Customer Relationship Management A Step

Author : H. Peeru Mohamed
Publisher : Vikas Publishing House
Page : 237 pages
File Size : 47,7 Mb
Release : 2003-01-01
Category : Customer relations
ISBN : 9788125912057

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Customer Relationship Management: A Step by H. Peeru Mohamed Pdf

This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

Author : Judith W. Kincaid
Publisher : Prentice Hall Professional
Page : 512 pages
File Size : 44,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 013035211X

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Customer Relationship Management by Judith W. Kincaid Pdf

An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.

Author : H. Peeru Mohamed
Publisher : Vikas Publishing House
Page : 242 pages
File Size : 50,7 Mb
Release : 2003-01-01
Category : Customer relations
ISBN : 8125912053

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Customer Relationship Management: A Step by H. Peeru Mohamed Pdf

This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 44,9 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Author : Lakshman Jha
Publisher : Global India Publications
Page : 280 pages
File Size : 42,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 8190721127

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Customer Relationship Management by Lakshman Jha Pdf

A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 43,6 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 3662553805

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Author : Subhasish Das
Publisher : Excel Books India
Page : 144 pages
File Size : 53,7 Mb
Release : 2007
Category : Contracting out
ISBN : 8174465316

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Customer Relationship Management by Subhasish Das Pdf

This book provides a perceptive on CRM that we believe has been lacking for some time i.e. how to use CRM and its implementation on ITES/BPO.This book gives an overview CRM its implementation on BPO/ITES and certainly helps the aspiring people who want to join the growing industry of ITES.It is not a theoretical treatise on CRM, nor is it an untested vision of futurists. Every chapter is based on the author's real world observation and experiences with companies. This book is eminently practical for ITES/BPO, ITES training centers.

Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 50,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175227

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Customer Relationship Management by Francis Buttle Pdf

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Author : Dick Lee,Richard A. Lee
Publisher : High Yield Marketing Press
Page : 222 pages
File Size : 45,9 Mb
Release : 2000
Category : Customer relations
ISBN : 0967375738

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The Customer Relationship Management Survival Guide by Dick Lee,Richard A. Lee Pdf

Author : Adrian Payne,Pennie Frow
Publisher : Cambridge University Press
Page : 547 pages
File Size : 41,6 Mb
Release : 2013-03-28
Category : Business & Economics
ISBN : 9781107328419

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Strategic Customer Management by Adrian Payne,Pennie Frow Pdf

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Author : Kristin L. Anderson,Carol J. Kerr
Publisher : McGraw Hill Professional
Page : 178 pages
File Size : 49,9 Mb
Release : 2001-09-22
Category : Business & Economics
ISBN : 9780071394123

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Customer Relationship Management by Kristin L. Anderson,Carol J. Kerr Pdf

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Author : Gerard Blokdijk
Publisher : Complete Publishing
Page : 198 pages
File Size : 48,5 Mb
Release : 2015-10-05
Category : Reference
ISBN : 1488897441

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Customer Relationship Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Gerard Blokdijk Pdf

The one-stop-source powering Customer Relationship Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Relationship Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Relationship Management innovation - INCLUDED are numerous real-world Customer Relationship Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What constitutes customer relationship management? What is customer relationship management in business? What strategy does Walmart use for customer relationship management? How did customer relationship management develop? Are Google working on their own Customer Relationship Management (CRM) system? What's the single best technique you've learned in customer relationship management (CRM)? What is the best customer relationship management CRM software in the market? What customer relationship management programs are retailers using? How does Walmart use a customer relationship management solution? How do companies evaluate customer-relationship management? What benefits does customer relationship management offer to a company? What are the advantages of customer relationship management in business? How is natural language processing used in customer relationship management? What is the difference between customer experience management and customer relationship management? What CRM (customer relationship management) software are you using for your business? What purpose does customer relationship management serve to a company? What are your biggest challenges with your CRM (customer relationship management)? ...and much more...

Author : R. Shanthi
Publisher : MJP Publisher
Page : 268 pages
File Size : 50,7 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 8210379456XXX

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Customer Relationship Management by R. Shanthi Pdf

CUSTOMER RELATIONSHIP MANAGEMENTOPERATIONAL CRMANALYTICAL CRMCOLLABORATIVE CRMRELATIONSHIP MANAGEMENTTHE CRM MODELSELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM)CRM IMPLEMENTATIONAPPLICATIONS OF CRM IN HEALTH SECTORFINANCIAL SYSTEM OVERVIEWAPPLICATIONS OF CRM IN THE MANUFACTURING SECTORAPPLICATION OF CRM IN RETAIL SECTORAPPLICATION OF CRM INTELECOM SECTORFUTURE OF CRMConclusionReferenceIndex

Author : Melinda Nykamp
Publisher : AMACOM/American Management Association
Page : 212 pages
File Size : 42,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 081440622X

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The Customer Differential by Melinda Nykamp Pdf

This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

Author : Rajendra Kumar Sugandhi
Publisher : New Age International
Page : 308 pages
File Size : 53,9 Mb
Release : 2003
Category : Customer relations
ISBN : 8122414435

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Customer Relationship Management by Rajendra Kumar Sugandhi Pdf

Customer Relationship Management (Crm) Has Become A Vital Tool In Retaining Customers And Consolidating An Organisation S Market Share. This Book Presents A Clear And Succinct Exposition Of The Concepts And Strategies Involved In Crm. The Exposition Is Suitably Illustrated With A Variety Of Case Studies From Both Consumer And Core Sectors. The Book Focuses On The Key Components Of Crm -Consumer Behaviour -Customer Satisfaction And Loyalty -Responsive Response -Service And Complaints Management And Discusses Them In Considerable Detail. Measurement Techniques And Various Methods Of Analysing Customer Responses Are Also Suitably Discussed. The Training And Re-Orientation Of Human Resources For Effective Crm Are Highlighted. With Its Incisive Exposition And Vivid Cases, This Book Would Be Extremely Useful For Business And Marketing Management Executives And Students.