Consumer Profiles

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Consumer Profiles (RLE Consumer Behaviour)

Barrie Gunter,Adrian Furnham

Author : Barrie Gunter,Adrian Furnham
Publisher : Routledge
Page : 191 pages
File Size : 54,9 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781317565840

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Consumer Profiles (RLE Consumer Behaviour) by Barrie Gunter,Adrian Furnham Pdf

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Black Consumer Profiles

Marcus Alexis,George H. Haines,Leonard S. Simon

Author : Marcus Alexis,George H. Haines,Leonard S. Simon
Publisher : Division of Research Graduate School of Business Administrat
Page : 112 pages
File Size : 47,6 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015013320042

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Black Consumer Profiles by Marcus Alexis,George H. Haines,Leonard S. Simon Pdf

Abstract: The interactions of race and income with food expenditures in the inner city are discussed from sociological and economic points of view, and parallels are drawn between urban and prison economics, namely, lack of mobility and use of barter. Aspects of black community life and culture are discussed as a basis for understanding social and market behavior. Based on survey data from many sources (market researchers, sociologists, FTC, BLS, etc.), analyses of nonfood expenditures cover items such as savings, housing, medical care and transportation; analyses of food expenditures consider consumption patterns, prices, quantities, and quality, nonprice factors and consumer constraints. The determinants of food buying behavior which contribute to profiles of inner city consumers include food preferences, marital status, food budget, income, education, store location, nonwhite store employees, etc. The conclusions are that race and the low socioeconomic status related to race significantly affect food purchasing behavior, and that inner city residents pay higher prices if they shop in smaller stores.

Consumer Profiles

Barrie Gunter,Adrian Furnham

Author : Barrie Gunter,Adrian Furnham
Publisher : Unknown
Page : 216 pages
File Size : 40,7 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:39015029294108

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Consumer Profiles by Barrie Gunter,Adrian Furnham Pdf

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.

Human Factors and Ergonomics in Consumer Product Design

Waldemar Karwowski,Marcelo M. Soares,Neville A. Stanton

Author : Waldemar Karwowski,Marcelo M. Soares,Neville A. Stanton
Publisher : CRC Press
Page : 514 pages
File Size : 53,6 Mb
Release : 2011-06-22
Category : Technology & Engineering
ISBN : 9781420046281

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Human Factors and Ergonomics in Consumer Product Design by Waldemar Karwowski,Marcelo M. Soares,Neville A. Stanton Pdf

Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.

New Perspectives on Critical Marketing and Consumer Society

Elaine L Ritch,Julie McColl

Author : Elaine L Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 50,5 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095566

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New Perspectives on Critical Marketing and Consumer Society by Elaine L Ritch,Julie McColl Pdf

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

The Experience Effect

Jim Joseph

Author : Jim Joseph
Publisher : AMACOM
Page : 240 pages
File Size : 41,9 Mb
Release : 2010-05-19
Category : Business & Economics
ISBN : 9780814415559

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The Experience Effect by Jim Joseph Pdf

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Global Commodity Chains and Labor Relations

Anonim

Author : Anonim
Publisher : BRILL
Page : 408 pages
File Size : 48,8 Mb
Release : 2021-01-18
Category : History
ISBN : 9789004448049

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Global Commodity Chains and Labor Relations by Anonim Pdf

This edited volume provides a collection of historical and contemporary commodity chain studies placing labor at the centre of their analysis. It represents an important contribution to commodity chain research, but also to the fields of social-economic and global labour history.

Digital Interactive TV and Metadata

Arthur Lugmayr,Samuli Niiranen,Seppo Kalli

Author : Arthur Lugmayr,Samuli Niiranen,Seppo Kalli
Publisher : Springer Science & Business Media
Page : 282 pages
File Size : 55,7 Mb
Release : 2004-06-22
Category : Computers
ISBN : 0387208437

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Digital Interactive TV and Metadata by Arthur Lugmayr,Samuli Niiranen,Seppo Kalli Pdf

The book shows how digital-interactive television (digiTV) will affect the relation between the broadcaster and the consumer. Standardization processes, technological paradigms, and application development issues will be discussed. The emerging applications, innovations, and future concepts are described in detail. The triangle: content - end-user - technology will be conceptualized to create a vision and to overview provision of services that will be major innovative elments in the world of digital television. From the technical side, eXtensible Markup Language (XML)-based metadata standards are a major element in realizing new innovative concepts in the world of digital, interactive television. This book clearly shows by the introduction of applications and use-scenarios, which conceptual requirements and metadata models are applicable, which metadata subsets are applicable due to resource limitations, which metadata aspects are needed for nonlinear content viewing, etc. The book gives a broad and detailed both visionary and technical overview useful for graduates, engineers, and scientists; and last but not least decision-makers in the broadcasting industry.

Modern Approaches to Agent-based Complex Automated Negotiation

Katsuhide Fujita,Quan Bai,Takayuki Ito,Minjie Zhang,Fenghui Ren,Reyhan Aydoğan,Rafik Hadfi

Author : Katsuhide Fujita,Quan Bai,Takayuki Ito,Minjie Zhang,Fenghui Ren,Reyhan Aydoğan,Rafik Hadfi
Publisher : Springer
Page : 255 pages
File Size : 42,8 Mb
Release : 2017-04-07
Category : Technology & Engineering
ISBN : 9783319515632

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Modern Approaches to Agent-based Complex Automated Negotiation by Katsuhide Fujita,Quan Bai,Takayuki Ito,Minjie Zhang,Fenghui Ren,Reyhan Aydoğan,Rafik Hadfi Pdf

This book addresses several important aspects of complex automated negotiations and introduces a number of modern approaches for facilitating agents to conduct complex negotiations. It demonstrates that autonomous negotiation is one of the most important areas in the field of autonomous agents and multi-agent systems. Further, it presents complex automated negotiation scenarios that involve negotiation encounters that may have, for instance, a large number of agents, a large number of issues with strong interdependencies and/or real-time constraints.

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

Author : Barrie Gunter
Publisher : Routledge
Page : 264 pages
File Size : 52,8 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317340102

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The Psychology of Consumer Profiling in a Digital Age by Barrie Gunter Pdf

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

An Integrated Approach to New Food Product Development

Howard R. Moskowitz,I. Sam Saguy,Tim Straus

Author : Howard R. Moskowitz,I. Sam Saguy,Tim Straus
Publisher : CRC Press
Page : 506 pages
File Size : 54,8 Mb
Release : 2009-06-24
Category : Technology & Engineering
ISBN : 9781420065558

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An Integrated Approach to New Food Product Development by Howard R. Moskowitz,I. Sam Saguy,Tim Straus Pdf

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.

Information Privacy Engineering and Privacy by Design

William Stallings

Author : William Stallings
Publisher : Addison-Wesley Professional
Page : 662 pages
File Size : 42,9 Mb
Release : 2019-12-06
Category : Computers
ISBN : 9780135278376

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Information Privacy Engineering and Privacy by Design by William Stallings Pdf

The Comprehensive Guide to Engineering and Implementing Privacy Best Practices As systems grow more complex and cybersecurity attacks more relentless, safeguarding privacy is ever more challenging. Organizations are increasingly responding in two ways, and both are mandated by key standards such as GDPR and ISO/IEC 27701:2019. The first approach, privacy by design, aims to embed privacy throughout the design and architecture of IT systems and business practices. The second, privacy engineering, encompasses the technical capabilities and management processes needed to implement, deploy, and operate privacy features and controls in working systems. In Information Privacy Engineering and Privacy by Design, internationally renowned IT consultant and author William Stallings brings together the comprehensive knowledge privacy executives and engineers need to apply both approaches. Using the techniques he presents, IT leaders and technical professionals can systematically anticipate and respond to a wide spectrum of privacy requirements, threats, and vulnerabilities—addressing regulations, contractual commitments, organizational policies, and the expectations of their key stakeholders. • Review privacy-related essentials of information security and cryptography • Understand the concepts of privacy by design and privacy engineering • Use modern system access controls and security countermeasures to partially satisfy privacy requirements • Enforce database privacy via anonymization and de-identification • Prevent data losses and breaches • Address privacy issues related to cloud computing and IoT • Establish effective information privacy management, from governance and culture to audits and impact assessment • Respond to key privacy rules including GDPR, U.S. federal law, and the California Consumer Privacy Act This guide will be an indispensable resource for anyone with privacy responsibilities in any organization, and for all students studying the privacy aspects of cybersecurity.

Analyzing Sensory Data with R

Sebastien Le,Thierry Worch

Author : Sebastien Le,Thierry Worch
Publisher : CRC Press
Page : 374 pages
File Size : 47,7 Mb
Release : 2014-10-09
Category : Mathematics
ISBN : 9781466565739

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Analyzing Sensory Data with R by Sebastien Le,Thierry Worch Pdf

Choose the Proper Statistical Method for Your Sensory Data Issue Analyzing Sensory Data with R gives you the foundation to analyze and interpret sensory data. The book helps you find the most appropriate statistical method to tackle your sensory data issue. Covering quantitative, qualitative, and affective approaches, the book presents the big picture of sensory evaluation. Through an integrated approach that connects the different dimensions of sensory evaluation, you’ll understand: The reasons why sensory data are collected The ways in which the data are collected and analyzed The intrinsic meaning of the data The interpretation of the data analysis results Each chapter corresponds to one main sensory topic. The chapters start with presenting the nature of the sensory evaluation and its objectives, the sensory particularities related to the sensory evaluation, details about the data set obtained, and the statistical analyses required. Using real examples, the authors then illustrate step by step how the analyses are performed in R. The chapters conclude with variants and extensions of the methods that are related to the sensory task itself, the statistical methodology, or both.

Sustainability in Innovation and Entrepreneurship

Antonio Leal-Millan,Marta Peris-Ortiz,Antonio L. Leal-Rodríguez

Author : Antonio Leal-Millan,Marta Peris-Ortiz,Antonio L. Leal-Rodríguez
Publisher : Springer
Page : 178 pages
File Size : 48,5 Mb
Release : 2017-07-03
Category : Business & Economics
ISBN : 9783319573182

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Sustainability in Innovation and Entrepreneurship by Antonio Leal-Millan,Marta Peris-Ortiz,Antonio L. Leal-Rodríguez Pdf

This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media’s communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or “eco-innovation” designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.

Wine Tasting

Ronald S. Jackson

Author : Ronald S. Jackson
Publisher : Elsevier
Page : 488 pages
File Size : 49,7 Mb
Release : 2022-10-02
Category : Technology & Engineering
ISBN : 9780323984508

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Wine Tasting by Ronald S. Jackson Pdf

Wine Tasting: A Professional Handbook, Fourth Edition presents the latest information behind tasting, including insights on physiological, psychological and physicochemical limitations associated with sensory evaluation. The book's author notes how techniques may guide in achieving improved wine quality and adjusting production procedures to match consumer preferences, occupational hazards of professional wine tasters, and the latest information on types of wine, vineyard and winery sources of quality, and the principles of food and wine combination. Fully updated, this new edition includes coverage of the statistical aspect of wine tasting, including multiple examples to demonstrate the science of wine characteristic measurement and analysis. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train members of tasting panels, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine through a clear and applicable understanding of the wine tasting experience. Presents worked examples of complex statistics applied to wine tasting Provides a flow chart of wine tasting steps and production procedures, incorporating course and appreciation practices Discusses various types, purposes and organization of wine tastings Cautions about design errors that could invalidate data interpretation Explains practical details on wine storage and the problems that can occur, both during and following bottle opening

Consumer Profiles

Consumer Profiles (RLE Consumer Behaviour) by Barrie Gunter,Adrian Furnham Pdf

Black Consumer Profiles by Marcus Alexis,George H. Haines,Leonard S. Simon Pdf

Consumer Profiles by Barrie Gunter,Adrian Furnham Pdf

Human Factors and Ergonomics in Consumer Product Design by Waldemar Karwowski,Marcelo M. Soares,Neville A. Stanton Pdf

New Perspectives on Critical Marketing and Consumer Society by Elaine L Ritch,Julie McColl Pdf

The Experience Effect by Jim Joseph Pdf

Global Commodity Chains and Labor Relations by Anonim Pdf

Digital Interactive TV and Metadata by Arthur Lugmayr,Samuli Niiranen,Seppo Kalli Pdf

Modern Approaches to Agent-based Complex Automated Negotiation by Katsuhide Fujita,Quan Bai,Takayuki Ito,Minjie Zhang,Fenghui Ren,Reyhan Aydoğan,Rafik Hadfi Pdf

The Psychology of Consumer Profiling in a Digital Age by Barrie Gunter Pdf

An Integrated Approach to New Food Product Development by Howard R. Moskowitz,I. Sam Saguy,Tim Straus Pdf

Information Privacy Engineering and Privacy by Design by William Stallings Pdf

Analyzing Sensory Data with R by Sebastien Le,Thierry Worch Pdf

Sustainability in Innovation and Entrepreneurship by Antonio Leal-Millan,Marta Peris-Ortiz,Antonio L. Leal-Rodríguez Pdf

Wine Tasting by Ronald S. Jackson Pdf

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