Data Analytics In Marketing Entrepreneurship And Innovation

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Mounir Kehal,Shahira El Alfy
Data Analytics in Marketing Entrepreneurship and Innovation Book PDF

Author : Mounir Kehal,Shahira El Alfy
Publisher : CRC Press
Page : 193 pages
File Size : 54,8 Mb
Release : 2021-01-12
Category : Business & Economics
ISBN : 9780429591686

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Data Analytics in Marketing, Entrepreneurship, and Innovation by Mounir Kehal,Shahira El Alfy Pdf

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Creativity and Data Marketing

Becky Wang
Creativity and Data Marketing Book PDF

Author : Becky Wang
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 52,7 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9780749477257

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Creativity and Data Marketing by Becky Wang Pdf

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

Data Analytics for Business

Ira J. Haimowitz
Data Analytics for Business Book PDF

Author : Ira J. Haimowitz
Publisher : Taylor & Francis
Page : 179 pages
File Size : 55,6 Mb
Release : 2022-12-20
Category : Business & Economics
ISBN : 9781000786088

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Data Analytics for Business by Ira J. Haimowitz Pdf

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.

Creating Value with Data Analytics in Marketing

Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa
Creating Value with Data Analytics in Marketing Book PDF

Author : Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa
Publisher : Routledge
Page : 337 pages
File Size : 45,5 Mb
Release : 2021-11-07
Category : Business & Economics
ISBN : 9781000465464

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Creating Value with Data Analytics in Marketing by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa Pdf

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

Elias G. Carayannis,Stavros Sindakis
Analytics Innovation and Excellence Driven Enterprise Sustainability Book PDF

Author : Elias G. Carayannis,Stavros Sindakis
Publisher : Springer
Page : 288 pages
File Size : 41,8 Mb
Release : 2017-04-19
Category : Business & Economics
ISBN : 9781137378798

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Analytics, Innovation, and Excellence-Driven Enterprise Sustainability by Elias G. Carayannis,Stavros Sindakis Pdf

This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.

Big Data Analytics for Entrepreneurial Success

Sedkaoui, Soraya
Big Data Analytics for Entrepreneurial Success Book PDF

Author : Sedkaoui, Soraya
Publisher : IGI Global
Page : 300 pages
File Size : 55,7 Mb
Release : 2018-11-09
Category : Business & Economics
ISBN : 9781522576105

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Big Data Analytics for Entrepreneurial Success by Sedkaoui, Soraya Pdf

In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today’s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of “data-driven” solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data.

Big Data Analytics

Kiran Chaudhary,Mansaf Alam
Big Data Analytics Book PDF

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 275 pages
File Size : 44,9 Mb
Release : 2022-01-19
Category : Computers
ISBN : 9781000523577

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Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Predictive Analytics for Marketers

Barry Leventhal
Predictive Analytics for Marketers Book PDF

Author : Barry Leventhal
Publisher : Kogan Page Publishers
Page : 273 pages
File Size : 52,6 Mb
Release : 2018-02-03
Category : Business & Economics
ISBN : 9780749479947

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Predictive Analytics for Marketers by Barry Leventhal Pdf

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.

AI-Based Data Analytics

Kiran Chaudhary,Mansaf Alam
AI Based Data Analytics Book PDF

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 261 pages
File Size : 49,6 Mb
Release : 2023-12-29
Category : Computers
ISBN : 9781003812654

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AI-Based Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Apply analytics to improve customer experience, AI applied to targeted and personalized marketing Debugging and simulation tools and techniques for massive data systems

Marketing for Entrepreneurs

Frederick G. Crane
Marketing for Entrepreneurs Book PDF

Author : Frederick G. Crane
Publisher : SAGE Publications
Page : 192 pages
File Size : 55,6 Mb
Release : 2021-08-29
Category : Business & Economics
ISBN : 9781483391366

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Marketing for Entrepreneurs by Frederick G. Crane Pdf

Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

Win with Advanced Business Analytics

Jean-Paul Isson,Jesse Harriott
Win with Advanced Business Analytics Book PDF

Author : Jean-Paul Isson,Jesse Harriott
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 49,6 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9781118417089

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Win with Advanced Business Analytics by Jean-Paul Isson,Jesse Harriott Pdf

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Sustainable Development Through Data Analytics and Innovation

Jorge Marx Gómez,Lawal O. Yesufu
Sustainable Development Through Data Analytics and Innovation Book PDF

Author : Jorge Marx Gómez,Lawal O. Yesufu
Publisher : Springer Nature
Page : 195 pages
File Size : 47,8 Mb
Release : 2022-09-26
Category : Computers
ISBN : 9783031125270

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Sustainable Development Through Data Analytics and Innovation by Jorge Marx Gómez,Lawal O. Yesufu Pdf

Sustainable development is based on the idea that societies should advance without compromising their future development requirements. This book explores how the application of data analytics and digital technologies can ensure that development changes are executed on the basis of factual data and information. It addresses how innovations that rely on digital technologies can support sustainable development across all sectors and all social, economic, and environmental aspects and help us achieve the Sustainable Development Goals (SDGs). The book also highlights techniques, processes, models, tools, and practices used to achieve sustainable development through data analysis. The various topics covered in this book are critically evaluated, not only theoretically, but also from an application perspective. It will be of interest to researchers and students, especially those in the fields of applied data analytics, business intelligence and knowledge management.

Big Data, Big Innovation

Evan Stubbs
Big Data Big Innovation Book PDF

Author : Evan Stubbs
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 40,7 Mb
Release : 2014-07-21
Category : Business & Economics
ISBN : 9781118724644

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Big Data, Big Innovation by Evan Stubbs Pdf

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Mastering Marketing Data Science

Iain Brown
Mastering Marketing Data Science Book PDF

Author : Iain Brown
Publisher : John Wiley & Sons
Page : 439 pages
File Size : 52,5 Mb
Release : 2024-04-29
Category : Computers
ISBN : 9781394258710

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Mastering Marketing Data Science by Iain Brown Pdf

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Data-First Marketing

Janet Driscoll Miller,Julia Lim
Data First Marketing Book PDF

Author : Janet Driscoll Miller,Julia Lim
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,5 Mb
Release : 2020-09-16
Category : Business & Economics
ISBN : 9781119701217

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Data-First Marketing by Janet Driscoll Miller,Julia Lim Pdf

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.