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Author : Euromonitor PLC.
Publisher : Unknown
Page : 488 pages
File Size : 49,6 Mb
Release : 1997-04-01
Category : Consumer behavior
ISBN : 0863387128
Author : Philip Musgrove
Publisher : Washington, D.C. : The Brookings Institution
Page : 400 pages
File Size : 51,5 Mb
Release : 1978
Category : Consumer behavior
ISBN : UCSD:31822004088027
Economic research study of consumer behaviour in Latin America - analyses family budget data collected in 10 urban areas and 5 countries (Colombia, Chile, Peru, Venezuela and Ecuador), describes family income distribution, and household characteristics determining consumption patterns and standard of living. References and statistical tables.
Author : J. Sinclair,Anna Cristina Pertierra
Publisher : Springer
Page : 235 pages
File Size : 55,9 Mb
Release : 2012-12-05
Category : Social Science
ISBN : 9781137116864
How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author : Leslie L. Marsh,Hongmei Li
Publisher : Routledge
Page : 243 pages
File Size : 55,6 Mb
Release : 2015-10-23
Category : Social Science
ISBN : 9781317510765
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.
Author : Euromonitor International
Publisher : Euromonitor International
Page : 401 pages
File Size : 46,7 Mb
Release : 2006-06-30
Category : Reference
ISBN : 1842644041
Provides useful information for companies looking to sell products or services in the region. This book contains volume and value statistics for over 330 product sectors (2000-2005) in 6 Latin American countries. This coverage of socio-economic parameters gives you the opportunity to create a detailed picture of this huge market.
Author : Louis E. V. Nevaer
Publisher : Routledge
Page : 290 pages
File Size : 44,8 Mb
Release : 2015-06-03
Category : Business & Economics
ISBN : 9781317454816
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Author : Marvin Keene Mayers
Publisher : Unknown
Page : 136 pages
File Size : 46,9 Mb
Release : 1976
Category : History
ISBN : UTEXAS:059173018461926
Author : Gordon R. Foxall
Publisher : Routledge
Page : 728 pages
File Size : 42,6 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913450
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Felipe Korzenny,Betty Ann Korzenny
Publisher : Routledge
Page : 411 pages
File Size : 49,6 Mb
Release : 2011-07-15
Category : Business & Economics
ISBN : 9781136398643
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Author : Sharon Ng,Angela Y. Lee
Publisher : Oxford University Press
Page : 288 pages
File Size : 46,9 Mb
Release : 2015-03-10
Category : Psychology
ISBN : 9780199388530
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Author : Christiansen, Bryan
Publisher : IGI Global
Page : 534 pages
File Size : 41,8 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466662254
Investment in Latin America is continuously developing in complex patterns due to the regions increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in todays global economy. The book discusses the developments of investments involving Latin American Multinational Corporations (Multilatinas) within the region. This investment is having profound influences on the state of business, government, and technological development in Latin America, which are all explored in this reference publication for use by researchers, scholar-practitioners, business executives, students, and academicians.
Author : Stefan Hoffmann,Payam Akbar
Publisher : Springer Nature
Page : 192 pages
File Size : 51,5 Mb
Release : 2023-01-03
Category : Business & Economics
ISBN : 9783658394769
Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Author : Pamela Ricardi
Publisher : Springer
Page : 246 pages
File Size : 54,7 Mb
Release : 2019-07-23
Category : Social Science
ISBN : 9783030215958
This book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an analysis of domestic archaeological assemblages from two inner-city working class neighborhood sites that were largely populated by recently arrived immigrants.The book also uses primary, historical documents to assess the place of these cities within global trade networks and explores the types of goods arriving into each city. By comparing the assemblages and archival data it is possible to explore the role of choice, ethnicity, and class on consumer behavior. This approach is significant as it provides an archaeological assessment of consumer behavior which crosses socio-political divides, comparing a site within a British colony to a site in a former Spanish colony in South America. As two geographically, politically and ethnically distinct cities it was expected that archaeological and archival data would reveal substantial variation. In reality, differences, although noted, were small. Broad similarities point to the far-reaching impact of colonialism and consumerism and widespread interconnectedness during the nineteenth century. This book demonstrates the wealth of information that can be gained from international comparisons that include sites outside the British Empire.
Author : Eugene Y. Chan
Publisher : Springer Nature
Page : 272 pages
File Size : 49,8 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9783031509476
Author : John E. Spillan,Jase R. Ramsey
Publisher : Routledge
Page : 244 pages
File Size : 42,7 Mb
Release : 2018-11-05
Category : Business & Economics
ISBN : 9781351396561
The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders determine which economies are likely to prosper, and therefore present better business opportunities for the foreseeable future. A chapter dedicated to the history of Latin America helps readers understand why things appear the way they do, giving them the context they need to understand the underlying business conditions. The book also addresses key challenges and issues that are unique to Latin America, and offers practical advice for tackling them. Each chapter features a focus country in order to provide a more in-depth understanding of what business opportunities exist in this region, how businesses operate and thrive there, as well as what internal and external factors affect the ability to do business in Latin America. The cases at the end of each chapter explore actual business ventures in a particular country. A highly practical book, Navigating Commerce in Latin America will give international business people the tools they need to manage successful businesses in this region.
