Create Brand Attraction

Author : Michael Kotick
Publisher : Archway Publishing
Page : 190 pages
File Size : 40,7 Mb
Release : 2017-05-15
Category : Business & Economics
ISBN : 9781480841284

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Create Brand Attraction by Michael Kotick Pdf

LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

Author : I-B Publishing
Publisher : Identity Branding Inc
Page : 208 pages
File Size : 42,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780967866130

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Identity Branding Revisited by I-B Publishing Pdf

Author : Sammy Blindell
Publisher : Unknown
Page : 188 pages
File Size : 55,6 Mb
Release : 2020-05-13
Category : Business & Economics
ISBN : 1912774569

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The Law Of Brand Attraction by Sammy Blindell Pdf

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 45,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author : D. Jason Slone,James A. Van Slyke
Publisher : Bloomsbury Publishing
Page : 272 pages
File Size : 41,8 Mb
Release : 2015-02-26
Category : Religion
ISBN : 9781472531728

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The Attraction of Religion by D. Jason Slone,James A. Van Slyke Pdf

Religion is an evolutionary puzzle. It involves beliefs in counterfactual worlds and engagement in costly rituals. Yet religion is widespread across all human cultures and eras. This begs the question, why are so many people attracted to religion? In The Attraction of Religion, essays by leading scholars in evolutionary psychology, anthropology, and religious studies demonstrate how religion may be related to evolutionary adaptations because religious commitments involve fitness-enhancing behaviours that promote reproduction, kinship, and social solidarity. Could it be that religion is wide-spread, at least in the modern world, because it helps to facilitate cooperative breeding? International contributors explore the philosophical and theoretical arguments for and against the use of costly signalling, sexual selection, and related theories to explain religion, and empirical findings that support or disconfirm such claims. The first book-length treatment that focuses specifically on costly signalling, sexual selection, and related evolutionary theories to explain religion, The Attraction of Religion will be an important contribution to the field and will be of interest to researchers in the fields of evolutionary psychology, religion and science, the psychology of religion, and anthropology of religion.

Author : Chris Radford
Publisher : Practical Inspiration Publishing
Page : 256 pages
File Size : 47,6 Mb
Release : 2019-11-01
Category : Business & Economics
ISBN : 9781788601016

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Attractive Thinking by Chris Radford Pdf

Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.

Author : Arden Leigh
Publisher : Sourcebooks, Inc.
Page : 303 pages
File Size : 51,6 Mb
Release : 2011-12-01
Category : Family & Relationships
ISBN : 9781402266539

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The New Rules of Attraction by Arden Leigh Pdf

GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.

Author : Leslie de Chernatony
Publisher : Routledge
Page : 496 pages
File Size : 41,7 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9781136445187

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Creating Powerful Brands by Leslie de Chernatony Pdf

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Author : Mark Deo
Publisher : Morgan James Publishing
Page : 239 pages
File Size : 40,9 Mb
Release : 2009-06-01
Category : Business & Economics
ISBN : 9781600375644

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Rules of Attraction by Mark Deo Pdf

Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.

Author : Oliver Niebuhr,Francesca D’Errico,Ellen Anke Schmid,Alexander Michael Brem,Anna Esposito
Publisher : Frontiers Media SA
Page : 459 pages
File Size : 46,5 Mb
Release : 2023-06-30
Category : Science
ISBN : 9782832527610

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Effective and attractive communication signals in social, cultural, and business contexts by Oliver Niebuhr,Francesca D’Errico,Ellen Anke Schmid,Alexander Michael Brem,Anna Esposito Pdf

Author : Ranjot Singh Chahal
Publisher : Rana Books Uk
Page : 51 pages
File Size : 43,6 Mb
Release : 2023-06-03
Category : Body, Mind & Spirit
ISBN : 8210379456XXX

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Attractive by Nature by Ranjot Singh Chahal Pdf

In "Attractive by Nature," author Ranjot Chahal presents a transformative guide to unlocking your natural allure and maximizing your attractiveness. Drawing upon the principles of grooming, style, and fitness, this book offers valuable insights and practical tips to help you enhance your inner and outer beauty. Ranjot Chahal, a renowned expert in personal development and image consulting, shares a holistic approach to attractiveness that goes beyond superficial beauty. With his expertise and deep understanding of human psychology, he guides you on a journey of self-discovery and self-improvement, empowering you to radiate confidence and magnetism effortlessly. Within the pages of this book, you'll explore the power of grooming techniques that enhance your physical appearance, discover the art of personal style that reflects your unique personality, and uncover the secrets of maintaining a healthy and fit lifestyle. Chahal's wisdom extends to nurturing inner qualities, such as self-confidence, positive mindset, and emotional intelligence, which play a pivotal role in attracting others. "Attractive by Nature" is not just a book about appearances; it's a comprehensive guide that equips you with effective communication skills, networking strategies, and relationship-building techniques. Chahal's practical advice on body language, charisma, and effective verbal communication empowers you to make a lasting impression and connect with others on a deeper level. Whether you're seeking to improve your professional success, enhance your personal relationships, or simply boost your overall confidence, "Attractive by Nature" offers invaluable guidance to help you become the best version of yourself. Join Ranjot Chahal on this transformative journey and unlock the secrets to embracing your innate attractiveness.

Author : Paolo Popoli
Publisher : BoD – Books on Demand
Page : 212 pages
File Size : 49,6 Mb
Release : 2017-11-08
Category : Business & Economics
ISBN : 9789535135975

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Brand Management by Paolo Popoli Pdf

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Author : Urmi Nanda Biswas,Karin Allard,Anders Pousette,Annika Härenstam
Publisher : Springer
Page : 308 pages
File Size : 51,5 Mb
Release : 2017-11-27
Category : Psychology
ISBN : 9789811061332

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Understanding Attractive Work in a Globalized World by Urmi Nanda Biswas,Karin Allard,Anders Pousette,Annika Härenstam Pdf

This book discusses organizational values and their implications for perceived attractiveness and effectiveness of the workplace through cross-cultural research in India and Sweden. The authors provide information on how organizational values are conceptualized, presented and perceived by manager-level employees through cases from manufacturing, information technology (IT), healthcare, and education sectors in a developing and fast-growing economy like India versus a developed and stabilized economy like Sweden. Comparative results from these two very different countries provide knowledge that can be applied to make the workplace attractive in the context of globalized business processes. The authors present corporate social responsibility (CSR) and equal opportunities for men and women in the organization (EO) as important values in making the workplace attractive, where attractiveness is conceived in terms of organizational commitment and employees’ intention to leave. The two selected values are particularly important as India is the first country in the world to come up with a mandatory CSR law, whereas Sweden has a long history of CSR and EO. The book demonstrates how work organizations in both countries are promoting these values to meet the challenges of attraction and retention of employees. The findings in this book are based on data gathered from various sources and sample groups in India and Sweden. The book generates insight and valuable information for researchers of organizational psychology, human resource management, cross-cultural management, as well as for work managers and HR professionals.

Author : David A. LaBonte
Publisher : John Wiley & Sons
Page : 228 pages
File Size : 49,8 Mb
Release : 2009-04-03
Category : Business & Economics
ISBN : 9780470527726

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Shiny Objects Marketing by David A. LaBonte Pdf

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 43,8 Mb
Release : 2013-08-28
Category : Business & Economics
ISBN : 9781442561250

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International Marketing: An Asia-Pacific Perspective by Richard Fletcher,Heather Crawford Pdf

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.