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Cultural Icons by Keyan G Tomaselli,David Scott Pdf
The Eiffel Tower—this symbol of industrial development and the French Republic is now associated with a romantic vacation in Paris. Nelson Mandela—the hero of the struggle against apartheid was featured in a British Airways magazine article called “The Power of Brand Mandela.” This book explores these and other contemporary cultural icons that, over time, have been endowed with a complex and powerful layering of meanings. The authors analyze the way in which such icons, whether objects or persons, living or mythical, are constructed and disseminated. They also critically investigate the implications, in semiotic and cultural terms, of the accretion of meaning and popular recognition attached to them, their moral and aesthetic ambiguity, and their enduring appeal to a fascinated public. This slim and provocative volume is ideal for courses in and related to cultural studies.
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Egyptian Cultural Icons in Midrash by Rivka Ulmer Pdf
Rabbinic midrash of late antiquity and the early medieval period visualized Egypt and presented Egyptian religious concepts and icons. Midrash is analyzed in a cross-cultural perspective utilizing insights from the discipline of Egyptology. Topics: the Greco-Roman Nile god, Isis, Serapis and other gods, festivals, mummy portraits, funeral customs, the Egyptian language, Pharaohs, Cleopatra, Alexandria, the divine eye. The hermeneutical role of Egyptian cultural icons in midrash is explored.
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
The Construction and Dynamics of Cultural Icons by Erica van Boven,Prof Dr Erica Boven,Marieke Winkler Pdf
" Topical theme: the volume connects the study of cultural icons to pressing questions on the role of icons and the iconic in present day society. " Innovative and compelling comparative approach that offers a new synthesis of the study of cultural icons so far by focusing both on the construction processes and the dynamics of cultural icons. " The volume brings together scholars from art history, film studies, literature and cultural history in a joint reflection on the study of cultural icons and their role in shaping cultural memory.
Cultural Icons and Cultural Leadership by Peter Iver Kaufman,Kristin M.S. Bezio Pdf
Contributions to this book probe the contexts–both social and spiritual–from which select iconic figures emerge and discover how to present themselves as innovators and cultural leaders as well as draw material into forms that subsequent generations consider innovative or emblematic. The overall import of the book is to locate producers of culture such as authors, poets, singers, and artists as leaders both in their respective genres and of culture and society more broadly through the influence exerted by their works.
Icons of Life tells the engrossing and provocative story of an early twentieth-century undertaking, the Carnegie Institution of Washington's project to collect thousands of embryos for scientific study. Lynn M. Morgan blends social analysis, sleuthing, and humor to trace the history of specimen collecting. In the process, she illuminates how a hundred-year-old scientific endeavor continues to be felt in today's fraught arena of maternal and fetal politics. Until the embryo collecting project-which she follows from the Johns Hopkins anatomy department, through Baltimore foundling homes, and all the way to China-most people had no idea what human embryos looked like. But by the 1950s, modern citizens saw in embryos an image of "ourselves unborn," and embryology had developed a biologically based story about how we came to be. Morgan explains how dead specimens paradoxically became icons of life, how embryos were generated as social artifacts separate from pregnant women, and how a fetus thwarted Gertrude Stein's medical career. By resurrecting a nearly forgotten scientific project, Morgan sheds light on the roots of a modern origin story and raises the still controversial issue of how we decide what embryos mean.
Popular Culture Icons in Contemporary American Drama by Konstantinos Blatanis Pdf
The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against seriality, at a moment when simulacra, clones, and emulations of selves and texts become firmly established as the norm. The accommodation of pop icons on stage and the results this framing yields constitute this work's primary interests and aims."--Jacket.
Icons of American Popular Culture by Robert C. Cottrell Pdf
Traces the evolution of American popular culture over the past two centuries. In a lengthy chronology of landmark events, and ten chapters, each revolving around the lives of two individuals who are in some way emblematic of their times, this provides a window on the social, economic, and political history of US democracy from the antebellum period to the present.
Icons of Beauty [2 volumes] by Lindsay J. Bosch,Debra N. Mancoff Pdf
What gives beauty such fascinating power? Why is beauty so easy to recognize but so hard to define? Across cultures and continents and over the centuries the standards of beauty have changed but the desire to portray beauty, to praise beauty, and to possess beauty has never diminished. Icons of Beauty offers an enthralling overview of the most revered icons of female beauty in world art from pre-history to the present. From images of Eve to Cindy Sherman's self-portraits, from Cleopatra to Madonna, from ancient goddesses to modern celebrities, this interdisciplinary set offers fresh insight as to how we can use perceptions of beauty to learn about world cultures, both past and present. Each chapter looks at an individual work of art to pose a question about the power of beauty. What makes beauty modern? What is the influence of celebrities? How do women portray their own beauty in a different manner than men? In-depth profiles of the icons reveal how specific ideas about beauty were developed and expressed, offering a full analysis of their history, cultural significance, and lasting influence. In addition to renowned works of art, Icons of Beauty also looks at icons in literature, film, politics, and contemporary entertainment. Interdisciplinary and multicultural in its approach, chapters inside this set also feature sidebars on provocative topics and issues, such as foot binding and body adornment; myths and practices; opinions and interpretations; and even related films, songs, and even comic book characters. Generously illustrated, this rich set encompasses history, politics, society, women's studies, and art history, making it an indispensable resource for high school and college students as well as general readers.
Icons of American Popular Culture by Robert C. Cottrell Pdf
Traces the evolution of American popular culture over the past two centuries. In a lengthy chronology of landmark events, and ten chapters, each revolving around the lives of two individuals who are in some way emblematic of their times, this provides a window on the social, economic, and political history of US democracy from the antebellum period to the present.
In his remarks upon being named Archbishop of Canterbury, Rowan Williams spoke of the Christian creed and Christian vision (that) have in them a life and a richness that can embrace and transfigure all the complexities of human life. Confidence in that creed, he said, saves us from being led by fashion. Lost Icons: Reflections on Cultural Bereavement explores Williams concern that fashion dictates how we understand and respond to the world around us, rather than long-accepted behavioral and relational norms, or icons. Whereas fashion comes and goes, cultural icons arise from generations of conversation, and represent some of the basic constraints on what human beings can reasonably do and say together if they are going to remain within a recognizably human conversation. Specifically Williams explores images of childhood, our awkwardness at speaking about community, our unwillingness to think seriously about remorse, and our devastating lack of vocabulary for the growth and nurture of the self through time. All have in common the presupposition that we cannot choose just any course of action in respect of our human and non-human environment, he writes, and still expect to make sense. In Lost Icons, he explores how cultural norms have been discarded and how society will suffer without a sense of soul. Those who are already familiar with the writings of Rowan Williams will know of his gift of taking the ordinary stuff of human experience and opening it up to show how it can carry us into the mystery of God incarnate. They will not be surprised to discover that in his new book he once again enlightens us. The Most Rev. Frank T. Griswold How rare it is to find someone who, simultaneously, is thoughtfully and constructively involved both with the main teachings of Christian theology and also with contemporary culture, politics, education, and spirituality. This is a rich book David F. Ford, Theology Today Rowan Williams is one of the deepest and most insightful theologians today. Here he reflects on crucial notions childhood, charity, remorse, soul that we depend upon but have allowed to atrophy. L. Gregory Jones, Dean and Professor of Theology, Duke Divinity School. Rowan Williams will be the 104th Archbishop of Canterbury. 5 1/2 x 8 1/2 paperback 200 pages 0-8192-1948-7 $15.95>
The global icon is an omnipresent but poorly understood element of mass culture. This book asks why audiences around the world have embraced particular iconic figures, how perceptions of these figures have changed, and what this tells us about transnational relations since the Cold War era. Prestholdt addresses these questions by examining one type of icon: the anti-establishment figure. As symbols that represent sentiments, ideals, or something else recognizable to a wide audience, icons of dissent have been integrated into diverse political and consumer cultures, and global audiences have reinterpreted them over time. To illustrate these points the book examines four of the most evocative and controversial figures of the past fifty years: Che Guevara, Bob Marley, Tupac Shakur, and Osama bin Laden. Each has embodied a convergence of dissent, cultural politics, and consumerism, yet popular perceptions of each reveal the dissonance between shared, global references and locally contingent interpretations. By examining four very different figures, Icons of Dissent offers new insights into global symbolic idioms, the mutability of common references, and the commodification of political sentiment in the contemporary world.