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Author : Susan Linn
Publisher : Anchor
Page : 306 pages
File Size : 43,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781400079995
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author : Karen Brooks
Publisher : Univ. of Queensland Press
Page : 340 pages
File Size : 53,6 Mb
Release : 2008
Category : Family & Relationships
ISBN : 0702236454
"This is an academic look at the contribution of popular culture to the loss if innocence in today's children."--Publisher.
Author : Jennifer Hill
Publisher : Bloomsbury Publishing USA
Page : 283 pages
File Size : 49,6 Mb
Release : 2015-11-02
Category : Social Science
ISBN : 9781440834837
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.
Author : Susan Linn
Publisher : Unknown
Page : 288 pages
File Size : 52,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1565847830
A critique of marketing to children
Author : Jane Kenway,Elizabeth Bullen
Publisher : Unknown
Page : 232 pages
File Size : 45,6 Mb
Release : 2001
Category : Education
ISBN : UOM:39015054120467
"This volume argues that people are entering another stage in the construction of the young as the demarcations between education, entertainment and advertising collapse and as the lines between the generations both blur and harden. Drawing from the voices of students and from contemporary cultural theory this book provokes the reader to ponder the role of the school in the "age of desire"."--BOOK JACKET.
Author : Tolu Olorunda
Publisher : Springer Science & Business Media
Page : 202 pages
File Size : 50,6 Mb
Release : 2012-01-01
Category : Education
ISBN : 9789460915345
Tolu Olorunda is a cultural critic whose work has regularly appeared on AlterNet, Black Commentator, CounterPunch, Truthout, and several other publications including ColorLines magazine, The Nation magazine, and Wiretap magazine. His book, The Substance of Truth, takes a frank look into what has become of a society that touts grand and lofty ideals which it often fails to fulfill. With essays addressing issues as broad as the education system, 21st century media culture, Hip-Hop culture, youth culture, neoliberalism, and moral poverty, Olorunda argues the days ahead would darken in promise if rigorous action isn’t soon applied to rectify the way people think, how they respond to their surroundings, and the decisions they take to make the world better than it stands today. This struggle, he insists, could define whether or not a livable future would exist for the most vulnerable of all—children, whose plights are increasingly cast aside and ignored. From the book: “At risk of appearing alarmist, it’s easy to ignore all the warning signs hanging around us that suggest the clock is ticking fast—real fast!—and that time left for due action is short. But if life for the next generation should contain some semblance of sanity—where life itself means more than shopping malls and commodities, where Power stands accountable to the demands of communities—all fear of coming across hyperbolic would have to give way to the realities staring us down. The risk also extends to coming across Pollyannaish, as though all the impurities and iniquities holding hostage society can be cured with essays or lectures. But we cannot afford to let this moment slip by unattended, unengaged. The problems number endless—and so do the possibilities. And at no other moment has a generation been more fortunate, with the ease of technology, to make miracles happen amidst frightening circumstances. At no other moment has the clarion call blared this clearly and loudly.”
Author : Howard P. Chudacoff
Publisher : NYU Press
Page : 286 pages
File Size : 47,9 Mb
Release : 2008-09
Category : History
ISBN : 9780814716656
Explores the history of play in the U.S. from the point of view of children between six and twelve.
Author : Jennifer W. Shewmaker
Publisher : Bloomsbury Publishing USA
Page : 239 pages
File Size : 43,7 Mb
Release : 2015-02-24
Category : Psychology
ISBN : 9798216144298
This provocative book takes a look at children's consumption of sexualized media messages while providing parents, teachers, and professionals with strategies for abating their influence. In this eye-opening book, experienced child psychologist Jennifer W. Shewmaker contends that the manner in which a child is raised influences how they respond to media messages, particularly those shaded by sexual overtones. This text takes a hard look at the impact of advertisements, products, and entertainment on a child's psyche and offers strategies for helping kids become critical, active media consumers. Drawing from research in a wide variety of disciplines, this book explores the interpersonal factors within children's lives that impact how they learn to process sexualized media messages. The book argues that an increase in marketing to children along with media-based fabrications of beauty, masculinity, and femininity impact the confidence and character of young children who are often greatly affected by what they see and hear. The author shares invaluable tips for promoting strengths in children and adolescents of both genders and presents the protective influence of communities to help children dismiss distorted media images.
Author : David Marshall
Publisher : SAGE Publications
Page : 281 pages
File Size : 46,8 Mb
Release : 2010-04-30
Category : Business & Economics
ISBN : 9781847879271
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author : Lisa Jacobson
Publisher : Bloomsbury Publishing USA
Page : 217 pages
File Size : 47,7 Mb
Release : 2007-12-30
Category : History
ISBN : 9780313015021
Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.
Author : Dafna Lemish
Publisher : Routledge
Page : 488 pages
File Size : 51,8 Mb
Release : 2013-07-18
Category : Social Science
ISBN : 9781134060627
The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including: the role of policy and parenting in regulating media for children the relationships between children’s’ on-line and off-line social networks children’s strategies of resistance to persuasive messages in advertising media and the construction of gender and ethnic identities The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.
Author : D. Buckingham,V. Tingstad
Publisher : Springer
Page : 266 pages
File Size : 40,5 Mb
Release : 2010-08-11
Category : Social Science
ISBN : 9780230281844
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
Author : Benjamin R. Barber
Publisher : W. W. Norton & Company
Page : 416 pages
File Size : 50,5 Mb
Release : 2008-03-17
Category : Business & Economics
ISBN : 0393070395
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism—encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood—we are constantly being seduced into an "infantilist" ethic of consumption.
Author : Michel Desmurget
Publisher : Max Milo
Page : 225 pages
File Size : 50,6 Mb
Release : 2023-07-04
Category : Social Science
ISBN : 9782315011131
In America, liberalism brings prosperity to the majority? False. In America, "anything is possible" for those who work hard? False. In America, the unemployment rate is minimal? False. In America, poverty is relative and the poor live "like modest Europeans?" False. In America, those excluded from the health care system receive free care when they really need it? False—really false. In an excellent investigation, with clear and relevant examples, Michel Desmurget shatters the myth of a beautiful and prosperous America where everyone can succeed as long as they are hardworking and courageous. Taking the opposite view of the current dominant discourse on the virtues of the Anglo-Saxon liberal model, the author writes a disconcerting antithesis, based on American researchers, sociologists and journalists who have studied the failures of the American model and who, for the most part, recommend surprisingly European solutions (universal social security, introduction of a minimum wage indexed to inflation, federalized education, etc.). Michel Desmurget is a doctor of neuropsychology. He attended several major American universities (MIT, Emory, UCSF) and is now a research director at INSERM in cognitive neuroscience. He is particularly interested in the problems of brain organization and plasticity. He is the author of the book TV Lobotomy (Max Milo, 2022), which is based in part on his personal history. Exasperated by having to constantly justify the choice not to have television at home—and to prevent his children from having access to it—and not to be seen as a sociopath in the eyes of those around him, he has done a massive job to argue his point.
Author : Marcia Amidon Lusted
Publisher : ABDO Publishing Company
Page : 114 pages
File Size : 47,8 Mb
Release : 2008-09-01
Category : Juvenile Nonfiction
ISBN : 9781617852732
This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
