Consumer Markets

Author : Erdener Kaynak,Salah Hassan
Publisher : Routledge
Page : 356 pages
File Size : 42,5 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317939900

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Globalization of Consumer Markets by Erdener Kaynak,Salah Hassan Pdf

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

Author : Anonim
Publisher : Unknown
Page : 2 pages
File Size : 51,5 Mb
Release : 1987
Category : Manufactures
ISBN : IND:30000035453194

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China's Escalating Consumer Markets by Anonim Pdf

Author : Jo M. Martins,Farhat Yusuf,David A. Swanson
Publisher : Springer Science & Business Media
Page : 229 pages
File Size : 51,6 Mb
Release : 2011-11-01
Category : Social Science
ISBN : 9789400718555

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Consumer Demographics and Behaviour by Jo M. Martins,Farhat Yusuf,David A. Swanson Pdf

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.

Author : François Gauthier
Publisher : Routledge
Page : 291 pages
File Size : 46,7 Mb
Release : 2016-04-08
Category : Religion
ISBN : 9781317067566

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Religion in Consumer Society by François Gauthier Pdf

Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.

Author : Stefan H.K. Wuyts,Marnik G. Dekimpe,Els Gijsbrechts,F.G.M.(Rik) Pieters
Publisher : Routledge
Page : 349 pages
File Size : 43,9 Mb
Release : 2011-01-19
Category : Psychology
ISBN : 9781135176907

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The Connected Customer by Stefan H.K. Wuyts,Marnik G. Dekimpe,Els Gijsbrechts,F.G.M.(Rik) Pieters Pdf

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

Author : Alison Anderson,Kevin Meethan,R Steven Miles,Steven Miles
Publisher : Routledge
Page : 335 pages
File Size : 50,5 Mb
Release : 2005-07-08
Category : Social Science
ISBN : 9781134489961

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The Changing Consumer by Alison Anderson,Kevin Meethan,R Steven Miles,Steven Miles Pdf

The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts the nature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: * men's consumption and men's magazines * the changing profile of women as consumers * the representation of consumption on popular TV shows * consuming retro chic * the symbolic and emotional role of alcohol consumption. Drawing on fascinating case-studies throughout, this book will be essential reading for students and academics interested in the study of consumption.

Author : M. C. Cant,C. H. van Heerden
Publisher : Juta and Company Ltd
Page : 292 pages
File Size : 42,8 Mb
Release : 2005-09
Category : Business & Economics
ISBN : 0702166367

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Personal Selling by M. C. Cant,C. H. van Heerden Pdf

Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.

Author : Thierry Bourgoignie,David M. Trubek
Publisher : Walter de Gruyter
Page : 296 pages
File Size : 46,5 Mb
Release : 2013-08-26
Category : Law
ISBN : 9783110868821

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Consumer Law, Common Markets and Federalism in Europe and the United States by Thierry Bourgoignie,David M. Trubek Pdf

Author : Minna Halme
Publisher : Routledge
Page : 208 pages
File Size : 52,5 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9781136555817

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Sustainable Consumer Services by Minna Halme Pdf

The goal for consumer oriented business should be to make a profit and to do it without costing the Earth. Yet exactly how to satisfy the needs and wants of consumers without contributing to environmental degradation is proving to be the essential, but elusive goal for businesses in the 21st century. The leading solution is to substitute material consumption with the consumption of services that offer consumers convenience and value but eliminate much of the inefficiency and waste associated with our throw-away society. Sustainable consumer services for households - services that are delivered to consumers at the premises such as home delivery of organic food, appliance leasing, mobile laundry services, internet marketing of homeservices or car pool schemes - provide a key part of the answer of how to reduce material consumption and waste while still turning a profit. Yet until now there has been little information to guide the development of such business models and practices, and to develop ways to make service-based consumption more attractive to consumers than object-ownership-based models. This book, equally a practical business handbook and business course text, provides the missing link in sustainable household service competitiveness by examining the issues, looking at business models, providing dozens of real-life best-practice examples and presenting data from the first large-scale consumer survey that explains consumer behaviour and what they want from home service provision. The book is an essential resource for businesses and public or nonprofit organizations and housing organizations entering the growing consumer services market. It provides a wealth of business know-how on what works and what doesn t, how to avoid potential pitfalls, and how to provide consumer services at the household level that are profitable, environmentally sustainable and that add to consumers quality of life.

Author : Rajiv Biswas
Publisher : Springer
Page : 261 pages
File Size : 44,9 Mb
Release : 2018-07-16
Category : Business & Economics
ISBN : 9783319781235

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Emerging Markets Megatrends by Rajiv Biswas Pdf

This book provides an assessment of the megatrends that are reshaping the emerging markets landscape. With developing countries already accounting for 40% of world GDP, emerging markets consumption growth will be an increasingly important growth engine for the world economy over the next two decades. However, emerging markets in many parts of Asia, Africa, the Middle East and Latin America are still facing tremendous economic challenges such as poverty, inequality, weak governance and inadequate infrastructure. The developed nations are no longer insulated from the economic shockwaves impacting developing countries, as globalisation and economic integration have also amplified the transmission effects to the West through immigration flows, cross-border crime and the proliferation of international terrorism. Emerging Markets Megatrends is an essential read for government policymakers, corporate executives, international investors and analysts wishing to understand more about the economic drivers and long-term outlook for emerging markets.

Author : Oren Bar-Gill
Publisher : Oxford University Press
Page : 297 pages
File Size : 54,9 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9780199663361

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Seduction by Contract by Oren Bar-Gill Pdf

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

Author : Anonim
Publisher : Unknown
Page : 500 pages
File Size : 48,5 Mb
Release : 1981
Category : Consumers
ISBN : NWU:35556017238015

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Consumer Markets Update by Anonim Pdf

Author : Rajagopal
Publisher : Nova Science Publishers
Page : 0 pages
File Size : 55,8 Mb
Release : 2015-11-30
Category : Consumer behavior
ISBN : 1634851226

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Consumers and Markets by Rajagopal Pdf

Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perceived values. When a company connects with customers' emotions, the returns may be huge. This book documents the current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining competitive advantage. The discussion on the topics of consumer behavior are built in the book around the ten chapters comprising evolving global consumer markets, understanding consumers through marketing research, consumer-market symbiosis, consumer health information and decision-making, catalyzing buying propensity, innovation, technology and consumption, dysfunctional consumption patterns, serving consumers in emerging markets, managing consumer experiences, and the future of consumers.

Author : Beate Gsell,Thomas M. J. Möllers
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 2020
Category : Air
ISBN : 1780689640

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Enforcing Consumer and Capital Markets Law by Beate Gsell,Thomas M. J. Möllers Pdf

Enforcing Consumer and Capital Markets Law: The Diesel Emissions Scandal is an international and intradisciplinary work. On the example of one topical and global collective damage event with far reaching consequences for both consumers and investors, this work critically analyses the various approaches of public and private law enforcement and their effectiveness across several jurisdictions, namely those of Austria, Denmark, France, Germany, England and Wales, Italy, Lithuania, the Netherlands, Portugal, Australia, Brazil, China and the United States of America. Based on decided and pending cases, the book demonstrates to what extent public authorities, but also private claimants, can take effective steps against the violation of their rights in their respective jurisdictions. The following is examined: law enforcement by public institutions, law enforcement by private parties and overlaps as well as hybrids and connections between both areas. A particular focus is given to collective redress, that is representative actions and model case proceedings. Comments from renowned practitioners sharing their experiences are included throughout the book. Separate concluding comparative chapters have two different aims: A comparative analysis of the legal solutions with a supranational European Union level focus provides invaluable insights into best practices and effectiveness. In addition, an intradisciplinary comparison assesses and evaluates the effectiveness of consumer law vs capital markets law mechanisms. Furthermore mechanisms of competition law and company law are taken into account.

Author : S. Umit Kucuk
Publisher : Springer Nature
Page : 126 pages
File Size : 42,8 Mb
Release : 2020-09-01
Category : Business & Economics
ISBN : 9783030539832

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Consumer Voice by S. Umit Kucuk Pdf

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.