Consumer Demographics And Behaviour

Author : Jo M. Martins,Farhat Yusuf,David A. Swanson
Publisher : Springer Science & Business Media
Page : 214 pages
File Size : 40,9 Mb
Release : 2011-11-01
Category : Social Science
ISBN : 9400718551

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Consumer Demographics and Behaviour by Jo M. Martins,Farhat Yusuf,David A. Swanson Pdf

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.

Author : John Burnett
Publisher : State University of New York Oer Services
Page : 294 pages
File Size : 47,9 Mb
Release : 2018-07-11
Category : Business & Economics
ISBN : 1641760117

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Introducing Marketing by John Burnett Pdf

"Integrated Marketing" boxes illustrate how companies apply principles.

Author : Michael R. Solomon
Publisher : Prentice Hall
Page : 648 pages
File Size : 41,6 Mb
Release : 2004
Category : Consumer behavior
ISBN : UCSC:32106016732924

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Consumer Behavior by Michael R. Solomon Pdf

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.KEY TOPICSA four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.For brand managers, marketing research analysts, and account executives.

Author : Michael R. Solomon,Rosemary Polegato,Judith Lynne Zaichkowsky
Publisher : Prentice Hall
Page : 712 pages
File Size : 47,6 Mb
Release : 2001
Category : Consumer behavior
ISBN : 0130890596

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Consumer Behaviour by Michael R. Solomon,Rosemary Polegato,Judith Lynne Zaichkowsky Pdf

For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Author : Erdener Kaynak,Tsang-Sing Chan
Publisher : Routledge
Page : 130 pages
File Size : 42,8 Mb
Release : 2014-06-23
Category : Business & Economics
ISBN : 9781317948360

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Consumer Behavior in Asia by Erdener Kaynak,Tsang-Sing Chan Pdf

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Author : Jim Milliot
Publisher : Unknown
Page : 118 pages
File Size : 51,8 Mb
Release : 2013
Category : Book industries and trade
ISBN : 1941808158

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2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review by Jim Milliot Pdf

"The publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. Prepared by Bowker's PubTrack Consumer and Publishers Weekly."--Cover.

Author : Barrie Gunter,Adrian Furnham
Publisher : Routledge
Page : 194 pages
File Size : 40,7 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781317565857

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Consumer Profiles (RLE Consumer Behaviour) by Barrie Gunter,Adrian Furnham Pdf

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Author : Evans,Jamal,Foxall
Publisher : John Wiley & Sons
Page : 426 pages
File Size : 45,8 Mb
Release : 2007-09-12
Category : Electronic
ISBN : 8126513446

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Consumer behaviour by Evans,Jamal,Foxall Pdf

This is a particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for the increasing number of consumer behaviour elements within professional programmes and is very student centric in its approach.· Consumer Motives and Values · Consumer Response to Marketing 1: Exposure, Attention, Perception · Consumer Response to Marketing 2: Learning, Attitudes · Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement · Consumer Demographics · Consumer Psychographics · Social Group, Tribal and Household Buying Influences · Culture, Sub Culture · New Product Buying · Repeat, Loyal and Relational Behaviour · Databased Consumer Behaviour · Consumer Misbehaviour

Author : C.L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 216 pages
File Size : 49,6 Mb
Release : 2004
Category : Consumer behavior
ISBN : 8126903309

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Consumer Behaviour by C.L. Tyagi,Arun Kumar Pdf

The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Author : Christian A. Klöckner
Publisher : Springer
Page : 271 pages
File Size : 43,8 Mb
Release : 2015-06-30
Category : Social Science
ISBN : 9781137348326

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The Psychology of Pro-Environmental Communication by Christian A. Klöckner Pdf

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

Author : Erdener Kaynak,Lynn R Kahle
Publisher : Routledge
Page : 164 pages
File Size : 50,9 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781317957263

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Cross-National Consumer Psychographics by Erdener Kaynak,Lynn R Kahle Pdf

What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Author : John C. Mowen
Publisher : Unknown
Page : 728 pages
File Size : 44,6 Mb
Release : 1987
Category : Business & Economics
ISBN : WISC:89013753025

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Consumer Behavior by John C. Mowen Pdf

Author : Jim Milliot
Publisher : Unknown
Page : 120 pages
File Size : 40,8 Mb
Release : 2012-08-08
Category : Electronic
ISBN : 0835200027

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2012 U. S. Book Consumer Demographics and Buying Behaviors Annual Review by Jim Milliot Pdf

What can we learn about book consumers in an increasingly digital world? This report answers the myriad questions surrounding the transition by helping the publishing industry understand who the current American book buyer is and how their purchase behavior and attitudes toward digital and print books are changing. The 2012 Annual Review is the publishing industry's exclusive resource for consumer-based research, integrating channel, motivation and category analysis of book buyers in the U.S. Issued for the fourth year, it answers the critical who, what, where, why, and how of today's book consumer.The Annual Review explores demographic changes in the context of overall market trends culled from the Bowker Market Research consumer panel, revealing another pivotal year in the evolution of the book industry.

Author : Jagdish N. Sheth,Banwari Mittal,Bruce I. Newman
Publisher : South Western Educational Publishing
Page : 900 pages
File Size : 46,5 Mb
Release : 1999
Category : Consumer behavior
ISBN : OSU:32435072934110

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Customer Behavior by Jagdish N. Sheth,Banwari Mittal,Bruce I. Newman Pdf

This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.

Author : Chantal Ammi
Publisher : John Wiley & Sons
Page : 276 pages
File Size : 47,5 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781118614846

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Global Consumer Behavior by Chantal Ammi Pdf

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.