Consumption And Advertising In Eastern Europe And Russia In The Twentieth Century
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century by Magdalena Eriksroed-Burger,Heidi Hein-Kircher,Julia Malitska Pdf
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
The Romantic Ethic and the Spirit of Modern Consumerism by Colin Campbell Pdf
The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.
Constructing the New Consumer Society by John Holmwood,Hilary Radner,Gerhard Schulze,Pekka Sulkunen Pdf
This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.
Marketing Issues in Transitional Economies by Rajeev Batra Pdf
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
On the eve of the 20th century, Jews in the Russian and Ottoman empires were caught up in the major cultural and social transformations that constituted modernity for Ashkenazi and Sephardi Jewries, respectively. What language should Jews speak or teach their children? Should Jews acculturate, and if so, into what regional or European culture? What did it mean to be Jewish and Russian, Jewish and Ottoman, Jewish and modern? Sarah Abrevaya Stein explores how such questions were formulated and answered within these communities by examining the texts most widely consumed by Jewish readers: popular newspapers in Yiddish and Ladino. Examining the press's role as an agent of historical change, she interrogates a diverse array of verbal and visual texts, including cartoons, photographs, and advertisements. This original and lively study yields new perspectives on the role of print culture in imagining national and transnational communities; Stein's work enriches our sense of cultural life under the rule of multiethnic empires and complicates our understanding of Europe's polyphonic modernities.
Author : Anne E. Gorsuch,Diane P. Koenker Publisher : Cornell University Press Page : 326 pages File Size : 44,7 Mb Release : 2018-09-05 Category : History ISBN : 9781501727238
In the Soviet Union and the eastern bloc, the idea of "vacation" was never as uncomplicated as throwing some suitcases in the car and heading for the beach. The emphasis was on individual self-improvement within the framework of the collective, an approach manifest in everything from the scheduling of physical exercise to the group tours organized for factory workers, Party cadres, and other segments of society. Like other Soviet-style utopian projects, socialist tourism, which was often heavily laden with rules and prescriptions, was a consciousness-raising project, part of the vast effort to forge new socialist men and women. Turizm is the first book to examine the history of tourism in Russia and eastern Europe from the tsarist period to the age of Soviet and east European mass tourism in the 1960s and 1970s. The contributors to this volume address topics including the roots of socialist tourism, the role of tourism in the making of nations and maintenance of empire, and ways in which the men and women of the "margins of Europe" understood themselves in relation to "Europe." Especially interesting are chapters that show how individuals pursued their own consumerist goals within the framework of collective tourism, obliging the regimes to adapt. Illustrated with period photographs and promotional materials, Turizm will appeal not only to historians of the region but also to anyone with an interest in consumer culture, travel, leisure, and nation-building.
The Rise of Obesity in Europe by Virginie Amilien,Professor Derek J Oddy,Professor Peter J Atkins Pdf
Twentieth century Europe went through a dramatic transition from low income populations experiencing hunger and nutritionally inadequate diets, to the recent era of over-consumption and growing numbers of overweight and obese people. By examining the trends in food history from case studies across Europe, this book offers a historical context to explain how and why this transition has occurred and what we can learn in order to try and address the vitally important issues arising from obesity in contemporary Europe.
First the Transition, Then the Crash by Gareth Dale Pdf
The 1989-91 upheavals in Eastern Europe sparked a tremendous acceleration of change. With the reverberations throughout the region of the global crisis of 2008-10, a new phase has begun. This volume identifies and explores its major features. The book focuses on the relationships between geopolitics, the world economy, and class restructuring. The authors, from Eastern and Western Europe, have been shaping scholarly debate about Eastern Europe’s entry into the global political economy. Together, their contributions show us a world far away from the simple neoliberal conceit of creaking communist economies witnessing rapid transitions to efficient markets and political liberty. Neoliberal interpretations of the global crash are also challenged. With chapters covering the Balkans, Czech Republic, Hungary, Latvia, Poland, Russia, and Ukraine, this is a thorough and complete survey of the brutal reality of capitalism for Eastern Europe.
This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University.
Author : Marjorie L. Hilton Publisher : University of Pittsburgh Pre Page : 354 pages File Size : 54,8 Mb Release : 2012-01-08 Category : History ISBN : 9780822977483
A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. She follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments, through the competition of private versus state-run stores during the NEP, and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Life-Course Smoking Behavior by Dean R. Lillard,Rebekka Christopoulou Pdf
Despite efforts to curb tobacco use, global tobacco addiction remains as strong as ever. Smoking rates are declining very slowly in advanced countries, and they are increasing in the developing world. Yet, researchers still do not fully understand what drives smoking decisions. Life-Course Smoking Behavior presents smoking trajectories of different generations of women and men from ten of the world's most visible countries, with nation-specific representative samples spanning more than eighty years of recent history. To inspire hypotheses on the determinants of smoking behavior, the authors place these data in economic, political, social, and cultural contexts, which differ greatly both across countries at a particular time and over time in a given country. Though significant research has been conducted on smoking statistics and tobacco control policies, most descriptions of smoking behavior rely on cross-sectional "snapshot" data that do not track individuals' habits throughout their lifespan. Lillard and Christopoulou's work is a unique and necessary text in its comparative life-course approach, making it a long overdue complement to the existing literature.
Life-course Smoking Behavior by Dean Reginald Lillard,Rebekka Christopoulou Pdf
This resource presents smoking trajectories of different generations of women and men from ten of the world's most visible countries, with nation-specific representative samples spanning more than eighty years of recent history. To inspire hypotheses on the determinants of smoking behaviour, the authors place these data in economic, political, social, and cultural contexts, which differ greatly both across countries at a particular time and over time in a given country.
Advertising, Sex, and Post-Socialism by Elza Ibroscheva Pdf
Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.