Corporate Discourse

Author : Ruth Breeze
Publisher : A&C Black
Page : 256 pages
File Size : 45,6 Mb
Release : 2013-08-15
Category : Language Arts & Disciplines
ISBN : 9781441142672

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Corporate Discourse by Ruth Breeze Pdf

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Author : Ruth Breeze
Publisher : A&C Black
Page : 217 pages
File Size : 54,6 Mb
Release : 2013-10-10
Category : Language Arts & Disciplines
ISBN : 9781441127181

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Corporate Discourse by Ruth Breeze Pdf

Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.

Author : Giuliana Elena Garzone,Paola Catenaccio
Publisher : Frank & Timme GmbH
Page : 202 pages
File Size : 48,7 Mb
Release : 2022-07-15
Category : Language Arts & Disciplines
ISBN : 9783732908066

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Ethics in Professional and Corporate Discourse by Giuliana Elena Garzone,Paola Catenaccio Pdf

Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world – including the world of business – is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today’s cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically.

Author : Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken
Publisher : Springer
Page : 233 pages
File Size : 50,9 Mb
Release : 2013-07-25
Category : Language Arts & Disciplines
ISBN : 9781137024930

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Business Discourse by Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken Pdf

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Author : Francesca Bargiela-Chiappini
Publisher : Edinburgh University Press
Page : 528 pages
File Size : 55,8 Mb
Release : 2009-05-12
Category : Language Arts & Disciplines
ISBN : 9780748631834

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Handbook of Business Discourse by Francesca Bargiela-Chiappini Pdf

The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.

Author : V. Koller
Publisher : Springer
Page : 244 pages
File Size : 46,7 Mb
Release : 2004-05-25
Category : Language Arts & Disciplines
ISBN : 9780230511286

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Metaphor and Gender in Business Media Discourse by V. Koller Pdf

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Author : Ruth Breeze
Publisher : Bloomsbury Academic
Page : 128 pages
File Size : 52,9 Mb
Release : 2013
Category : Business communication
ISBN : 1472541901

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Corporate Discourse by Ruth Breeze Pdf

Author : E. Darics
Publisher : Springer
Page : 274 pages
File Size : 46,8 Mb
Release : 2015-04-14
Category : Language Arts & Disciplines
ISBN : 9781137405579

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Digital Business Discourse by E. Darics Pdf

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Author : Cornelia Ilie,Catherine Nickerson,Brigitte Planken
Publisher : Springer
Page : 197 pages
File Size : 51,7 Mb
Release : 2018-10-25
Category : Language Arts & Disciplines
ISBN : 9783319964751

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Teaching Business Discourse by Cornelia Ilie,Catherine Nickerson,Brigitte Planken Pdf

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

Author : Anna Trosborg,Poul Erik Flyvholm Jørgensen
Publisher : Peter Lang
Page : 260 pages
File Size : 50,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 3039106066

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Business Discourse by Anna Trosborg,Poul Erik Flyvholm Jørgensen Pdf

The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.

Author : Francesca Bargiela-Chiappini,Maurizio Gotti
Publisher : Peter Lang
Page : 360 pages
File Size : 53,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 3039108042

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Asian Business Discourse(s) by Francesca Bargiela-Chiappini,Maurizio Gotti Pdf

Reflecting the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities, this text examines linguistic, textual, cultural and pragmatic issues pertaining to the subject.

Author : Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 50,9 Mb
Release : 2013-07-25
Category : Language Arts & Disciplines
ISBN : 1137024917

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Business Discourse by Francesca Bargiela-Chiappini,Catherine Nickerson,B. Planken Pdf

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Author : Francesca Bargiela-Chiappini,Sandra Harris
Publisher : John Benjamins Publishing
Page : 306 pages
File Size : 46,8 Mb
Release : 1997-01-01
Category : Language Arts & Disciplines
ISBN : 9789027250575

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Managing Language by Francesca Bargiela-Chiappini,Sandra Harris Pdf

The book attempts to answer the question: what do managers in multinational companies really do during meetings? Following fieldwork in three corporations in Britain and Italy, the picture that emerges is one that challenges the widespread understanding of meetings as boring, routine events in the life of an organisation. As the recordings analysed in the book show, organisational meanings and relations come into existence through verbal interaction; these are challenged and manipulated in a constant process of sense-making in search of coherence which engages managers in their daily work life. The pragmatics of pronominalisation, metaphors and discourse markers, as well as thematic development, reveal the dynamics of sense-making in both English and Italian. The 'native' perspective adopted in Part One of the book is complemented , in Part Two, by a contrastive study of the structural and pragmatic properties of meetings in the corporate and cultural contexts of the British and Italian multinationals, respectively. Finally, the intercultural dimension of corporate communication is vividly portrayed in the experience of managers of an Anglo-Italian joint venture examined in the concluding chapter.

Author : Giuliana Elena Garzone,Walter Giordano
Publisher : Cambridge Scholars Publishing
Page : 480 pages
File Size : 43,7 Mb
Release : 2019-01-29
Category : Language Arts & Disciplines
ISBN : 9781527527409

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Discourse, Communication and the Enterprise by Giuliana Elena Garzone,Walter Giordano Pdf

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

Author : Viola Wiegand,Michaela Mahlberg
Publisher : Walter de Gruyter GmbH & Co KG
Page : 499 pages
File Size : 42,8 Mb
Release : 2019-11-18
Category : Language Arts & Disciplines
ISBN : 9783110489071

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Corpus Linguistics, Context and Culture by Viola Wiegand,Michaela Mahlberg Pdf

Corpus Linguistics, Context and Culture demonstrates the potential of corpus linguistic methods for investigating language patterns across a range of contexts. Organised in three sections, the chapters range from detailed case studies on lexico-grammatical patterns to fundamental discussions of meaning as part of the ‘discourse, contexts and cultures’ theme. The final part on ‘learner contexts’ specifically emphasises the need for mixed-method approaches and the consideration of pedagogical implications for real world contexts. Beyond its contribution to current debates in the field, this edited volume indicates new directions in cross-disciplinary work.