Corporate Reputations Branding And People Management

Author : Graeme Martin,Susan Hetrick
Publisher : Routledge
Page : 402 pages
File Size : 49,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750669504

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Corporate Reputations, Branding and People Management by Graeme Martin,Susan Hetrick Pdf

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

Author : Susan Hetrick,Graeme Martin
Publisher : Routledge
Page : 400 pages
File Size : 52,8 Mb
Release : 2006-08-14
Category : Business & Economics
ISBN : 9781136413834

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Corporate Reputations, Branding and People Management by Susan Hetrick,Graeme Martin Pdf

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

Author : Ronald J. Burke,Graeme Martin,Cary L. Cooper
Publisher : Gower Publishing, Ltd.
Page : 360 pages
File Size : 50,8 Mb
Release : 2024-06-01
Category : Electronic
ISBN : 0566092050

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Corporate Reputation by Ronald J. Burke,Graeme Martin,Cary L. Cooper Pdf

Author : Ronald J. Burke,Graeme Martin
Publisher : CRC Press
Page : 356 pages
File Size : 50,8 Mb
Release : 2016-05-13
Category : Business & Economics
ISBN : 9781317159469

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Corporate Reputation by Ronald J. Burke,Graeme Martin Pdf

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Author : Grahame Dowling
Publisher : OUP Oxford
Page : 322 pages
File Size : 45,8 Mb
Release : 2000-12-07
Category : Electronic
ISBN : 9780191588921

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Creating Corporate Reputations : Identity, Image and Performance by Grahame Dowling Pdf

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Author : Grahame Robert Dowling,Grahame Dowling
Publisher : Unknown
Page : 234 pages
File Size : 44,8 Mb
Release : 1994
Category : Corporate image
ISBN : 058280163X

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Corporate Reputations by Grahame Robert Dowling,Grahame Dowling Pdf

Guide for business to establishing a good corporate reputation through marketing and corporate culture. Advises on dealing with a crisis in a company's reputation. Describes corporate reputations, the factors which affect them, and managing your own corporate reputation. Indexed. Also available in paperback. Author is Associate Professor at the Australian Graduate School of Management.

Author : Graeme Martin,Phillip Beaumont
Publisher : CIPD Publishing
Page : 38 pages
File Size : 50,6 Mb
Release : 2003-06-01
Category : Management
ISBN : 1843980118

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Branding and People Management by Graeme Martin,Phillip Beaumont Pdf

Author : Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck
Publisher : Springer Science & Business Media
Page : 300 pages
File Size : 53,8 Mb
Release : 2011-08-29
Category : Business & Economics
ISBN : 3642192661

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Reputation Management by Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck Pdf

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Author : Majken Schultz,Yun Mi Antorini,Fabian F. Csaba
Publisher : Copenhagen Business School Press DK
Page : 268 pages
File Size : 51,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001403

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Corporate Branding by Majken Schultz,Yun Mi Antorini,Fabian F. Csaba Pdf

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.

Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
Publisher : Routledge
Page : 287 pages
File Size : 52,9 Mb
Release : 2005-09-29
Category : Business & Economics
ISBN : 9781136863288

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Corporate Reputation and Competitiveness by Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper Pdf

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Author : Mr Graeme Martin,Prof Sir Cary L Cooper CBE,Professor Ronald J Burke
Publisher : Gower Publishing, Ltd.
Page : 360 pages
File Size : 44,7 Mb
Release : 2012-08-28
Category : Business & Economics
ISBN : 9781409460398

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Corporate Reputation by Mr Graeme Martin,Prof Sir Cary L Cooper CBE,Professor Ronald J Burke Pdf

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Author : Graeme Martin,Susan Hetrick
Publisher : Unknown
Page : 384 pages
File Size : 51,5 Mb
Release : 2006
Category : Branding (Marketing)
ISBN : LCCN:2006925279

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Corporate Reputations, Branding, and Managing by Graeme Martin,Susan Hetrick Pdf

Author : Graeme Martin,Sabina Siebert
Publisher : Routledge
Page : 368 pages
File Size : 42,7 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781317662655

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Managing People and Organizations in Changing Contexts by Graeme Martin,Sabina Siebert Pdf

Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and change in a theoretically-informed and practical way. This textbook approaches people management from the perspective of practising and aspiring managers, making it a valuable alternative to existing texts on organizational behaviour and human resource management. This new edition considers new emerging organizational forms such as e-lancing and recent management concerns such as employee engagement, de-professionalization and the growing challenges of social media. Built around a chapter framework that connects different themes to managerial action and practices, this textbook covers a wide range of topics including: managing at the individual, group and organizational levels change management managing creativity and innovation, and corporate governance and corporate social responsibility. There is an increased international flavour, reflected in the range of contemporary case studies and literature used throughout, which explore business and management problems in the private and public sectors. This text will be relevant to practising and aspiring managers studying people management, organizational behaviour and change management.

Author : Stephen Waddington,Steve Earl
Publisher : A&C Black
Page : 271 pages
File Size : 55,6 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9781408159712

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Brand Anarchy by Stephen Waddington,Steve Earl Pdf

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

Author : Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
Publisher : OUP Oxford
Page : 314 pages
File Size : 49,7 Mb
Release : 2000-08-17
Category : Brand name products
ISBN : 9780191583230

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen Pdf

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.