Contemporary Approaches Of Digital Marketing And The Role Of Machine Intelligence

Author : Afzal Sayed Munna,Md Sadeque Imam Shaikh,Baha Uddin Kazi
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2023
Category : Business & Economics
ISBN : 166847736X

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Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence by Afzal Sayed Munna,Md Sadeque Imam Shaikh,Baha Uddin Kazi Pdf

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Author : Munna, Afzal Sayed,Shaikh, Md Sadeque Imam,Kazi, Baha Uddin
Publisher : IGI Global
Page : 278 pages
File Size : 48,6 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668477373

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Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence by Munna, Afzal Sayed,Shaikh, Md Sadeque Imam,Kazi, Baha Uddin Pdf

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Author : Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Publisher : IGI Global
Page : 464 pages
File Size : 45,5 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369344545

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Enhancing and Predicting Digital Consumer Behavior with AI by Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran Pdf

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Author : Hassan, Ahdi,Dutta, Pushan Kumar,Gupta, Subir,Mattar, Ebrahim,Singh, Satya
Publisher : IGI Global
Page : 388 pages
File Size : 48,9 Mb
Release : 2024-01-16
Category : Computers
ISBN : 9798369326480

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Human-Centered Approaches in Industry 5.0: Human-Machine Interaction, Virtual Reality Training, and Customer Sentiment Analysis by Hassan, Ahdi,Dutta, Pushan Kumar,Gupta, Subir,Mattar, Ebrahim,Singh, Satya Pdf

Rapid digital transformation is forcing the manufacturing industry to drastically alter its current trajectory for future success. The remarkable convergence of digitalization and manufacturing is reshaping industries, ushering in an era known as Industry 5.0. This revolutionary transition has given birth to digital manufacturing and smart factories, heralding a new dawn in the way we produce goods. The amalgamation of artificial intelligence (AI), robotics, the internet of things (IoT), augmented reality (AR), virtual reality (VR), big data analytics, cloud computing, and additive manufacturing stands poised to unlock unprecedented avenues in the realm of production. Practitioners, researchers, dreamers, and pioneers all are beckoned to explore the uncharted territories of digital innovation in manufacturing. Human-Centered Approaches in Industry 5.0: Human-Machine Interaction, Virtual Reality Training, and Customer Sentiment Analysis spans domains from mechanical and electrical engineering to computer science, from industrial economics to business strategy, and this book addresses this diverse audience. The book embarks on a comprehensive voyage, unveiling the latest evolutions and nascent trends within digital manufacturing and smart factories. From inception to execution, from design optimization to predictive maintenance, every phase of the manufacturing lifecycle is scrutinized through the lens of cutting-edge technologies. Rather than relying exclusively on the theoretical realm, this book also ventures into the crucible of real-world application, offering practical insights drawn from varied industries, including automotive, aerospace, and pharmaceuticals.

Author : Helmut Degen
Publisher : Springer Nature
Page : 480 pages
File Size : 52,9 Mb
Release : 2024-06-13
Category : Electronic
ISBN : 9783031606113

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Artificial Intelligence in HCI by Helmut Degen Pdf

Author : Barbosa, Belem
Publisher : IGI Global
Page : 490 pages
File Size : 53,5 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369341964

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Marketing Innovation Strategies and Consumer Behavior by Barbosa, Belem Pdf

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 51,5 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Author : Demir, Mahmut,Dalgic, Ali
Publisher : IGI Global
Page : 333 pages
File Size : 51,8 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9798369312407

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Revolutionizing the Service Industry With OpenAI Models by Demir, Mahmut,Dalgic, Ali Pdf

The pressing challenges businesses face are rising, including the ethical considerations associated with artificial intelligence (AI) in the service industry. Revolutionizing the Service Industry with OpenAI Models is a book rooted in real-world examples and expert insights, which provides practical solutions by implementing the latest technology and explores the impact of AI-powered conversational agents on the service sector. The book commences with an enlightening introduction that underscores the transformative power of ChatGPT and OpenAI models, setting the stage for a deep dive into their role in reshaping the service industry. Through a systematic examination of current challenges and opportunities, the text unveils the innovations brought about by ChatGPT in customer service, revealing its potential to enhance response times, handle complex inquiries, and deliver personalized experiences on an unprecedented scale. Delving into designing conversational user interfaces, addressing language barriers, and deploying AI in sensitive sectors like healthcare, the book guides readers through responsible and effective implementation. It balances the exploration of AI-driven automation with understanding the importance of maintaining a human touch in service interactions. This book is ideal for business owners, managers, and decision-makers seeking to leverage AI-powered conversational agents for strategic advantage. Simultaneously, AI enthusiasts, researchers, and developers will find invaluable insights into the current issues, best practices, and future trends in AI-driven customer interactions.

Author : Darwish, Dina
Publisher : IGI Global
Page : 494 pages
File Size : 54,9 Mb
Release : 2024-01-25
Category : Computers
ISBN : 9798369309018

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Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models by Darwish, Dina Pdf

Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

Author : Raj Venkatesan,Jim Lecinski
Publisher : Stanford University Press
Page : 295 pages
File Size : 55,9 Mb
Release : 2021-05-18
Category : Business & Economics
ISBN : 9781503628045

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The AI Marketing Canvas by Raj Venkatesan,Jim Lecinski Pdf

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Author : Correia, Ricardo Fontes,Venci?t?, Dominyka,Sousa, Bruno Miguel
Publisher : IGI Global
Page : 272 pages
File Size : 44,7 Mb
Release : 2023-08-14
Category : Computers
ISBN : 9781668483534

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The Role of Brands in an Era of Over-Information by Correia, Ricardo Fontes,Venci?t?, Dominyka,Sousa, Bruno Miguel Pdf

Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Masouras, Andreas,Daskou, Sofia,Pistikou, Victoria,Dimitriou, Dimitrios,Friesner, Tim
Publisher : IGI Global
Page : 349 pages
File Size : 43,5 Mb
Release : 2023-07-17
Category : Business & Economics
ISBN : 9781668459034

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Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by Masouras, Andreas,Daskou, Sofia,Pistikou, Victoria,Dimitriou, Dimitrios,Friesner, Tim Pdf

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Author : John Medicine
Publisher : Unknown
Page : 0 pages
File Size : 47,5 Mb
Release : 2020-10-07
Category : Electronic
ISBN : 191405301X

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Artificial Intelligence Business Applications by John Medicine Pdf

Do you want to modernize your business and to be ahead from competitors by applying Artificial Intelligence to it? Want to learn the strategies to do that? If so then keep reading. Artificial intelligence technology has progressed so fast that many business leaders find themselves faced with the task of integrating all this new tech into how they do business. This can a challenge for leaders and others whose core business function is not directly related to artificial intelligence or computer science. This makes artificial intelligence an often-daunting subject for many people noticing the AI changes around them, but this does not have to be an overwhelming subject. Artificial intelligence can be simply applied to business marketing strategies, social media engagement, and a host of other business functions. These AI applications can be accomplished no matter what the skill level of the user is. Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced will teach readers how they can benefit from the AI wave to keep themselves and their business endeavors up to date. The benefits of users to keeping on track of AI changes is obvious. AI allows businesses to link their data to AI, which can allow the business and the technology to evolve together. Business leaders are faced left with the question of how to bring artificial intelligence into their business, and sometimes this is as simple as recording data measures electronically so that AI can access it and use it to make powerful recommendations. As the intelligence demonstrated by machines, AI will become more prominent and important as AI capabilities increase. From a practical standpoint, this means that businesses are faced with the reality of incorporating AI into their operations now or face being left so far behind that they will be relegated to playing an endless game of catchup. In Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced, readers will learn not only the business strategies they can use to keep up with artificial intelligence, but the many powerful applications that AI can have in business, from automation of business processes and machine learning, to predicting customer behavior and product pricing. You will learn: - What Business Leaders Need To Know About AI - Insights into AI Systems - The most important thing in AI - How to build AI strategies for your business - How to build Machine Learning Models - How to apply AI to Marketing and Social Media - 10 AI Trends for Businesses and much more! Even if you are a complete beginner, your education in artificial intelligence, so that you can use it to accomplish all of your business goals, begins here. Click the Buy Now button to get started!

Author : Jhanjhi, Noor Zaman,Shah, Imdad Ali
Publisher : IGI Global
Page : 467 pages
File Size : 49,5 Mb
Release : 2024-03-05
Category : Computers
ISBN : 9798369338179

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Navigating Cyber Threats and Cybersecurity in the Logistics Industry by Jhanjhi, Noor Zaman,Shah, Imdad Ali Pdf

Supply chains are experiencing a seismic shift towards customer-centricity and sustainability and the challenges that are bound to arise will require innovative solutions. The escalating complexities of logistics, exacerbated by the profound impacts of the pandemic, underscore the urgency for a paradigm shift. Every industry is grappling with unprecedented disruptions from shortages in essential components to workforce deficits. Navigating Cyber Threats and Cybersecurity in the Logistics Industry serves as a beacon of insight and solutions in this transformative landscape. This groundbreaking book, a result of an in-depth study evaluating 901 startups and scale-ups globally, delves into the Top Logistics Industry Trends & Startups. It unveils the pivotal role of the Insights Discovery Platform, powered by Big Data and Artificial Intelligence, covering over 2 million startups and scale-ups worldwide. This platform offers an immediate and comprehensive assessment of innovations, facilitating the early identification of startups and scale-ups that hold the key to revolutionizing logistics.

Author : Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Publisher : IGI Global
Page : 478 pages
File Size : 46,7 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668486832

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Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella Pdf

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.