Cosmetics Marketing

Author : Lindsay Karchin,Delphine Horvath
Publisher : Bloomsbury Publishing
Page : 265 pages
File Size : 50,7 Mb
Release : 2023-06-29
Category : Business & Economics
ISBN : 9781350299429

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Cosmetics Marketing by Lindsay Karchin,Delphine Horvath Pdf

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Author : Lindsay Karchin,Delphine Horvath
Publisher : Bloomsbury Publishing
Page : 265 pages
File Size : 43,7 Mb
Release : 2023-06-29
Category : Business & Economics
ISBN : 9781350299443

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Cosmetics Marketing by Lindsay Karchin,Delphine Horvath Pdf

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 42,7 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9780749461829

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Branded Beauty by Mark Tungate Pdf

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Author : Wilfried Rähse
Publisher : John Wiley & Sons
Page : 502 pages
File Size : 52,6 Mb
Release : 2020-01-13
Category : Science
ISBN : 9783527343980

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Cosmetic Creams by Wilfried Rähse Pdf

A guide to cosmetic creams that focuses on formulation, production, and safety concerns Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products puts the focus on the structure and formulation of a cosmetic cream, the production process, the effect of each ingredient, as well as safety considerations. Comprehensive in scope, the book contains a basic definition of cosmetics and describes the types of skin creams currently on the market, the major ingredients used, and example compositions. The author, Wilfried Rähse?a noted expert on the topic?offers guidelines for estimating manufacturing costs and includes procedures for an effective safety assessment. The book contains information on various aspects of skin penetration and production and covers issues like materials used and hygienic packaging. In addition, Rähse reviews legal regulations with an emphasis on the European market. He discusses GMP and EHEDG directives. This important book: -Offers a comprehensive resource that explores all aspects of cosmetic cream manufacturing and marketing -Provides valuable guidelines for practitioners in the field -Covers the underlying technologies of cosmetic creams -Includes a review of raw material and manufacturing costs, hygiene and safety, and legal regulations -Written by an author with more than 30 years? experience in the industry Written for cosmetic chemists, chemists in industry, chemical engineers, dermatologists, Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products, offers a unique industrial perspective of the topic that is comprehensive in scope.

Author : Martha Laham
Publisher : Rowman & Littlefield
Page : 301 pages
File Size : 51,7 Mb
Release : 2020-10-10
Category : Business & Economics
ISBN : 9781538138052

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Made Up by Martha Laham Pdf

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Author : Nava Dayan,Lambros Kromidas
Publisher : John Wiley & Sons
Page : 445 pages
File Size : 55,8 Mb
Release : 2011-06-15
Category : Science
ISBN : 9781118056790

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Formulating, Packaging, and Marketing of Natural Cosmetic Products by Nava Dayan,Lambros Kromidas Pdf

Balanced coverage of natural cosmetics, and what it really means to be "green" The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what "green" and "organic" really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care products. Designed to provide industry professionals and natural product development experts with the essential perspective and market information needed to develop truly "green" cosmetics, the book covers timely issues like biodegradable packaging and the potential microbial risks they present, the use of Nuclear Magnetic Resonance (NMR) to identify biomarkers, and chromatographic methods of analyzing natural products. A must-read for industry insiders, Formulating, Packaging, and Marketing of Natural Cosmetic Products provides the reader with basic tools and concepts to develop naturally derived formulas.

Author : Young Won Park,Paul Hong
Publisher : Springer
Page : 0 pages
File Size : 53,8 Mb
Release : 2024-08-06
Category : Business & Economics
ISBN : 9819736730

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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by Young Won Park,Paul Hong Pdf

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.

Author : Roberto M. Álvarez del Blanco
Publisher : Routledge
Page : 211 pages
File Size : 54,8 Mb
Release : 2020-03-12
Category : Business & Economics
ISBN : 9780429657894

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Brand Beauty Unleashed by Roberto M. Álvarez del Blanco Pdf

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Author : Anonim
Publisher : Unknown
Page : 906 pages
File Size : 53,5 Mb
Release : 1983
Category : Cosmetics industry
ISBN : IND:30000098217668

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Product Marketing and Cosmetic & Fragrance Retailing by Anonim Pdf

Includes section: Cosmetic & fragrance retailing, a "magazine-within-a-magazine."

Author : Ehsan Zarei
Publisher : DMA4U
Page : 250 pages
File Size : 53,9 Mb
Release : 2024-06-01
Category : Business & Economics
ISBN : 8210379456XXX

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Salon Marketing Ideas by Ehsan Zarei Pdf

Are you looking for a complete guide to salon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your salon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your salon marketing to the next level.

Author : Helen Ringrow
Publisher : Springer
Page : 118 pages
File Size : 45,8 Mb
Release : 2016-09-28
Category : Language Arts & Disciplines
ISBN : 9781137557988

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The Language of Cosmetics Advertising by Helen Ringrow Pdf

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Author : Euromonitor International,Gale / Cengage Learning
Publisher : Euromonitor International
Page : 700 pages
File Size : 46,6 Mb
Release : 2010-01-14
Category : Business & Economics
ISBN : 1842645048

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World Cosmetics and Toiletries Marketing Directory by Euromonitor International,Gale / Cengage Learning Pdf

The World Cosmetics and Toiletries Marketing Directory is a complete guide to the global cosmetics industry. The book has over 850 company profiles for 54 countries with contact details, leading brands, key employees and company shares. Contact details for trade associations, journals and websites are also included to help with further research. Buy this book for a complete picture of the worldwide cosmetics and toiletries industry.World Cosmetics and Toiletries Marketing Directory includes: - Detailed profiles for the top 25 multinationals operating at a global level - Over 850 cosmetic company profiles in total - Unique company rankings by market share (at a global and country level) - Company market shares and brand shares by country (2004-2008) - Contact details for trade bodies, journals and websites Cosmetics and toiletries sectors researched:Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men’s grooming products; Oral hygiene; Skin care; Sun care Each entry has:Key contact details; Key personnel; Company activity; Corporate summary; Key events; Number of employees; Company ownership; Month of annual report; Company market share and rank; Leading global brands Discover: - The top 10 cosmetics and toiletries companies in Brazil - Elizabeth Arden’s leading brands - The brand shares for Colgate in Lithuania

Author : Anonim
Publisher : Unknown
Page : 101 pages
File Size : 48,8 Mb
Release : 1973
Category : Cosmetics
ISBN : 0877621209

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Marketing Guide & Company Directory for the Cosmetics Industry by Anonim Pdf

Author : D. Sutton
Publisher : Springer
Page : 384 pages
File Size : 44,6 Mb
Release : 2009-09-14
Category : Business & Economics
ISBN : 9780230100435

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Globalizing Ideal Beauty by D. Sutton Pdf

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author : Mara Einstein
Publisher : Univ of California Press
Page : 240 pages
File Size : 53,7 Mb
Release : 2012-04-26
Category : Social Science
ISBN : 9780520951631

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Compassion, Inc. by Mara Einstein Pdf

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.