Consumers In Context

Author : Gordon Foxall
Publisher : Routledge
Page : 573 pages
File Size : 55,5 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317332961

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Consumers in Context by Gordon Foxall Pdf

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Author : Chris Hackley
Publisher : Springer
Page : 282 pages
File Size : 54,7 Mb
Release : 2013-11-14
Category : Business & Economics
ISBN : 9781137297112

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Marketing in Context by Chris Hackley Pdf

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Author : Gordon Foxall
Publisher : Routledge
Page : 573 pages
File Size : 44,6 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317332954

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Consumers in Context by Gordon Foxall Pdf

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Author : Anonim
Publisher : Pearson Education India
Page : 362 pages
File Size : 51,5 Mb
Release : 2008
Category : Consumer behavior
ISBN : 8131714098

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Conceptual Issues in Consumer Behaviour The Indian Context by Anonim Pdf

Author : Gordon Foxall
Publisher : Routledge
Page : 174 pages
File Size : 48,6 Mb
Release : 2017-10-16
Category : Business & Economics
ISBN : 9781317677383

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Context and Cognition in Consumer Psychology by Gordon Foxall Pdf

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.

Author : Shahla F. Ali
Publisher : Cambridge University Press
Page : 283 pages
File Size : 55,8 Mb
Release : 2013-03-14
Category : Law
ISBN : 9781107028715

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Consumer Financial Dispute Resolution in a Comparative Context by Shahla F. Ali Pdf

Shahla F. Ali presents comparative empirical research about the design of consumer financial dispute resolution mechanisms in Asia, America and Europe.

Author : David Norton
Publisher : Bookbaby
Page : 0 pages
File Size : 49,9 Mb
Release : 2016-02-04
Category : Business & Economics
ISBN : 0996941401

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Digital Context 2. 0 by David Norton Pdf

David W. Norton, founder of the Digital Consumer Collaborative, discusses how businesses can improve their customer interactions and offerings by developing their understanding of consumer decision-making in a digital age. Norton provides advice on ways to increase consumer engagement by drawing attention to the ways consumers act within their individual digital contexts, or the way that users share the data they create.

Author : Barbara Stern
Publisher : Routledge
Page : 417 pages
File Size : 47,8 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134669875

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Representing Consumers by Barbara Stern Pdf

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

Author : Anonim
Publisher : Walter de Gruyter GmbH & Co KG
Page : 481 pages
File Size : 42,9 Mb
Release : 2017-12-18
Category : Computers
ISBN : 9783110555691

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Context-Aware Computing by Anonim Pdf

The book addresses the impact of ambient intelligence, particularly its user-centric context-awareness requirement on data management strategies and solutions. Techniques of conceptualizing, capturing, protecting, modelling, and querying context information, as well as context-aware data management application are discussed, making the book is an essential reference for computer scientists, information scientists and industrial engineers.

Author : Danny Raz,Arto Tapani Juhola,Joan Serrat-Fernandez,Alex Galis
Publisher : John Wiley & Sons
Page : 222 pages
File Size : 54,6 Mb
Release : 2006-05-01
Category : Technology & Engineering
ISBN : 9780470028681

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Fast and Efficient Context-Aware Services by Danny Raz,Arto Tapani Juhola,Joan Serrat-Fernandez,Alex Galis Pdf

Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. The text covers the service creation problem as well as the network technology alternatives to support these services and discusses active and programmable networks in detail. It gives an insight into the practical approach followed in the CONTEXT project, supplying concrete guidelines for building successful context-aware services. Fast and Efficient Context-Aware Services: * Provides comprehensive and in-depth information on state-of-the-art CAS technology. * Proposes a system architecture for CAS creation and delivery, discussing service management and active network layers. * Describes the service lifecycle functional architecture, covering service authoring, customization, invocation, and assurance. * Explains system design considerations and details, system evaluation criteria, test-bed requirements, and evaluation results. Fast and Efficient Context-Aware Services is an invaluable resource for telecommunications developers, researchers in academia and industry, advanced students in Computer Science and Electrical Engineering, telecoms operators, as well as telecommunication management and operator personnel.

Author : Tapan K. Panda
Publisher : Excel Books India
Page : 780 pages
File Size : 50,6 Mb
Release : 2009
Category : Marketing
ISBN : 8174465480

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Marketing Management: Text and Cases Indian Context by Tapan K. Panda Pdf

Author : Neva Goodwin,Jonathan M. Harris,Julie A. Nelson,Brian Roach,Mariano Torras
Publisher : Routledge
Page : 444 pages
File Size : 42,9 Mb
Release : 2015-12-07
Category : Business & Economics
ISBN : 9781317464785

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Microeconomics in Context by Neva Goodwin,Jonathan M. Harris,Julie A. Nelson,Brian Roach,Mariano Torras Pdf

Microeconomics in Context lays out the principles of microeconomics in a manner that is thorough, up to date, and relevant to students. Like its counterpart, Macroeconomics in Context, the book is uniquely attuned to economic realities. The "in Context" books offer affordability, accessible presentation, and engaging coverage of current policy issues from economic inequality and global climate change to taxes. Key features include: --Clear explanation of basic concepts and analytical tools, with advanced models presented in optional chapter appendices; --Presentation of policy issues in historical, institutional, social, political, and ethical context--an approach that fosters critical evaluation of the standard microeconomic models, such as welfare analysis, labor markets, and market competition; --A powerful graphical presentation of various measures of well-being in the United States, from income inequality and educational attainment to home prices; --Broad definition of well-being using both traditional economic metrics and factors such as environmental quality, health, equity, and political inclusion; --New chapters on the economics of the environment, taxes and tax policy, common property and public goods, and welfare analysis; --Expanded coverage of high-interest topics such as behavioral economics, labor markets, and healthcare; --Full complement of instructor and student support materials online, including test banks and grading through Canvas.

Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Page : 478 pages
File Size : 49,5 Mb
Release : 2018-01-02
Category : Technology & Engineering
ISBN : 9780081017449

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Methods in Consumer Research, Volume 2 by Gaston Ares,Paula Varela Pdf

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements

Author : Nadelle Grossman,Eric A. Zacks
Publisher : Aspen Publishing
Page : 1162 pages
File Size : 42,7 Mb
Release : 2023-02-05
Category : Law
ISBN : 9781543857719

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Contracts in Context by Nadelle Grossman,Eric A. Zacks Pdf

This is the Advance Edition of Contracts in Context: from Transaction to Litigation.

Author : Mathew Sweezey
Publisher : Harvard Business Press
Page : 178 pages
File Size : 53,7 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781633694033

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The Context Marketing Revolution by Mathew Sweezey Pdf

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.