Copy Write Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Copy Write book. This book definitely worth reading, it is an incredibly well-written.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Copy(write) by Martine Courant Rife,Shaun Slattery Pdf
Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property and Judicial Administration
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property and Judicial Administration Publisher : Unknown Page : 612 pages File Size : 50,8 Mb Release : 1993 Category : Law ISBN : PURD:32754075436208
Copyright Amendments Act of 1991 by United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property and Judicial Administration Pdf
This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Copyright Term, Film Labeling, and Film Preservation Legislation by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts and Intellectual Property Pdf
United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice Publisher : Unknown Page : 756 pages File Size : 50,9 Mb Release : 1985 Category : Copyright ISBN : STANFORD:36105045459141
Copyright and Technological Change by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice Pdf
Getting Started with Containerization by Gabriel N. Schenker,Hideto Saito,Hui-Chuan Chloe Lee,Ke-Jou Carol Hsu Pdf
Choose the smarter way to learn about containerizing your applications and running them in production. Key FeaturesDeploy and manage highly scalable, containerized applications with KubernetesBuild high-availability Kubernetes clustersSecure your applications via encapsulation, networks, and secretsBook Description Kubernetes is an open source orchestration platform for managing containers in a cluster environment. This Learning Path introduces you to the world of containerization, in addition to providing you with an overview of Docker fundamentals. As you progress, you will be able to understand how Kubernetes works with containers. Starting with creating Kubernetes clusters and running applications with proper authentication and authorization, you'll learn how to create high-availability Kubernetes clusters on Amazon Web Services (AWS), and also learn how to use kubeconfig to manage different clusters. Whether it is learning about Docker containers and Docker Compose, or building a continuous delivery pipeline for your application, this Learning Path will equip you with all the right tools and techniques to get started with containerization. By the end of this Learning Path, you will have gained hands-on experience of working with Docker containers and orchestrators, including SwarmKit and Kubernetes. This Learning Path includes content from the following Packt products: Kubernetes Cookbook - Second Edition by Hideto Saito, Hui-Chuan Chloe Lee, and Ke-Jou Carol HsuLearn Docker - Fundamentals of Docker 18.x by Gabriel N. SchenkerWhat you will learnBuild your own container clusterRun a highly distributed application with Docker Swarm or KubernetesUpdate or rollback a distributed application with zero downtimeContainerize your traditional or microservice-based applicationBuild a continuous delivery pipeline for your applicationTrack metrics and logs for every container in your clusterImplement container orchestration to streamline deploying and managing applicationsWho this book is for This beginner-level Learning Path is designed for system administrators, operations engineers, DevOps engineers, and developers who want to get started with Docker and Kubernetes. Although no prior experience with Docker is required, basic knowledge of Kubernetes and containers will be helpful.