Corporate Brand Design

Author : Mohammad Mahdi Foroudi,Pantea Foroudi
Publisher : Routledge
Page : 336 pages
File Size : 55,7 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000459067

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Corporate Brand Design by Mohammad Mahdi Foroudi,Pantea Foroudi Pdf

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Author : Pat Matson Knapp
Publisher : Rockport Publishers
Page : 170 pages
File Size : 45,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 1564967972

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Designing Corporate Identity by Pat Matson Knapp Pdf

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author : Majken Schultz,Yun Mi Antorini,Fabian F. Csaba
Publisher : Copenhagen Business School Press DK
Page : 268 pages
File Size : 54,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001403

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Corporate Branding by Majken Schultz,Yun Mi Antorini,Fabian F. Csaba Pdf

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.

Author : Nela Dunato
Publisher : Unknown
Page : 322 pages
File Size : 54,7 Mb
Release : 2018-10-04
Category : Business & Economics
ISBN : 9534817112

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The Human Centered Brand by Nela Dunato Pdf

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 54,7 Mb
Release : 2019-01-22
Category : Design
ISBN : 9781631595943

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Identity Designed by David Airey Pdf

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Author : T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu
Publisher : Springer
Page : 230 pages
File Size : 47,9 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9780230583221

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu Pdf

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 48,9 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Author : T C Melewar,S F Syed Alwi
Publisher : Routledge
Page : 262 pages
File Size : 48,6 Mb
Release : 2015-04-10
Category : Business & Economics
ISBN : 9781317950905

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Corporate Branding by T C Melewar,S F Syed Alwi Pdf

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 46,8 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118418741

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Designing Brand Identity by Alina Wheeler Pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author : Veronica Napoles
Publisher : Van Nostrand Reinhold Company
Page : 148 pages
File Size : 53,9 Mb
Release : 1988
Category : Business & Economics
ISBN : UOM:39015012221803

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Corporate Identity Design by Veronica Napoles Pdf

Author : Jose Ignacio Monrabal
Publisher : Unknown
Page : 68 pages
File Size : 47,9 Mb
Release : 2019-08
Category : Electronic
ISBN : 1793218072

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Demystifying Corporate Branding by Jose Ignacio Monrabal Pdf

Rediscover an increasingly complex field in terms you already know: yourself! With Demystifying Corporate Branding, you come away with an original approach that brings branding down to earth. WHAT MAKES THIS BOOK DIFFERENT FROM OTHER BOOKS? This book's original and innovative approach shows that the complex processes behind corporate branding aren't really so different from the techniques you use all the timein your everyday life. In this refreshing, wholly relatable guide, you'll see how your own experience can shed light on the ways brands go about developing identity and managing corporate reputation. This is not a guide to personal branding; it's a practical and enlightening analysis of how both companies and individuals develop and express their identity, based on life purpose, values, values, methods of communication, and the experience they deliver. By steadily drawing on real-life examples and everyday experience, this guide provides a clear-cut and still profound overview of the fundamentals of corporate branding in terms that anyone can grasp. WHO IS THIS BOOK INTENDED FOR? Demystifying Corporate Branding is perfect for professionals who are just getting started in the field, and anyone studying or working in communications, advertising, design, marketing, sales, human resources, corporate strategy or other business-related disciplines. More experienced branding professionals will come away with a fresh take on a standard topic and a new perspective on their work. This quick guidebook allows you to gain a solid understanding of the world of corporate branding without getting lost in the details.And it may very well show you that you actually know more about corporate branding than you think! CONTENTS Brand Values and Purpose Brand Awareness Brand Visual Expression (Brand Identity Design) Brand Verbal Expression Tone of Voice Brand Consistency Brand Guidelines Marketing Channels Brand Experience Brand Reputation Brand Preference Brand Management Brand Protection Personal Brands Reputation Management Creativity in Communications Ethical Principles in Branding Corporate Brand Management Disciplines This book could be, or should be, the very first book you read about branding. But it probably won't be the last. And, if it stirs a deep interest in you, and you find yourself growing passionate about branding, there is a lot more reading in store for you!

Author : Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
Publisher : OUP Oxford
Page : 314 pages
File Size : 47,6 Mb
Release : 2000-08-17
Category : Brand name products
ISBN : 9780191583230

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen Pdf

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Author : Mary Jo Hatch,Majken Schultz
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 55,6 Mb
Release : 2008-03-11
Category : Business & Economics
ISBN : 9780470245361

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Taking Brand Initiative by Mary Jo Hatch,Majken Schultz Pdf

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 192 pages
File Size : 54,9 Mb
Release : 2006
Category : Consumers
ISBN : 9781846630323

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Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by Anonim Pdf

Author : Perry Chua,Dann Ilicic
Publisher : Rockport Publishers
Page : 192 pages
File Size : 47,8 Mb
Release : 2008-10-15
Category : Design
ISBN : 9781616736668

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Logo Savvy by Perry Chua,Dann Ilicic Pdf

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.