Contemporary Approaches Studying Customer Experience In Tourism Research
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Contemporary Approaches Studying Customer Experience in Tourism Research by Dhouha Jaziri,Raouf Ahmad Rather Pdf
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Contemporary Approaches Studying Customer Experience in Tourism Research by Dhouha Jaziri,Raouf Ahmad Rather Pdf
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Brand Co-Creation Tourism Research by Raouf Ahmad Rather Pdf
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Handbook of Customer Engagement in Tourism Marketing by Raouf A. Rather,Haywantee Ramkissoon Pdf
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Supporting Environmental Stability Through Ecotourism by Abrar, Muhammad,Nawaz, Muhammad Asim,Kiran, Faiqa,Asmi, Fahad Pdf
Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and livelihoods of residents. To address these pressing issues, Supporting Environmental Stability Through Ecotourism presents one possible solution in the form of a comprehensive book on ecotourism and sustainable tourism. It delves deep into the transformative power of ecotourism, offering insights into its economic, social, and cultural impacts. This book provides a holistic model for ecotourism adaptation and explores its potential as a sustainable alternative to traditional tourism. By examining the consumption patterns of eco-tourists and providing theoretical and literature support, this book offers valuable resources for prospective research in the field.
Tourist Experience by Richard Sharpley,Philip Stone Pdf
To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences. Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Tourist Customer Service Satisfaction by Francis P. Noe,Muzaffer Uysal,Vincent P. Magnini Pdf
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer. Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider’s role performance. The book uses encounter theory to examine the customer – provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee – centric competitive advantage in this sector can be achieved in various markets. This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Chris Cooper,Chris (Professor Cooper, Faculty of Business Oxford Brookes University UK),C Michael (Professor of Marketing Hall, University of Canterbury New Zealand)
Author : Chris Cooper,Chris (Professor Cooper, Faculty of Business Oxford Brookes University UK),C Michael (Professor of Marketing Hall, University of Canterbury New Zealand) Publisher : Unknown Page : 392 pages File Size : 46,6 Mb Release : 2022-06 Category : Electronic ISBN : 1915097177
Contemporary Tourism by Chris Cooper,Chris (Professor Cooper, Faculty of Business Oxford Brookes University UK),C Michael (Professor of Marketing Hall, University of Canterbury New Zealand) Pdf
The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. New to this edition:* New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis, the impact of AI/robotics on tourism human resource and the rise of the staycation; * Brand new and updated case studies and readings throughout;* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
Contemporary Tourism by Chris Cooper,C Michael Hall Pdf
Now in its third edition, this text presents a new and refreshing approach to the study of tourism. This new edition now includes: coverage of researching social media; crowd-sourced strategies; the millennial tourist generation and green growth and sustainable tourism.
Contemporary Research Methods in Hospitality and Tourism by Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani Pdf
Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Contemporary Destination Governance by Harald Pechlaner,Pietro Beritelli,Sabine Pichler,Mike Peters,Noel R. Scott Pdf
This book approaches the issue of contemporary destination governance from a case study point of view. 16 destinations from across Europe, Australia and Canada are presented in detail and an overview of their respective historical developments, their resource endowments and market positions as well as their stakeholder structure is given.
Visitor Experience Design by Noel Scott,Jun Gao,Jianyu Ma Pdf
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Contemporary Tourist Experience by Richard Sharpley,Philip Stone Pdf
This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Tourist Behaviour and the Contemporary World by Philip L. Pearce Pdf
This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs; affective reactions; cognitive mechanisms used to think about and understand the setting; actions undertaken and the relevant relationships which define the participants’ world. A special emphasis is placed on tourists’ stories as a pathway to access the nature of tourists’ experience. Potential research directions in the field are indicated throughout.
Creating Experience Value in Tourism, 2nd Edition by Nina K Prebensen,Joseph S Chen,Muzaffer Uysal Pdf
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
