Current Research On Gender Issues In Advertising

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Current Research on Gender Issues in Advertising

Yorgos Zotos,Stacy Grau,Charles R. Taylor
Current Research on Gender Issues in Advertising Book PDF

Author : Yorgos Zotos,Stacy Grau,Charles R. Taylor
Publisher : Routledge
Page : 146 pages
File Size : 45,6 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9781351213721

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Current Research on Gender Issues in Advertising by Yorgos Zotos,Stacy Grau,Charles R. Taylor Pdf

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Brandsplaining

Jane Cunningham,Philippa Roberts
Brandsplaining Book PDF

Author : Jane Cunningham,Philippa Roberts
Publisher : Penguin UK
Page : 240 pages
File Size : 43,7 Mb
Release : 2021-02-18
Category : Business & Economics
ISBN : 9780241456019

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Brandsplaining by Jane Cunningham,Philippa Roberts Pdf

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Kosunen, Niina ,Asikainen, Anna-Rosa ,Gústafsdóttir, Guðný ,Haggrén, Heidi ,Lång, Karolina
Regulation of Gender Discriminatory Advertising in the Nordic Countries Book PDF

Author : Kosunen, Niina ,Asikainen, Anna-Rosa ,Gústafsdóttir, Guðný ,Haggrén, Heidi ,Lång, Karolina
Publisher : Nordic Council of Ministers
Page : 153 pages
File Size : 46,8 Mb
Release : 2017-06-14
Category : Denmark
ISBN : 9789289350075

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Regulation of Gender - Discriminatory Advertising in the Nordic Countries by Kosunen, Niina ,Asikainen, Anna-Rosa ,Gústafsdóttir, Guðný ,Haggrén, Heidi ,Lång, Karolina Pdf

Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

Marketing and Feminism

Miriam Catterall,Pauline Maclaran,Lorna Stevens
Marketing and Feminism Book PDF

Author : Miriam Catterall,Pauline Maclaran,Lorna Stevens
Publisher : Routledge
Page : 308 pages
File Size : 51,9 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781136352843

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Marketing and Feminism by Miriam Catterall,Pauline Maclaran,Lorna Stevens Pdf

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Can't Buy My Love

Jean Kilbourne
Can t Buy My Love Book PDF

Author : Jean Kilbourne
Publisher : Simon and Schuster
Page : 621 pages
File Size : 46,7 Mb
Release : 2012-06-26
Category : Social Science
ISBN : 9781451698411

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Can't Buy My Love by Jean Kilbourne Pdf

"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Handbook of Research on Gender and Marketing

Susan Dobscha
Handbook of Research on Gender and Marketing Book PDF

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 55,6 Mb
Release : 2019
Category : Electronic
ISBN : 9781788115384

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Handbook of Research on Gender and Marketing by Susan Dobscha Pdf

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Gender and Media

Tonny Krijnen,Sofie Van Bauwel
Gender and Media Book PDF

Author : Tonny Krijnen,Sofie Van Bauwel
Publisher : Routledge
Page : 224 pages
File Size : 55,6 Mb
Release : 2021-10-27
Category : Social Science
ISBN : 9781000463583

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Gender and Media by Tonny Krijnen,Sofie Van Bauwel Pdf

This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples. This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.

Humor in Advertising

Marc G. Weinberger,Charles S. Gulas,Charles R. Taylor
Humor in Advertising Book PDF

Author : Marc G. Weinberger,Charles S. Gulas,Charles R. Taylor
Publisher : Routledge
Page : 298 pages
File Size : 44,5 Mb
Release : 2021-06-21
Category : Business & Economics
ISBN : 9781000404425

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Humor in Advertising by Marc G. Weinberger,Charles S. Gulas,Charles R. Taylor Pdf

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Gender Issues and Consumer Behavior

Janeen Arnold Costa
Gender Issues and Consumer Behavior Book PDF

Author : Janeen Arnold Costa
Publisher : SAGE Publications, Incorporated
Page : 258 pages
File Size : 52,5 Mb
Release : 1994-08-17
Category : Business & Economics
ISBN : UCSC:32106018404670

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Gender Issues and Consumer Behavior by Janeen Arnold Costa Pdf

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.

Gendering Theory in Marketing and Consumer Research

Zeynep Arsel,Kirsi Eräranta,Johanna Moisander
Gendering Theory in Marketing and Consumer Research Book PDF

Author : Zeynep Arsel,Kirsi Eräranta,Johanna Moisander
Publisher : Routledge
Page : 198 pages
File Size : 43,5 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781315300733

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Gendering Theory in Marketing and Consumer Research by Zeynep Arsel,Kirsi Eräranta,Johanna Moisander Pdf

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Gender Stereotyping in U.S. Print Advertisements

Sarah Höchst
Gender Stereotyping in U S Print Advertisements Book PDF

Author : Sarah Höchst
Publisher : GRIN Verlag
Page : 106 pages
File Size : 44,9 Mb
Release : 2017-08-03
Category : Literary Collections
ISBN : 9783668497276

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Gender Stereotyping in U.S. Print Advertisements by Sarah Höchst Pdf

In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality. The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements. From the text: - Gender studies; - Cosmopolitan; - Esquire; - Identity; - U.S. Magazines

Gender, Culture, and Consumer Behavior

Cele C. Otnes,Linda Tuncay Zayer
Gender Culture and Consumer Behavior Book PDF

Author : Cele C. Otnes,Linda Tuncay Zayer
Publisher : Taylor & Francis
Page : 484 pages
File Size : 54,7 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136463488

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Gender, Culture, and Consumer Behavior by Cele C. Otnes,Linda Tuncay Zayer Pdf

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Gender Reckonings

James W. Messerschmidt,Michael A. Messner,Raewyn Connell,Patricia Yancey Martin
Gender Reckonings Book PDF

Author : James W. Messerschmidt,Michael A. Messner,Raewyn Connell,Patricia Yancey Martin
Publisher : NYU Press
Page : 384 pages
File Size : 41,9 Mb
Release : 2018-02-13
Category : Social Science
ISBN : 9781479837359

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Gender Reckonings by James W. Messerschmidt,Michael A. Messner,Raewyn Connell,Patricia Yancey Martin Pdf

Vivid narratives, fresh insights, and new theories on where gender theory and research stand today Since scholars began interrogating the meaning of gender and sexuality in society, this field has become essential to the study of sociology. Gender Reckonings aims to map new directions for understanding gender and sexuality within a more pragmatic, dynamic, and socially relevant framework. It shows how gender relations must be understood on a large scale as well as in intimate detail. The contributors return to the basics, questioning how gender patterns change, how we can realize gender equality, and how the structures of gender impact daily life. Gender Reckonings covers not only foundational concepts of gender relations and gender justice, but also explores postcolonial patterns of gender, intersectionality, gender fluidity, transgender practices, neoliberalism, and queer theory. Gender Reckonings combines the insights of gender and sexuality scholars from different generations, fields, and world regions. The editors and contributors are leading social scientists from six continents, and the book gives vivid accounts of the changing politics of gender in different communities. Rich in empirical detail and novel thinking, Gender Reckonings is a lasting resource for students, researchers, activists, policymakers, and everyone concerned with gender justice.

Women and men in the news

Mannila, Saga
Women and men in the news Book PDF

Author : Mannila, Saga
Publisher : Nordic Council of Ministers
Page : 81 pages
File Size : 50,5 Mb
Release : 2017-05-02
Category : Juvenile Nonfiction
ISBN : 9789289349734

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Women and men in the news by Mannila, Saga Pdf

The media carry significant notions of social and cultural norms and values and have a powerful role in constructing and reinforcing gendered images. The news in particular has an important role in how notions of power are distributed in the society. This report presents study findings on how women and men are represented in the news in the Nordic countries, and to what extent women and men occupy the decision-making positions in the media. The survey is based on the recent findings from three cross-national research projects. These findings are supported by national studies. The results indicate that in all the Nordic countries women are underrepresented in the news media both as news subjects and as sources of information. Men also dominate in higher-level decision-making positions. The report includes examples of measures used to improve the gender balance in Nordic news.

The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World"

Stephanie Desoye
The Changing Portrayal of Women in Advertisement Over the Last Sixty Years Show Her It s a Man s World Book PDF

Author : Stephanie Desoye
Publisher : Unknown
Page : 24 pages
File Size : 44,6 Mb
Release : 2021-02-25
Category : Electronic
ISBN : 3346374424

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The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" by Stephanie Desoye Pdf

Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.