Crowdsourcing For Dummies

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Crowdsourcing For Dummies

Author : David Alan Grier
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 44,8 Mb
Release : 2013-03-27
Category : Business & Economics
ISBN : 9781119943853

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Crowdsourcing For Dummies by David Alan Grier Pdf

Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Starting a Home Business for Dummies

Author : Rachel Bridge,Paul Edwards,Sarah A. Edwards,Peter Economy
Publisher : John Wiley & Sons
Page : 343 pages
File Size : 41,9 Mb
Release : 2013-11-08
Category : Home-based businesses
ISBN : 9781118737576

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Starting a Home Business for Dummies by Rachel Bridge,Paul Edwards,Sarah A. Edwards,Peter Economy Pdf

How would you like to work for yourself in your own home? Sounds good right? The commute would be a breeze. Starting a small business from home can mean minimum fuss and minimum start-up costs - so it's no wonder that around 60% of new businesses are started from home. Whether you're looking to go freelance, start a home-business full-time or a new venture on the side of your existing job, you need 'Starting a Home Business For Dummies'.

Business Models For Dummies

Author : Jim Muehlhausen
Publisher : John Wiley & Sons
Page : 390 pages
File Size : 53,6 Mb
Release : 2013-05-20
Category : Business & Economics
ISBN : 9781118612750

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Business Models For Dummies by Jim Muehlhausen Pdf

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

Online Community Management For Dummies

Author : Deborah Ng
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 43,6 Mb
Release : 2011-11-29
Category : Computers
ISBN : 9781118099179

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Online Community Management For Dummies by Deborah Ng Pdf

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Addresses the role of the community manager, the core community management tasks, and how to create an online community. Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism. Offers advice for establishing policies and transparency and encouraging community interaction.

Business Innovation For Dummies

Author : Alexander Hiam
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 40,9 Mb
Release : 2010-04-30
Category : Business & Economics
ISBN : 9780470649138

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Business Innovation For Dummies by Alexander Hiam Pdf

Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. Advice on how to apply creativity to the workplace Ideas for spicing up presentations Shows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

Starting an iPhone Application Business For Dummies

Author : Aaron Nicholson,Joel Elad,Damien Stolarz
Publisher : John Wiley & Sons
Page : 408 pages
File Size : 44,6 Mb
Release : 2009-09-29
Category : Computers
ISBN : 9780470584064

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Starting an iPhone Application Business For Dummies by Aaron Nicholson,Joel Elad,Damien Stolarz Pdf

How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experience Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Facebook All-in-One For Dummies

Author : Melanie Nelson,Daniel Herndon
Publisher : John Wiley & Sons
Page : 603 pages
File Size : 51,7 Mb
Release : 2012-06-12
Category : Computers
ISBN : 9781118227831

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Facebook All-in-One For Dummies by Melanie Nelson,Daniel Herndon Pdf

The most comprehensive guide to using Facebook Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need. Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games Covers areas of Facebook you may not know about Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone Puts practical and essential information in the hands of users, marketers, and developers—whether new or current Get the most out of Facebook and avoid hassles with this helpful, practical guide.

Big Data For Small Business For Dummies

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,6 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781119027034

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Big Data For Small Business For Dummies by Bernard Marr Pdf

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Facebook All-in-One For Dummies

Author : Jamie Crager,Scott Ayres,Melanie Nelson,Daniel Herndon,Jesse Stay
Publisher : John Wiley & Sons
Page : 531 pages
File Size : 53,6 Mb
Release : 2014-04-07
Category : Computers
ISBN : 9781118791875

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Facebook All-in-One For Dummies by Jamie Crager,Scott Ayres,Melanie Nelson,Daniel Herndon,Jesse Stay Pdf

Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and page managers, a redesigned news feed, and enhancements to the timeline. Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps

Open Innovation in Small Business

Author : Ahmad Rafiki,Léo-Paul Dana,Muhammad Dharma Tuah Putra Nasution
Publisher : Springer Nature
Page : 292 pages
File Size : 53,6 Mb
Release : 2023-10-27
Category : Science
ISBN : 9789819951420

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Open Innovation in Small Business by Ahmad Rafiki,Léo-Paul Dana,Muhammad Dharma Tuah Putra Nasution Pdf

The book emphasizes the open innovation which mainly consists of innovation inside-out and outside-in needed by the small and medium-sized enterprises (SME). This open innovation relates to the performance and survival of SMEs in a global competition. The SMEs must learn, have, and do innovative initiatives and actions. This book elaborates all related concepts and innovative practices toward better performances, which includes the impacts of globalization and dynamic markets with a special focus on sustainability. Every country has different perspectives considering open innovation as a solution to the businesses. Thus, readers can see the best practices to be adopted or adapted in their business environment. The book includes the solution for the SMEs in terms of creating values. Open innovation is known as a window for creating values. Open innovation can be seen by SMEs as a possible way to adapt and thrive in an increasingly competitive and volatile environment, including to overcome their limitations. By implementing open innovation, SMEs will compensate for their lack of internal resources and competencies through external resources to develop new technologies and take advantage of market opportunities. This book is dedicated to the entrepreneurs, businessmen, practitioners, policymakers, academician, and students in developing strategies and having future plan related to innovation which is crucial for creating values in business operations. A benchmarking through innovation is important to improve among businesses to achieve effectiveness and efficiency.

CrowdRising

Author : Lorinda R. Rowledge
Publisher : Routledge
Page : 244 pages
File Size : 42,7 Mb
Release : 2019-07-05
Category : Business & Economics
ISBN : 9781000008647

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CrowdRising by Lorinda R. Rowledge Pdf

Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future. With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.

Home-Based Business For Dummies

Author : Paul Edwards,Sarah Edwards,Peter Economy
Publisher : John Wiley & Sons
Page : 387 pages
File Size : 46,8 Mb
Release : 2010-01-07
Category : Business & Economics
ISBN : 9780470538050

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Home-Based Business For Dummies by Paul Edwards,Sarah Edwards,Peter Economy Pdf

Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process. You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy. Complete coverage of legal and financial aspects of a home-based business Effective advertising and promotional strategies that won't break the bank Tips and information you need to make your business profitable Advice on outfitting and running a home office Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.

ECIE2015-10th European Conference on Innovation and Entrepreneurship

Author : Renata Paola Dameri, Roberto Garelli and Marina Resta
Publisher : Academic Conferences and publishing limited
Page : 868 pages
File Size : 44,9 Mb
Release : 2015-08-24
Category : Business & Economics
ISBN : 9781910810491

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ECIE2015-10th European Conference on Innovation and Entrepreneurship by Renata Paola Dameri, Roberto Garelli and Marina Resta Pdf

These proceedings represent the work of contributors to the 10th European Conference on Innovation and Entrepreneurship (ECIE 2015), hosted this year by The University of Genoa, Italy on the 17-18 September 2015. The Conference Chair is Prof Luca Beltrametti and the Programme Co-chairs are Prof Renata Paola Dameri, Prof. Roberto Garelli and Prof. Marina Resta, all from the University of Genoa. ECIE continues to develop and evolve. Now in its 10th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and growing area of research. The opening keynote presentation is given by Marco Doria – Mayor of Genoa on the topic of Innovation and entrepreneurship in Genoa: past, present and future. A second keynote will be given by Flavia Marzano from the National board for innovation and Italian digital agenda on the topic of Innovation: New visions not just new technologies. The second day Keynote will be given by Roberto Santoro, President of the European Society of Concurrent Engineering Network (ESoCE Net) on the topic of People Olympics for healthy and active living: A people driven social innovation platform. In addition to the main themes of the conference there are a number of specialist mini tracks on topics including Innovation and strategy, Entrepreneurship education in action, The theory and practice of collaboration in entrepreneurship and Challenges for entrepreneurship and innovation n the 21st Century. With an initial submission of 275 abstracts, after the double blind, peer review process there are 88 Academic research papers, 6 PhD research papers, 1 Masters Research paper, 4 work-in-progress papers and 1 Non-academic paper published in these Conference Proceedings. These papers represent research from Australia, Brazil, Bulgaria, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, , France, Germany, Ghana, Greece, Hungary, India, Iran, Ireland, Israel, Italy, Japan, Kazakhstan, , Kuwait, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Romania, Romania, Russia, Russian Federation, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Thailand, UK and USA

Small Business Marketing Strategies All-In-One For Dummies

Author : Consumer Dummies
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 55,7 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781119236931

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Small Business Marketing Strategies All-In-One For Dummies by Consumer Dummies Pdf

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results

The Oxford Handbook of Thucydides

Author : Ryan Balot,Sarah Forsdyke,Edith Foster
Publisher : Oxford University Press
Page : 896 pages
File Size : 42,7 Mb
Release : 2017-02-10
Category : History
ISBN : 9780199340392

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The Oxford Handbook of Thucydides by Ryan Balot,Sarah Forsdyke,Edith Foster Pdf

The Oxford Handbook of Thucydides contains newly commissioned essays on Thucydides as an historian, thinker, and writer. It also features chapters on Thucydides' intellectual context and ancient reception. The creative juxtaposition of historical, literary, philosophical, and reception studies allows for a better grasp of Thucydides' complex project and its intellectual context, while at the same time providing a comprehensive introduction to the author's ideas. The volume is organized into four sections of papers: History, Historiography, Political Theory, and Context and Reception. It therefore bridges traditionally divided disciplines. The authors engaged to write the forty chapters for this volume include both well-known scholars and less well-known innovators, who bring fresh ideas and new points of view. Articles avoid technical jargon and long footnotes, and are written in an accessible style. Finally, the volume includes a thorough introduction prefacing each paper, as well as several maps and an up-to-date bibliography that will enable further study. The Oxford Handbook of Thucydides offers a comprehensive introduction to a thinker and writer whose simultaneous depth and innovativeness have been the focus of intense literary and philosophical study since ancient times.