Consumer Packaging Strategy

Author : Huda Khan,Richard Lee,Polymeros Chrysochou
Publisher : Taylor & Francis
Page : 141 pages
File Size : 41,6 Mb
Release : 2022-08-18
Category : Design
ISBN : 9781000637687

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Consumer Packaging Strategy by Huda Khan,Richard Lee,Polymeros Chrysochou Pdf

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Author : Mona Doyle
Publisher : CRC PressI Llc
Page : 179 pages
File Size : 54,9 Mb
Release : 1996
Category : Business & Economics
ISBN : 1566762987

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Packaging Strategy by Mona Doyle Pdf

Author : Jim Peters,Brian Higgins,Michael Richmond
Publisher : DEStech Publications, Inc
Page : 217 pages
File Size : 47,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781605950877

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Creating Value Through Packaging by Jim Peters,Brian Higgins,Michael Richmond Pdf

This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.

Author : Marianne R. Klimchuk,Sandra A. Krasovec
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 52,7 Mb
Release : 2013-01-14
Category : Design
ISBN : 9781118027066

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Packaging Design by Marianne R. Klimchuk,Sandra A. Krasovec Pdf

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Author : Bill Stewart
Publisher : CRC Press
Page : 230 pages
File Size : 48,6 Mb
Release : 1995
Category : Business & Economics
ISBN : 1858020999

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Packaging as an Effective Marketing Tool by Bill Stewart Pdf

Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.

Author : David Towner
Publisher : Unknown
Page : 91 pages
File Size : 40,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 1936374277

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C.P.G. 101 by David Towner Pdf

Based on the Process of Illumination™ strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.

Author : Anonim
Publisher : Unknown
Page : 30 pages
File Size : 47,9 Mb
Release : 1969
Category : Marketing
ISBN : MINN:31951D035513085

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Information Sources on Packaging by Anonim Pdf

Author : Tom Fisher,Janet Shipton
Publisher : Earthscan
Page : 201 pages
File Size : 55,7 Mb
Release : 2010
Category : Architecture
ISBN : 9781844074877

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Designing for Re-use by Tom Fisher,Janet Shipton Pdf

First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Herbert Meyers,Murray J. Lubliner
Publisher : McGraw Hill Professional
Page : 316 pages
File Size : 55,5 Mb
Release : 1998-06
Category : Business & Economics
ISBN : 0844234389

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The Marketer's Guide To Successful Package Design by Herbert Meyers,Murray J. Lubliner Pdf

It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.

Author : Ernest Dichter
Publisher : Unknown
Page : 172 pages
File Size : 45,5 Mb
Release : 1975
Category : Business & Economics
ISBN : WISC:89042052738

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Packaging, the Sixth Sense? by Ernest Dichter Pdf

Author : Shruti Choudhary
Publisher : GRIN Verlag
Page : 221 pages
File Size : 40,5 Mb
Release : 2019-05-23
Category : Business & Economics
ISBN : 9783668945388

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Innovative product packaging. How can packagings contribute to the business process, marketing and profit? by Shruti Choudhary Pdf

Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Sir Padampat Singhania University (Singhania university), course: management, language: English, abstract: The present study aims to know the role of innovative packaging in today’s world. There are still many hurdles which hinder the growth of packaging. To overcome this problem this thesis focuses on various strategies that the companies should follow. This study serves to inform the companies that there are still many gaps in proper packaging. On the other hand, the thesis focuses on various other aspects of packaging like innovative packaging trend, customer’s preference regarding or specific packaging materials. The purposes of packaging are protection, suspicion, information and conveniences. Innovative packaging not only conserves the food quality but also meaningfully contributes to a business process. Innovative packaging also have secondary functions such as marketing and sales blurb, on the other hand the main job of food packaging is to gain safeguarding and safe supply of food product until consumption. During allocation, the quality of food may deteriorate biologically, chemically and physically. Therefore, a noble and innovative packaging donate to extend the shelf life and preserves the quality of the product. Second it was found that now companies uses packaging as a promotional tool, it become a very significant factor of decision making, new advance technologies are used and implemented by the companies to gain competitive advantage and reduce cost as well as researcher study the attitude and preference level of customer and find the deficiency in existing system so that it help companies to generate more profits. A survey method was employed and the data was drawn from customers, retailers and company executives who were belong to Delhi and Haryana. Data collected from the 730 questionnaires that were distributed, in which 500 responses gained from customer 250 from retailers and 30 from company executives. This study provides recommendation to the companies to improve their current packaging strategies and overcome the gap of customer and retailer preferences. Limitations and recommendation is discussed so that future research can take it into consideration.

Author : Daniel Hellström,Annika Olsson
Publisher : John Wiley & Sons
Page : 247 pages
File Size : 51,7 Mb
Release : 2017-01-17
Category : Technology & Engineering
ISBN : 9781119150930

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Managing Packaging Design for Sustainable Development by Daniel Hellström,Annika Olsson Pdf

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.

Author : Kristine DeMaria
Publisher : CRC Press
Page : 126 pages
File Size : 48,7 Mb
Release : 1999-12-01
Category : Technology & Engineering
ISBN : 1566768012

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The Packaging Development Process by Kristine DeMaria Pdf

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward. Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts. The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.

Author : Capsule
Publisher : Rockport Publishers
Page : 192 pages
File Size : 43,5 Mb
Release : 2008-07-01
Category : Design
ISBN : 9781616736422

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Design Matters: Packaging 01 by Capsule Pdf

The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Author : Tom Szaky
Publisher : Berrett-Koehler Publishers
Page : 321 pages
File Size : 46,9 Mb
Release : 2019-02-05
Category : Business & Economics
ISBN : 9781523095513

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The Future of Packaging by Tom Szaky Pdf

Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.