Data Analytics Made Easy

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Data Analytics Made Easy

Author : Andrea De Mauro,Francesco Marzoni,Andrew J. Walter
Publisher : Packt Publishing Ltd
Page : 407 pages
File Size : 54,9 Mb
Release : 2021-08-30
Category : Business & Economics
ISBN : 9781801074582

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Data Analytics Made Easy by Andrea De Mauro,Francesco Marzoni,Andrew J. Walter Pdf

Learn how to gain insights from your data as well as machine learning and become a presentation pro who can create interactive dashboards Key FeaturesEnhance your presentation skills by implementing engaging data storytelling and visualization techniquesLearn the basics of machine learning and easily apply machine learning models to your dataImprove productivity by automating your data processesBook Description Data Analytics Made Easy is an accessible beginner's guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don't worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You'll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You'll not only be able to understand data scientists' machine learning models; you'll be able to challenge them and build your own. Creating interactive dashboards – Follow the book's simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results. What you will learnUnderstand the potential of data and its impact on your businessImport, clean, transform, combine data feeds, and automate your processesInfluence business decisions by learning to create engaging presentationsBuild real-world models to improve profitability, create customer segmentation, automate and improve data reporting, and moreCreate professional-looking and business-centric visuals and dashboardsOpen the lid on the black box of AI and learn about and implement supervised and unsupervised machine learning modelsWho this book is for This book is for beginners who work with data and those who need to know how to interpret their business/customer data. The book also covers the high-level concepts of data workflows, machine learning, data storytelling, and visualizations, which are useful for managers. No previous math, statistics, or computer science knowledge is required.

Data Analytics Made Easy

Author : Andrea de Mauro
Publisher : Unknown
Page : 406 pages
File Size : 54,9 Mb
Release : 2021-08-30
Category : Electronic
ISBN : 1801074151

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Data Analytics Made Easy by Andrea de Mauro Pdf

Make informed decisions using data analytics, machine learning, and data visualizations Key Features: Take raw data and transform it to add value to your organization Learn the art of telling stories with your data to engage with your audience Apply machine learning algorithms to your data with a few clicks of a button Book Description: Data analytics has become a necessity in modern business, and skills such as data visualization, machine learning, and digital storytelling are now essential in every field. If you want to make sense of your data and add value with informed decisions, this is the book for you. Data Analytics Made Easy is an accessible guide to help you start analyzing data and quickly apply these skills to your work. It focuses on how to generate insights from your data at the click of a few buttons, using the popular tools KNIME and Microsoft Power BI. The book introduces the concepts of data analytics and shows you how to get your data ready and apply ML algorithms. Implement a full predictive analytics solution with KNIME and assess its level of accuracy. Create impressive visualizations with Microsoft Power BI and learn the greatest secret in successful analytics - how to tell a story with your data. You'll connect the dots on the various stages of the data-to-insights process and gain an overview of alternative tools, including Tableau and H20 Driverless AI. By the end of this book, you will have learned how to implement machine learning algorithms and sell the results to your customers without writing a line of code. What You Will Learn: Understand the potential of data and its impact on any business Influence business decisions with effective data storytelling when delivering insights Use KNIME to import, clean, transform, combine data feeds, and automate recurring workflows Learn the basics of machine learning and AutoML to add value to your organization Build, test, and validate simple supervised and unsupervised machine learning models with KNIME Use Power BI and Tableau to build professional-looking and business-centric visuals and dashboards Who this book is for: Whether you are working with data experts or want to find insights in your business' data, you'll find this book an effective way to add analytics to your skill stack. No previous math, statistics, or computer science knowledge is required.

Big Data Analytics Made Easy

Author : Y. Lakshmi Prasad
Publisher : Notion Press
Page : 192 pages
File Size : 42,7 Mb
Release : 2016-12-14
Category : Computers
ISBN : 9781946390721

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Big Data Analytics Made Easy by Y. Lakshmi Prasad Pdf

Big Data Analytics Made Easy is a must-read for everybody as it explains the power of Analytics in a simple and logical way along with an end to end code in R. Even if you are a novice in Big Data Analytics, you will still be able to understand the concepts explained in this book. If you are already working in Analytics and dealing with Big Data, you will still find this book useful, as it covers exhaustive Data Mining Techniques, which are considered to be Advanced topics. It covers Machine Learning concepts and provides in-depth knowledge on unsupervised as well as supervised Learning, which is very important for decision-making. The toughest Data Analytics concepts are made simpler, It features examples from all the domains so that the reader gets connected to the book easily. This book is like a personal trainer that will help you master the Art of Data Science.

Healthcare Analytics Made Simple

Author : Vikas (Vik) Kumar
Publisher : Packt Publishing Ltd
Page : 258 pages
File Size : 40,5 Mb
Release : 2018-07-31
Category : Computers
ISBN : 9781787283220

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Healthcare Analytics Made Simple by Vikas (Vik) Kumar Pdf

Add a touch of data analytics to your healthcare systems and get insightful outcomes Key Features Perform healthcare analytics with Python and SQL Build predictive models on real healthcare data with pandas and scikit-learn Use analytics to improve healthcare performance Book Description In recent years, machine learning technologies and analytics have been widely utilized across the healthcare sector. Healthcare Analytics Made Simple bridges the gap between practising doctors and data scientists. It equips the data scientists’ work with healthcare data and allows them to gain better insight from this data in order to improve healthcare outcomes. This book is a complete overview of machine learning for healthcare analytics, briefly describing the current healthcare landscape, machine learning algorithms, and Python and SQL programming languages. The step-by-step instructions teach you how to obtain real healthcare data and perform descriptive, predictive, and prescriptive analytics using popular Python packages such as pandas and scikit-learn. The latest research results in disease detection and healthcare image analysis are reviewed. By the end of this book, you will understand how to use Python for healthcare data analysis, how to import, collect, clean, and refine data from electronic health record (EHR) surveys, and how to make predictive models with this data through real-world algorithms and code examples. What you will learn Gain valuable insight into healthcare incentives, finances, and legislation Discover the connection between machine learning and healthcare processes Use SQL and Python to analyze data Measure healthcare quality and provider performance Identify features and attributes to build successful healthcare models Build predictive models using real-world healthcare data Become an expert in predictive modeling with structured clinical data See what lies ahead for healthcare analytics Who this book is for Healthcare Analytics Made Simple is for you if you are a developer who has a working knowledge of Python or a related programming language, although you are new to healthcare or predictive modeling with healthcare data. Clinicians interested in analytics and healthcare computing will also benefit from this book. This book can also serve as a textbook for students enrolled in an introductory course on machine learning for healthcare.

Principles of Marketing Engineering, 2nd Edition

Author : Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn
Publisher : DecisionPro
Page : 287 pages
File Size : 51,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780985764807

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Principles of Marketing Engineering, 2nd Edition by Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn Pdf

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Foundations of Data Science

Author : Avrim Blum,John Hopcroft,Ravindran Kannan
Publisher : Cambridge University Press
Page : 433 pages
File Size : 55,7 Mb
Release : 2020-01-23
Category : Computers
ISBN : 9781108485067

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Foundations of Data Science by Avrim Blum,John Hopcroft,Ravindran Kannan Pdf

Covers mathematical and algorithmic foundations of data science: machine learning, high-dimensional geometry, and analysis of large networks.

Unstructured Data Analytics

Author : Jean Paul Isson
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 46,9 Mb
Release : 2018-03-13
Category : Computers
ISBN : 9781119129752

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Unstructured Data Analytics by Jean Paul Isson Pdf

Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

Java: Data Science Made Easy

Author : Richard M. Reese,Jennifer L. Reese,Alexey Grigorev
Publisher : Packt Publishing Ltd
Page : 715 pages
File Size : 44,7 Mb
Release : 2017-07-07
Category : Computers
ISBN : 9781788479189

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Java: Data Science Made Easy by Richard M. Reese,Jennifer L. Reese,Alexey Grigorev Pdf

Data collection, processing, analysis, and more About This Book Your entry ticket to the world of data science with the stability and power of Java Explore, analyse, and visualize your data effectively using easy-to-follow examples A highly practical course covering a broad set of topics - from the basics of Machine Learning to Deep Learning and Big Data frameworks. Who This Book Is For This course is meant for Java developers who are comfortable developing applications in Java, and now want to enter the world of data science or wish to build intelligent applications. Aspiring data scientists with some understanding of the Java programming language will also find this book to be very helpful. If you are willing to build efficient data science applications and bring them in the enterprise environment without changing your existing Java stack, this book is for you! What You Will Learn Understand the key concepts of data science Explore the data science ecosystem available in Java Work with the Java APIs and techniques used to perform efficient data analysis Find out how to approach different machine learning problems with Java Process unstructured information such as natural language text or images, and create your own search Learn how to build deep neural networks with DeepLearning4j Build data science applications that scale and process large amounts of data Deploy data science models to production and evaluate their performance In Detail Data science is concerned with extracting knowledge and insights from a wide variety of data sources to analyse patterns or predict future behaviour. It draws from a wide array of disciplines including statistics, computer science, mathematics, machine learning, and data mining. In this course, we cover the basic as well as advanced data science concepts and how they are implemented using the popular Java tools and libraries.The course starts with an introduction of data science, followed by the basic data science tasks of data collection, data cleaning, data analysis, and data visualization. This is followed by a discussion of statistical techniques and more advanced topics including machine learning, neural networks, and deep learning. You will examine the major categories of data analysis including text, visual, and audio data, followed by a discussion of resources that support parallel implementation. Throughout this course, the chapters will illustrate a challenging data science problem, and then go on to present a comprehensive, Java-based solution to tackle that problem. You will cover a wide range of topics – from classification and regression, to dimensionality reduction and clustering, deep learning and working with Big Data. Finally, you will see the different ways to deploy the model and evaluate it in production settings. By the end of this course, you will be up and running with various facets of data science using Java, in no time at all. This course contains premium content from two of our recently published popular titles: Java for Data Science Mastering Java for Data Science Style and approach This course follows a tutorial approach, providing examples of each of the concepts covered. With a step-by-step instructional style, this book covers various facets of data science and will get you up and running quickly.

Practical Statistics for Data Scientists

Author : Peter Bruce,Andrew Bruce
Publisher : "O'Reilly Media, Inc."
Page : 395 pages
File Size : 54,5 Mb
Release : 2017-05-10
Category : Computers
ISBN : 9781491952917

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Practical Statistics for Data Scientists by Peter Bruce,Andrew Bruce Pdf

Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data

Lean Analytics

Author : Alistair Croll,Benjamin Yoskovitz
Publisher : "O'Reilly Media, Inc."
Page : 403 pages
File Size : 49,8 Mb
Release : 2024-02-23
Category : Business & Economics
ISBN : 9781098168155

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Lean Analytics by Alistair Croll,Benjamin Yoskovitz Pdf

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

R for Data Science

Author : Hadley Wickham,Garrett Grolemund
Publisher : "O'Reilly Media, Inc."
Page : 521 pages
File Size : 54,9 Mb
Release : 2016-12-12
Category : Computers
ISBN : 9781491910368

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R for Data Science by Hadley Wickham,Garrett Grolemund Pdf

Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Data Visualization Made Simple

Author : Kristen Sosulski
Publisher : Routledge
Page : 272 pages
File Size : 46,6 Mb
Release : 2018-09-27
Category : Business & Economics
ISBN : 9781351380775

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Data Visualization Made Simple by Kristen Sosulski Pdf

Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.

Python for Data Science For Dummies

Author : John Paul Mueller,Luca Massaron
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 44,9 Mb
Release : 2015-06-23
Category : Computers
ISBN : 9781118843987

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Python for Data Science For Dummies by John Paul Mueller,Luca Massaron Pdf

Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization. Python for Data Science For Dummies shows you how to take advantage of Python programming to acquire, organize, process, and analyze large amounts of information and use basic statistics concepts to identify trends and patterns. You’ll get familiar with the Python development environment, manipulate data, design compelling visualizations, and solve scientific computing challenges as you work your way through this user-friendly guide. Covers the fundamentals of Python data analysis programming and statistics to help you build a solid foundation in data science concepts like probability, random distributions, hypothesis testing, and regression models Explains objects, functions, modules, and libraries and their role in data analysis Walks you through some of the most widely-used libraries, including NumPy, SciPy, BeautifulSoup, Pandas, and MatPlobLib Whether you’re new to data analysis or just new to Python, Python for Data Science For Dummies is your practical guide to getting a grip on data overload and doing interesting things with the oodles of information you uncover.

Predictive Analytics For Dummies

Author : Anasse Bari,Mohamed Chaouchi,Tommy Jung
Publisher : John Wiley & Sons
Page : 371 pages
File Size : 47,5 Mb
Release : 2014-03-06
Category : Business & Economics
ISBN : 9781118729410

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Predictive Analytics For Dummies by Anasse Bari,Mohamed Chaouchi,Tommy Jung Pdf

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

Data Analysis for Social Science

Author : Elena Llaudet,Kosuke Imai
Publisher : Princeton University Press
Page : 256 pages
File Size : 46,5 Mb
Release : 2022-11-29
Category : Computers
ISBN : 9780691199436

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Data Analysis for Social Science by Elena Llaudet,Kosuke Imai Pdf

"Data analysis has become a necessary skill across the social sciences, and recent advancements in computing power have made knowledge of programming an essential component. Yet most data science books are intimidating and overwhelming to a non-specialist audience, including most undergraduates. This book will be a shorter, more focused and accessible version of Kosuke Imai's Quantitative Social Science book, which was published by Princeton in 2018 and has been adopted widely in graduate level courses of the same title. This book uses the same innovative approach as Quantitative Social Science , using real data and 'R' to answer a wide range of social science questions. It assumes no prior knowledge of statistics or coding. It starts with straightforward, simple data analysis and culminates with multivariate linear regression models, focusing more on the intuition of how the math works rather than the math itself. The book makes extensive use of data visualizations, diagrams, pictures, cartoons, etc., to help students understand and recall complex concepts, provides an easy to follow, step-by-step template of how to conduct data analysis from beginning to end, and will be accompanied by supplemental materials in the appendix and online for both students and instructors"--