Crash Course In Marketing For Libraries

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Crash Course in Marketing for Libraries

Susan Webreck Alman
Crash Course in Marketing for Libraries Book PDF

Author : Susan Webreck Alman
Publisher : Unknown
Page : 196 pages
File Size : 45,5 Mb
Release : 2007
Category : Business & Economics
ISBN : IND:30000116781901

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Crash Course in Marketing for Libraries by Susan Webreck Alman Pdf

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

Crash Course in Marketing for Libraries

Susan Webreck Alman,Sara Gillespie Swanson
Crash Course in Marketing for Libraries Book PDF

Author : Susan Webreck Alman,Sara Gillespie Swanson
Publisher : Libraries Unlimited
Page : 0 pages
File Size : 54,5 Mb
Release : 2014
Category : Libraries
ISBN : 9798216067

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Crash Course in Marketing for Libraries by Susan Webreck Alman,Sara Gillespie Swanson Pdf

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Crash Course in Marketing for Libraries

Susan W. Alman,Sara Gillespie Swanson
Crash Course in Marketing for Libraries Book PDF

Author : Susan W. Alman,Sara Gillespie Swanson
Publisher : Bloomsbury Publishing USA
Page : 214 pages
File Size : 55,5 Mb
Release : 2014-12-02
Category : Language Arts & Disciplines
ISBN : 9781610698719

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Crash Course in Marketing for Libraries by Susan W. Alman,Sara Gillespie Swanson Pdf

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Crash Course in Weeding Library Collections

Francisca Goldsmith
Crash Course in Weeding Library Collections Book PDF

Author : Francisca Goldsmith
Publisher : Bloomsbury Publishing USA
Page : 118 pages
File Size : 55,6 Mb
Release : 2015-11-02
Category : Language Arts & Disciplines
ISBN : 9781440836893

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Crash Course in Weeding Library Collections by Francisca Goldsmith Pdf

Weeding is a perennial challenge for librarians. This book will help you rise to the task by offering you basic instructions, including information on new formats and digital collections. Weeding is often difficult—who can easily decide to discard books and other materials that someone may someday want to borrow? But weeding is essential to keeping your collection healthy and relevant. Perfect for all types of libraries and for both paraprofessionals and librarians unfamiliar with modern weeding methods, this practical guide offers clear guidance that can help you cope with the sometimes-paralytic fear and distaste that can accompany a must-do task. Each of the book's chapters treats a specific concern—for example, weeding electronic collections. Practical matters related to collection maintenance through material and online resource weeding are addressed, as are policy and procedure documentation and communication planning and best practices. You'll read about weeding ethics, using vendor-provided weeding tools, and floating collections. The book also shares advice on training volunteers as weeding assistants and on communicating with library stakeholders about collection maintenance. By showing you how to make weeding a normal part of your library's routine, this book will help you provide your community with a healthier, better circulating, and more valuable collection.

Crash Course in Library Services to People with Disabilities

Ann Roberts,Richard J. Smith
Crash Course in Library Services to People with Disabilities Book PDF

Author : Ann Roberts,Richard J. Smith
Publisher : Bloomsbury Publishing USA
Page : 174 pages
File Size : 46,5 Mb
Release : 2010-03-23
Category : Language Arts & Disciplines
ISBN : 9781610690560

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Crash Course in Library Services to People with Disabilities by Ann Roberts,Richard J. Smith Pdf

This book helps libraries identify and implement new ways to serve their physically or mentally disabled patients. Authors Ann Roberts and Dr. Richard Smith work at the state level with persons with disabilities. They find that very few librarians feel comfortable with providing services addressed to the needs of the disabled, yet those who do offer services and programs other libraries can adopt and adapt. Crash Course in Library Services to People with Disabilities will help librarians get up to speed in understanding disabled persons and what they can do to make library premises and holdings more accessible to them. It provides basic information on the different types of mental and physical disabilities a librarian might encounter, then offers a range of exemplary policies, services, and programs for people with disabilities—efforts that are in place and working across the country.

Crash Course in Library Budgeting and Finance

Leslie Edmonds Holt
Crash Course in Library Budgeting and Finance Book PDF

Author : Leslie Edmonds Holt
Publisher : Bloomsbury Publishing USA
Page : 238 pages
File Size : 55,9 Mb
Release : 2016-08-22
Category : Language Arts & Disciplines
ISBN : 9798216067191

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Crash Course in Library Budgeting and Finance by Leslie Edmonds Holt Pdf

Concise, informative, and well-indexed, this book helps readers get the "big picture" as well as the considerable number of details involved in managing the finances for a library. For all libraries, money is critical to decision-making about technology, staffing, and collections. As a result, informed budgeting is critically important for any library to succeed. This book explains library finance in a practical, engaging way, using examples of real situations in different types of libraries to teach key points. Written by authors with years of experience in budgeting and financial planning within a variety of library settings and in teaching library management or fundraising at the university level, Crash Course in Library Budgeting and Finance makes it painless to learn how to properly manage money in any library environment. The book addresses the entire process of financial planning, from a general, conceptual overview of library budgeting to the details of generating and spending income, and describes best practices for implementing financial controls. Subjects covered include building construction and capital projects, fund raising, capital campaigns, moving to fee-based services, extending and developing earned income, financial best practices, and assessment and evaluation. The authors also make recommendations regarding when and how to share relevant financial information throughout the organization and with constituents throughout the book.

Crash Course in Time Management for Library Staff

Brenda Hough
Crash Course in Time Management for Library Staff Book PDF

Author : Brenda Hough
Publisher : Bloomsbury Publishing USA
Page : 110 pages
File Size : 49,5 Mb
Release : 2018-02-05
Category : Language Arts & Disciplines
ISBN : 9781440850684

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Crash Course in Time Management for Library Staff by Brenda Hough Pdf

This book offers time management tools, tips, and techniques for busy librarians, so they can better serve their communities and feel greater satisfaction with work and life. Being short on resources is now "the new normal" for libraries—and having too little money and too few staff members always brings library staff to the same predicament: not enough time. While it is not possible to create more time, by making use of the right time management tools and techniques, it IS possible to make huge improvements in your productivity—and as side benefits, a decrease in job stress and frustration and a greater sense of work satisfaction. This book shows how to apply powerful time management strategies so you can get more done, deliver the best service possible to your patrons, and enjoy being in an environment that fosters greater creativity and workplace satisfaction. Topics include time tracking, task management, identifying goals and priorities, beating the obstacles of procrastination and perfectionism as well as distractions and interruptions, and staying on top of time management when collaborating. Quotes and stories from individuals who work in libraries illustrate key points and concepts throughout the book. The final chapter explains how to set a personal plan for time management—using the awareness of your own patterns, obstacles, and goals, and the experience you have gained with various time management techniques and tools—to create your own unique time management strategy and make time management an ongoing, long-term priority.

Crash Course in Library Supervision

Shelley Elizabeth Mosley,Dennis C. Tucker
Crash Course in Library Supervision Book PDF

Author : Shelley Elizabeth Mosley,Dennis C. Tucker
Publisher : Bloomsbury Publishing USA
Page : 151 pages
File Size : 55,9 Mb
Release : 2007-11-30
Category : Language Arts & Disciplines
ISBN : 9780313097003

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Crash Course in Library Supervision by Shelley Elizabeth Mosley,Dennis C. Tucker Pdf

Taking a management position in a new library or being promoted to a higher position in your library means a new approach to interpersonal relations. How to make this transition can be a challenge. This book provides the information you need to learn so you can become an effective leader and to recognize and circumvent the legal pitfalls that you may find in your path. Written in reader-friendly language, two seasoned veterans share their experiences and the experiences of others in this introduction to managing people. Managing a small library requires skills in working with personnel, the library board, patrons, and the key people in the community. Understanding these requirements will help the person with no formal education to be a more effective administrator in this setting.

Crash Course in Library Gift Programs

Ann Roberts
Crash Course in Library Gift Programs Book PDF

Author : Ann Roberts
Publisher : Bloomsbury Publishing USA
Page : 155 pages
File Size : 47,6 Mb
Release : 2007-10-30
Category : Language Arts & Disciplines
ISBN : 9780313094521

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Crash Course in Library Gift Programs by Ann Roberts Pdf

What do you do when you are offered any number of gifts including but not limited to artifacts, letters, historical documents, collections of pictures, postcards, arrowheads? This book helps you reject such offers (keeping the prospective donor happy) or add and maintain these in your collection so that they are useful and used. Since archival materials are not considered as the usual circulation materials, how and when to loan them is another question answered. You may also be able to get volunteers to help you at every step along the way when you are acquiring and restoring gifts. Many librarians are recipients of a variety of gifts from members of the community. How to accept or reject these donations is a continuing problem for persons who work in public libraries and will be even more of a question when the librarian has little formal training in archival or preservation work.

Library and Information Science

Michael F. Bemis
Library and Information Science Book PDF

Author : Michael F. Bemis
Publisher : American Library Association
Page : 304 pages
File Size : 42,7 Mb
Release : 2014
Category : Language Arts & Disciplines
ISBN : 9780838911853

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Library and Information Science by Michael F. Bemis Pdf

This unique annotated bibliography is a complete, up-to-date guide to sources of information on library science, covering recent books, monographs, periodicals and websites, and selected works of historical importance. In addition to compiling an invaluable list of sources, Bemis digs deeper, examining the strengths and weaknesses of key works. A boon to researchers and practitioners alike, this bibliography Includes coverage of subjects as diverse and vital as the history of librarianship, its development as a profession, the ethics of information science, cataloging, reference work, and library architecture Encompasses encyclopedias, dictionaries, directories, photographic surveys, statistical publications, and numerous electronic sources, all categorized by subject Offers appendixes detailing leading professional organizations and publishers of library and information science literature This comprehensive bibliography of English-language resources on librarianship, the only one of its kind, will prove invaluable to scholars, students, and anyone working in the field.

Crash Course in Genealogy

David R. Dowell Ph.D.
Crash Course in Genealogy Book PDF

Author : David R. Dowell Ph.D.
Publisher : Bloomsbury Publishing USA
Page : 230 pages
File Size : 42,6 Mb
Release : 2011-06-02
Category : Language Arts & Disciplines
ISBN : 9781598849400

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Crash Course in Genealogy by David R. Dowell Ph.D. Pdf

A basic, how-to book written primarily to prepare librarians to assist genealogy researchers, this guide can also be used by those who wish to discover and document their family histories. There has been an explosion of interest in genealogy recently, with popular series running on PBS (Faces of America), NBC (Who Do You Think You Are?) and BYU-TV (The Generations Project). Even Lisa Simpson did a genealogy project for school. Part of the popular Crash Course series, Crash Course in Genealogy will help librarians feel more comfortable as they work with the increasing number of patrons looking for assistance in researching their family trees. Beginning with library genealogical services policies, the guide moves on to cover genealogical research principles and most-used sources. It also illustrates how one can perform a search backward in time through American family history. The book includes information on researching people of color, taking research to another country, and adding DNA information to genealogical research. Examples from the author's decades-long experience as a genealogist enrich the text, while illustrations of census records and the like help readers understand the research process.

Crash Course in Contemporary Reference

Francisca Goldsmith
Crash Course in Contemporary Reference Book PDF

Author : Francisca Goldsmith
Publisher : Bloomsbury Publishing USA
Page : 259 pages
File Size : 50,7 Mb
Release : 2016-10-31
Category : Language Arts & Disciplines
ISBN : 9798216067122

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Crash Course in Contemporary Reference by Francisca Goldsmith Pdf

A fresh, detailed, and thoughtful examination of reference services in the context of evolving community information needs and habits, a changing technological landscape, and new search strategies. Professional practices in the field of library reference services have changed dramatically in the past decade in response to shrinking print reference collections and evolving technology, search strategies, and user needs and interests. This new guide explains all the basics of reference services, covering resource types and awareness of their appropriate uses, collection development and maintenance techniques that support reference service work, the latest online searching techniques, and best practices for service interactions through various platforms, including email, chat, text, phone, and face to face. Additionally, it addresses reference service ethics; communication and conducting reference interviews; important policies related to reference service development, provision, and maintenance; alternative reference service delivery points now in use; and professional service provider networking. Both experienced reference librarians and those new to reference service will benefit from in-depth coverage of recent changes in online reference resources and print-based resources, guidelines for authoritative evaluation of web-based resources, explanations of online catalog searching skills, and tips for reference web page construction. The book also contains an expanded section on making digitized collections accessible and relevant; information on the growing need of members of the general population for help with various federal government access programs ranging from Veterans Affairs and Social Security to health care access, income tax regulation fulfillment, and immigrant documentation; and explanations of copyright in the digital sphere of resource use and transfer.

Crash Course in Serving Spanish-Speakers

Salvador Avila
Crash Course in Serving Spanish Speakers Book PDF

Author : Salvador Avila
Publisher : Bloomsbury Publishing USA
Page : 134 pages
File Size : 50,9 Mb
Release : 2008-10-30
Category : Language Arts & Disciplines
ISBN : 9781598847963

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Crash Course in Serving Spanish-Speakers by Salvador Avila Pdf

This introduction will help plan for attracting this rapidly growing Spanish-speaking population into the library and library services, a major challenge to librarians in small public libraries who have no Spanish-speaking staff. Providing services to Spanish speakers is both an honor and a challenge. Before public institutions venture into reaching out to the Spanish-speaking community, they need to become familiar with their cultural competency so that their decisions and initiatives are not at risk.

Crash Course in eBooks

Michele McGraw,Gail Mueller Schultz
Crash Course in eBooks Book PDF

Author : Michele McGraw,Gail Mueller Schultz
Publisher : Bloomsbury Publishing USA
Page : 145 pages
File Size : 52,6 Mb
Release : 2016-10-11
Category : Language Arts & Disciplines
ISBN : 9781610698634

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Crash Course in eBooks by Michele McGraw,Gail Mueller Schultz Pdf

Everything you need to know about eBooks is explained in this holistic guide to a new world of reading—from selection and curation of an eBook collection to training and support for staff and patrons. EBooks are a must for today's libraries, making this introduction indispensable for those who have yet to delve into the ever-expanding universe of downloadable material. This "crash course" is an easy-to-use, hands-on approach that will simplify the decision and implementation processes. It introduces you to eBooks and eReading and covers the many issues surrounding eBooks in circulating libraries including technology, acquisition, and training. You'll learn how to launch a program, what to buy, how to let your public know you've added eBooks to your collection, and how to circulate the materials. The guide will also help you with decisions like vendor selection, how many eBooks to purchase, which delivery platforms to employ, how best to offer access, and licensing agreements. Chapters can be consulted as stand-alone overviews of key areas, or the book can be used as a source of holistic instruction. While it will be especially useful to small or rural circulating libraries, including public libraries, school libraries, and specialty libraries that may have a small staff responsible for all aspects of library service, tips on things like promoting an eBook collection are pertinent to enhancing any collection.

Crash Course in Disaster Preparedness

Carmen Cowick
Crash Course in Disaster Preparedness Book PDF

Author : Carmen Cowick
Publisher : Bloomsbury Publishing USA
Page : 154 pages
File Size : 48,7 Mb
Release : 2018-10-04
Category : Language Arts & Disciplines
ISBN : 9781440860522

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Crash Course in Disaster Preparedness by Carmen Cowick Pdf

Every library needs to have a disaster management plan in place before disaster strikes. This short but thorough manual makes preparing for disaster less intimidating. All library staff, from library volunteers to library directors and branch managers, have a role to play in preparing for and recovering from disaster. Written by an expert in preservation services, Crash Course in Disaster Preparedness contains all of the information library professionals need to prepare for an emergency, should one arise. Carmen Cowick identifies common terminology; teaches readers how to conduct risk assessment, how to write a disaster plan, and how to design emergency procedures; and introduces readers to the basic principles of salvaging. Throughout, Cowick shows readers how to prioritize library collections during a fire, flood, power outage, and other natural and human-caused disasters so as to maximize preservation of library materials.