Author : Tom Pendergast
Publisher : University of Missouri Press
Page : 301 pages
File Size : 47,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780826262240
Creating the Modern Man by Tom Pendergast Pdf
Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR