
Category : Consumer behavior
ISBN : 8131714098

Get Book

Conceptual Issues in Consumer Behaviour The Indian Context by Anonim Pdf

Author : S. Ramesh Kumar
Publisher : Unknown
Page : 323 pages
File Size : 49,7 Mb
Release : 2006
Category : Consumer behavior
ISBN : 8177588621

Get Book

Conceptual Issues in Consumer Behaviour by S. Ramesh Kumar Pdf

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 50,6 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

Get Book

Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : S Ramesh Kumar
Publisher : Vikas Publishing House
Page : 372 pages
File Size : 51,9 Mb
Release : 2009-11-01
Category : Brand name products
ISBN : 8125913084

Get Book

Managing Indian Brands by S Ramesh Kumar Pdf

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

Author : MONIKA BHATT
Publisher : S. Chand Publishing
Page : 270 pages
File Size : 48,5 Mb
Release : 2004-09
Category : Business & Economics
ISBN : 8121922143

Get Book

CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) by MONIKA BHATT Pdf

A book on Consumer Behavior

Author : Shriram Kadia
Publisher : Springer Nature
Page : 148 pages
File Size : 48,6 Mb
Release : 2022-12-15
Category : Political Science
ISBN : 9789811951183

Get Book

Integrated Marketing Communications for Public Policy by Shriram Kadia Pdf

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.

Author : Dogan Gursoy
Publisher : Routledge
Page : 1093 pages
File Size : 44,6 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315445502

Get Book

Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Author : Sudhir Rana,Avinash K Shrivastava,Sachin Kumar Raut
Publisher : Taylor & Francis
Page : 246 pages
File Size : 53,8 Mb
Release : 2022-09-05
Category : Business & Economics
ISBN : 9781000641646

Get Book

Promotional Practices and Perspectives from Emerging Markets by Sudhir Rana,Avinash K Shrivastava,Sachin Kumar Raut Pdf

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 500 pages
File Size : 44,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 8131700976

Get Book

Marketing and Branding by S. Ramesh Kumar Pdf

Author : Ritu Mehta
Publisher : Taylor & Francis
Page : 236 pages
File Size : 43,6 Mb
Release : 2019-05-22
Category : Social Science
ISBN : 9780429515453

Get Book

Researching Marketing Decisions by Ritu Mehta Pdf

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.

Author : M. Khan
Publisher : New Age International
Page : 11 pages
File Size : 51,7 Mb
Release : 2007
Category : Consumer behavior
ISBN : 9788122415315

Get Book

Consumer Behaviour by M. Khan Pdf

The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
Page : 364 pages
File Size : 55,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 8120339630

Get Book

Consumer Behaviour by Ramanuj Majumdar Pdf

For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.