Creating Customer Evangelists

Author : Jackie Huba,Ben McConnell
Publisher : Lewis Lane Press
Page : 0 pages
File Size : 51,9 Mb
Release : 2012-08
Category : Business & Economics
ISBN : 0988195402

Get Book

Creating Customer Evangelists by Jackie Huba,Ben McConnell Pdf

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Author : Ben McConnell
Publisher : Unknown
Page : 230 pages
File Size : 49,5 Mb
Release : 2007
Category : Customer loyalty
ISBN : OCLC:1288385789

Get Book

Creating Customer Evangelists by Ben McConnell Pdf

Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.

Author : Ben Mcconnell,Jackie Huba
Publisher : Kaplan Publishing
Page : 224 pages
File Size : 52,9 Mb
Release : 2002-11-12
Category : Business & Economics
ISBN : 0793155614

Get Book

Creating Customer Evangelists by Ben Mcconnell,Jackie Huba Pdf

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Author : Shep Hyken
Publisher : Sound Wisdom
Page : 184 pages
File Size : 50,5 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781640951549

Get Book

The Cult of the Customer by Shep Hyken Pdf

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Author : Alex L. Goldfayn
Publisher : BenBella Books
Page : 290 pages
File Size : 43,6 Mb
Release : 2012-01-03
Category : Business & Economics
ISBN : 9781936661091

Get Book

Evangelist Marketing by Alex L. Goldfayn Pdf

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

Author : Anonim
Publisher : Unknown
Page : 214 pages
File Size : 50,5 Mb
Release : 2002
Category : Customer relations
ISBN : 1597341010

Get Book

Creating Customer Evangelists by Anonim Pdf

"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists.

Author : Jackie Huba,Ben McConnell
Publisher : Lewis Lane Press
Page : 236 pages
File Size : 47,9 Mb
Release : 2012-10
Category : Electronic
ISBN : 0988195410

Get Book

Citizen Marketers by Jackie Huba,Ben McConnell Pdf

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Author : Nicolaj Siggelkow,Christian Terwiesch
Publisher : Harvard Business Press
Page : 157 pages
File Size : 55,7 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9781633697010

Get Book

Connected Strategy by Nicolaj Siggelkow,Christian Terwiesch Pdf

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Author : Vittoria Zompanti
Publisher : Morlacchi Editore
Page : 143 pages
File Size : 44,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 9788860742650

Get Book

Economic Matters by Vittoria Zompanti Pdf

Author : Greg Stielstra
Publisher : Harper Collins
Page : 258 pages
File Size : 51,9 Mb
Release : 2008-01-29
Category : Business & Economics
ISBN : 9780060776718

Get Book

PyroMarketing by Greg Stielstra Pdf

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.

Author : Jackie Huba
Publisher : Portfolio
Page : 226 pages
File Size : 54,8 Mb
Release : 2013
Category : Biography & Autobiography
ISBN : 9781591846505

Get Book

Monster Loyalty by Jackie Huba Pdf

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Author : Shep Hyken
Publisher : Greenleaf Book Group
Page : 216 pages
File Size : 50,6 Mb
Release : 2011
Category : Communication in organizations
ISBN : 9781608321063

Get Book

The Amazement Revolution by Shep Hyken Pdf

What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.

Author : Darryl S. Doane,Rose Sloat,Rose D. Sloat
Publisher : Human Resource Development
Page : 109 pages
File Size : 44,8 Mb
Release : 2008
Category : Customer relations
ISBN : 9781599961637

Get Book

The Constant Customer by Darryl S. Doane,Rose Sloat,Rose D. Sloat Pdf

These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may not have given a second thought to only a year ago. How can you ensure your company survives and thrives? The Constant Customer has the answer. It lays out the necessary guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you. It also offers actions to be taken immediately including always taking care of your customer, getting to know your customers business as well as you know your own, establishing trust, willingly educating your customers on your business, surprising your customers daily with your service and dealing with service problems and issues immediately. Obtaining the constant customer is not a spectator sport it involves a total immersion and complete involvement. The Constant Customer will instill in you a devotion to these ideas and to creating an environment in which they can flourish.

Author : Luis Palau,Timothy L. Robnett
Publisher : Gospel Light Publications
Page : 227 pages
File Size : 43,6 Mb
Release : 2006-10-06
Category : Religion
ISBN : 9780830766482

Get Book

Telling the Story by Luis Palau,Timothy L. Robnett Pdf

From itinerant preachers to international missionaries, untold numbers of people have heard the call to evangelism, but struggle to hear anything further to help them move forward. Telling the Story answers those who wonder “Have I been called to be an evangelist?” and “Where do I begin?” Written by veteran evangelist Luis Palau and Dr. Timothy L. Robnett, this book will provide those called to serve God in evangelism with a step-by-step handbook for establishing, building and maintaining an effective evangelistic ministry. This invaluable resource includes: • Finding the right ministry position • Building a ministry team • Utilizing mulitmedia resources • Maintaining the balance between personal and professional life

Author : Ron Kaufman
Publisher : Unknown
Page : 0 pages
File Size : 44,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 0984762507

Get Book

Uplifting Service by Ron Kaufman Pdf

Kaufman takes you on a journey into the new world of service. Learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.