Consumer Evolution

Author : Charles Grantham,Judith Carr
Publisher : John Wiley & Sons
Page : 258 pages
File Size : 44,9 Mb
Release : 2002-10-15
Category : Business & Economics
ISBN : 9780471262985

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Consumer Evolution by Charles Grantham,Judith Carr Pdf

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Author : Geoffrey Miller
Publisher : Penguin
Page : 384 pages
File Size : 50,6 Mb
Release : 2009-05-14
Category : Business & Economics
ISBN : 9781101050842

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Spent by Geoffrey Miller Pdf

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Author : JULIA SOPHIE. WOERSDORFER
Publisher : Routledge
Page : 226 pages
File Size : 40,9 Mb
Release : 2020-06-30
Category : Electronic
ISBN : 036759529X

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The Evolution of Household Technology and Consumer Behavior, 1800-2000 by JULIA SOPHIE. WOERSDORFER Pdf

How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics Woersdorfer examines the evolution of technology and practice over a period of growing industrialization. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics

Author : Gad Saad
Publisher : Psychology Press
Page : 361 pages
File Size : 43,6 Mb
Release : 2007-02-05
Category : Business & Economics
ISBN : 9781135608255

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The Evolutionary Bases of Consumption by Gad Saad Pdf

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

Author : Charles E. Grantham
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2002
Category : Business planning
ISBN : OCLC:1413393699

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Consumer Evolution by Charles E. Grantham Pdf

Author : Julia Sophie Woersdorfer
Publisher : Routledge
Page : 226 pages
File Size : 48,6 Mb
Release : 2017-03-27
Category : Business & Economics
ISBN : 9781351789080

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The Evolution of Household Technology and Consumer Behavior, 1800–2000 by Julia Sophie Woersdorfer Pdf

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives, raising at the same time the demand for consumer goods. The neoclassical economic framework of household production theory relates the increasing demand for household technology to rising wages and opportunity costs of time: the higher the wage rate, the more costly it is to spend time in unpaid housework activities. Consumer products are thus purchased to make household production processes more efficient and to substitute capital goods for the household’s time (time substitution hypothesis). Although this hypothesis sounds plausible at first sight, it cannot capture the essential phenomena underlying the complex process of the mechanization of the home over the past 200 years. Its major weakness lies in the treatment of consumer preferences, whose explanatory potential is explicitly factored out. Using the washing of clothes as a microcosm of household economics, this book examines long-term changes in cleanliness consumption patterns from the perspective of an evolutionary economic, psychologically informed consumer theory. Woersdorfer shows how the historical evolution of cleanliness consumption over the past 200 years is the result of the interplay of supply and demand side factors, namely, technical change in washing technology on one side and motivational driving forces and consumer learning capabilities on the other. Hence, not changing relative prices but innate consumer needs and consumer learning processes, leading to a growing understanding of how to satisfy those needs, are the essential driving forces behind the rising technological endowment of the home and the corresponding demand for household appliances. The Evolution of Household Technology and Consumer Behavior, 1800–2000 will be of interest to researchers in the field of evolutionary economics, history of technology, economic history, innovation economics and sociology.

Author : Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
Publisher : Cambridge University Press
Page : 873 pages
File Size : 50,8 Mb
Release : 2023-04-06
Category : Psychology
ISBN : 9781009243940

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The Cambridge Handbook of Consumer Psychology by Cait Lamberton,Derek D. Rucker,Stephen A. Spiller Pdf

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Author : Robin Roy
Publisher : Unknown
Page : 0 pages
File Size : 48,6 Mb
Release : 2016
Category : New products
ISBN : 0415869986

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Consumer Product Innovation and Sustainable Design by Robin Roy Pdf

Consumer Product Innovation and Sustainable Design will be a resource for design professionals, design students and all practitioners of sustainabilty in this arena. It creates a new understanding of the theories behind product evolution and shows the possible future of product design to acheive a more sustainable consumer system.

Author : Rajagopal
Publisher : Springer Nature
Page : 312 pages
File Size : 44,7 Mb
Release : 2019-11-20
Category : Business & Economics
ISBN : 9783030339265

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Transgenerational Marketing by Rajagopal Pdf

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimentally and emotionally help in growing the brands and companies over generations. This book significantly contributes to the existing literature and serves as a learning post and a think tank for students, researchers, and business managers.

Author : Yoesoep Edhie Rachmad
Publisher : PT. Sonpedia Publishing Indonesia
Page : 184 pages
File Size : 44,7 Mb
Release : 2024-06-06
Category : Business & Economics
ISBN : 9786238634545

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The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction by Yoesoep Edhie Rachmad Pdf

"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.

Author : Don Schultz,Charles H. Patti,Philip J. Kitchen
Publisher : Routledge
Page : 179 pages
File Size : 48,5 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317979609

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The Evolution of Integrated Marketing Communications by Don Schultz,Charles H. Patti,Philip J. Kitchen Pdf

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Author : Vikas Kumar Jha,Bishwajeet Kumar Pandey,Ciro Rodriguez
Publisher : CRC Press
Page : 285 pages
File Size : 50,9 Mb
Release : 2022-11-14
Category : Computers
ISBN : 9781000776997

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Network Evolution and Applications by Vikas Kumar Jha,Bishwajeet Kumar Pandey,Ciro Rodriguez Pdf

Network Evolution and Applications provides a comprehensive, integrative, and easy approach to understanding the technologies, concepts, and milestones in the history of networking. It provides an overview of different aspects involved in the networking arena that includes the core technologies that are essential for communication and important in our day-to-day life. It throws some light on certain past networking concepts and technologies that have been revolutionary in the history of science and technology and have been highly impactful. It expands on various concepts like Artificial Intelligence, Software Defined Networking, Cloud Computing, and Internet of Things, which are very popular at present. This book focuses on the evolutions made in the world of networking. One can’t imagine the world without the Internet today; with the Internet and the present- day networking, distance doesn’t matter at all. The COVID-19 pandemic has resulted in a tough time worldwide, with global lockdown, locked homes, empty streets, stores without consumers, and offices with no or fewer staff. Thanks to the modern digital networks, the culture of work from home (WFH) or working remotely with the network/Internet connection has come to the fore, with even school and university classes going online. Although WFH is not new, the COVID-19 pandemic has given it a new look, and industries are now willfully exploring WFH to extend it in the future. The aim of this book is to present the timeline of networking to show the developments made and the milestones that were achieved due to these developments.

Author : Iris Benöhr
Publisher : OUP Oxford
Page : 272 pages
File Size : 51,5 Mb
Release : 2013-12-19
Category : Law
ISBN : 9780191650642

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EU Consumer Law and Human Rights by Iris Benöhr Pdf

Traditionally, consumer law has played an instrumental role in the EU as a tool for market integration. There are now signs in the new EU legal framework and jurisprudence that this may be changing. The Lisbon Treaty contains provisions affecting consumer law and, at the same time, it grants binding legal force to the EU Charter, which in turn adds a fundamental rights dimension to consumer protection. This evolution, however, is still at an early stage and may be thwarted by conflicting trends. Moreover, it may generate tensions between social objectives and economic goals. This book provides the first comprehensive analysis of these developments and examines new avenues that may be opening for consumer law, focusing on three key areas: financial services, electronic communication and access to justice. Through a systematic analysis of relevant cases, the book traces the development of a human rights dimension in consumer law and details the ramifications that the post-Lisbon legal framework may have on consumer protection and policy. This book concludes by proposing new directions in consumer law, striking a compromise between social and economic demands.

Author : Julia Kovalchuk
Publisher : Springer Nature
Page : 294 pages
File Size : 47,7 Mb
Release : 2021-02-02
Category : Business & Economics
ISBN : 9783030597399

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Post-Industrial Society by Julia Kovalchuk Pdf

This book offers a critical and comparative understanding of post-industrial development, highlighting the driving forces and limitations, strategies, sources of funding, tools and technologies for its implementation. It presents the results of research on the formation and functioning of post-industrial development institutions in developed countries and developing countries as integral elements of the national innovation system, and implementation of economic modernization and transformation of business models taking into account contradictions between modern productive forces and getting out of date production relations. This book also explores the widespread impact of new technologies on various areas of modern society, which is often impaired by its conservatism. Comprising contributions from experts across various disciplines including economics, public administration, law, and psychology, this book provides a comprehensive overview of the opportunities and challenges associated with the modern development of society, production, and consumption. It is a book with appeal to scholars and students of economics, business and public administration, interested in post-industrial development in developed and developing countries, and the specifics of implementing strategies for technological improvement in industry and the service sector.

Author : Robin Roy
Publisher : Routledge
Page : 212 pages
File Size : 49,5 Mb
Release : 2015-10-23
Category : Architecture
ISBN : 9781317516859

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Consumer Product Innovation and Sustainable Design by Robin Roy Pdf

Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.