Consumer Value

Author : Morris Holbrook
Publisher : Routledge
Page : 224 pages
File Size : 53,5 Mb
Release : 2002-03-11
Category : Business & Economics
ISBN : 9781134652853

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Consumer Value by Morris Holbrook Pdf

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Author : Monika J.A. Schröder
Publisher : Springer Science & Business Media
Page : 330 pages
File Size : 46,5 Mb
Release : 2013-03-09
Category : Technology & Engineering
ISBN : 9783662072837

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Food Quality and Consumer Value by Monika J.A. Schröder Pdf

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.

Author : Eda Gurel-Atay,Lynn R. Kahle
Publisher : Routledge
Page : 327 pages
File Size : 49,7 Mb
Release : 2019-04-30
Category : Psychology
ISBN : 9781315283715

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Consumer Social Values by Eda Gurel-Atay,Lynn R. Kahle Pdf

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Author : J. Christopher Westland,Theodore H. K. Clark
Publisher : MIT Press
Page : 618 pages
File Size : 53,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 0262232057

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Global Electronic Commerce by J. Christopher Westland,Theodore H. K. Clark Pdf

Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.

Author : Bill Dodds
Publisher : University Press of America
Page : 356 pages
File Size : 54,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0761826319

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Managing Customer Value by Bill Dodds Pdf

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

Author : Art Weinstein
Publisher : Routledge
Page : 230 pages
File Size : 44,6 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781351214322

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Superior Customer Value by Art Weinstein Pdf

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Author : Erik Kostelijk
Publisher : Routledge
Page : 241 pages
File Size : 47,6 Mb
Release : 2016-08-05
Category : Psychology
ISBN : 9781317197089

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The Influence of Values on Consumer Behaviour by Erik Kostelijk Pdf

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.

Author : Lanze Thompson
Publisher : Unknown
Page : 27 pages
File Size : 46,5 Mb
Release : 2016-12-10
Category : Electronic
ISBN : 1520115954

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The Consumer Value Model by Lanze Thompson Pdf

Price has historically been associated with cost, profit, and quality. Consumer value is often inferred from quality, but quality can exist independent of consumer value. Quality, in and of itself, is not a substitute, or a predictor of value.The key determinant of consumer value is a function of benefits (perceived and real) over total cost (price, time, travel, risk, etc.), analyzed in the context of competitive choices. My Consumer Value Model (V=B/C) provides for the measurement of total value for a selected group of a product or service offering and will indicate which brand delivers the greatest value to potential customers, thus increasing the probability of converting them into paying customers.

Author : Thales S. Teixeira,Greg Piechota
Publisher : Crown Currency
Page : 354 pages
File Size : 43,7 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9781524763084

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Unlocking the Customer Value Chain by Thales S. Teixeira,Greg Piechota Pdf

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Author : Art Weinstein
Publisher : CRC Press
Page : 323 pages
File Size : 45,8 Mb
Release : 2012-02-24
Category : Business & Economics
ISBN : 9781439861288

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Superior Customer Value by Art Weinstein Pdf

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

Author : A. Coskun Samli
Publisher : Bloomsbury Publishing USA
Page : 214 pages
File Size : 46,9 Mb
Release : 2000-10-30
Category : Business & Economics
ISBN : 9780313004667

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Empowering the American Consumer by A. Coskun Samli Pdf

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their bottom lines. By creating true consumer value and by stopping their headlong rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily, and even establish higher ones. The trick is to pay more attention to their customers, to be more responsive to their needs and wishes, and in Samli's words, to turn a kinder and gentler face to the world. His book is a challenging, provocative declaration for policy makers in the public and private sectors, and for academics, an important adjunct to their studies of how business, government, and society interact. First, says Samli, merger mania must stop. Government must exercise its full power to protect, inform, and educate consumers—and take care that business, unchecked, does not prey upon them. He cites evidence that consumers are not equal, that many are frail and vulnerable, and that in many markets they are simply being ignored. Samli maintains that far from being hostile to business, he sees business as actually working against itself. If business thinks of, and works for, the benefit of the consumer, if it eschews strategies that simply cut costs and contribute to self-enlargement, consumers will become empowered. In fact, Samli calls for more regulation, not less, and for more competition. He also calls for consumers who are better educated, and for the nation to cultivate its resources—human and environmental—in ways that will enhance economic performance, not only for society that depends on corporations, but for corporations themselves that depend on society.

Author : Anonim
Publisher : Pearson Education India
Page : 304 pages
File Size : 41,7 Mb
Release : 2011
Category : Hospitality industry
ISBN : 8131731820

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Tourism Marketing by Anonim Pdf

Author : Roland Conrady,David Ruetz,Marc Aeberhard
Publisher : Springer Nature
Page : 330 pages
File Size : 49,5 Mb
Release : 2020-10-31
Category : Business & Economics
ISBN : 9783030598938

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Luxury Tourism by Roland Conrady,David Ruetz,Marc Aeberhard Pdf

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

Author : Julia Neidhardt,Wolfgang Wörndl
Publisher : Springer Nature
Page : 323 pages
File Size : 44,8 Mb
Release : 2019-12-16
Category : Business & Economics
ISBN : 9783030367374

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Information and Communication Technologies in Tourism 2020 by Julia Neidhardt,Wolfgang Wörndl Pdf

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.

Author : Virginia Barba-Sánchez,Jose Luis Retolaza,Leire San-Jose,Adrian Zicari
Publisher : Frontiers Media SA
Page : 211 pages
File Size : 44,5 Mb
Release : 2023-01-05
Category : Science
ISBN : 9782832510810

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Emotional and social value of organizations by Virginia Barba-Sánchez,Jose Luis Retolaza,Leire San-Jose,Adrian Zicari Pdf