Decision Driven Analytics

Author : Bart De Langhe,Stefano Puntoni
Publisher : University of Pennsylvania Press
Page : 120 pages
File Size : 41,6 Mb
Release : 2024-05-14
Category : Business & Economics
ISBN : 9781613631737

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Decision-Driven Analytics by Bart De Langhe,Stefano Puntoni Pdf

Companies have more data at their fingertips than ever before. Yet, studies show that most executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence’s impact on data analytics; and + Evaluate the costs and benefits of decision-driven analytics. A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Author : Parul Gandhi,Surbhi Bhatia,Kapal Dev
Publisher : CRC Press
Page : 138 pages
File Size : 48,6 Mb
Release : 2021-12
Category : Computers
ISBN : 1003199402

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Data Driven Decision Making Using Analytics by Parul Gandhi,Surbhi Bhatia,Kapal Dev Pdf

"This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing"--

Author : Parul Gandhi,Surbhi Bhatia,Kapal Dev
Publisher : CRC Press
Page : 150 pages
File Size : 54,5 Mb
Release : 2021-12-21
Category : Computers
ISBN : 9781000506433

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Data Driven Decision Making using Analytics by Parul Gandhi,Surbhi Bhatia,Kapal Dev Pdf

This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.

Author : Simone Gressel,David J. Pauleen,Nazim Taskin
Publisher : SAGE
Page : 354 pages
File Size : 47,9 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9781529738285

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Management Decision-Making, Big Data and Analytics by Simone Gressel,David J. Pauleen,Nazim Taskin Pdf

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Author : Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox
Publisher : University of Virginia Press
Page : 278 pages
File Size : 42,8 Mb
Release : 2021-01-13
Category : Business & Economics
ISBN : 9780813945163

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Marketing Analytics by Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox Pdf

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Author : Robert Zwerling,Jesper Sorensen
Publisher : Independently Published
Page : 146 pages
File Size : 43,9 Mb
Release : 2019-10-30
Category : Electronic
ISBN : 1703155572

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Implementing an Analytics Culture for Data Driven Decisions by Robert Zwerling,Jesper Sorensen Pdf

For many years Finance has had a monopoly on reporting numbers to business leaders, but this monopoly no longer exists. Unless Finance gets into the analytics game, Finance risks being sidelined and replaced in many of its FP&A functions. Finance needs to act fast and step up its game. Turning data into insights and foresight is crucial for, what we call, Next Generation Finance. With recent emergent technologies and a change in mentality of wanting to influence decisions, Finance has started the journey of advancing from the Trusted Scorekeeper towards the Strategic Partner.In the journey towards a Strategic Partner an analytics culture for data driven decisions needs to be developed. A culture that has four key components of Mindset, People, Processes, and Systems. These components, when aligned, institutionalize the practices about data driven decisions for business optimization.This book describes how to build a culture of data driven decisions using analytics. It purports that Finance becomes the hub of analytics to partner with the business to deliver the insights and foresight that impact the strategic decisions. Creating a culture of data driven decisions with analytics requires a Roadmap to transform Finance to the World Class Strategic Partner. This book lays out that roadmap...

Author : Jumin Kamki
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2016
Category : Electronic
ISBN : 194655619X

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Digital Analytics by Jumin Kamki Pdf

Author : Jumin Kamki
Publisher : Notion Press
Page : 428 pages
File Size : 55,5 Mb
Release : 2017-02-07
Category : Education
ISBN : 9781946556202

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Digital Analytics by Jumin Kamki Pdf

SALIENT FEATURES OF BOOK • Easy to understand language with simple real life examples. • Primarily focused on Ecommerce and Retail industry. • Stepwise explanation of very basic to the complex of the statistical analysis. • All examples are solved using R and Excel or both. • Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard. • Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization. Application focus on current Digital Analytics Practices.

Author : Jenny Dearborn,David Swanson
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 50,8 Mb
Release : 2017-09-29
Category : Business & Economics
ISBN : 9781119382225

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The Data Driven Leader by Jenny Dearborn,David Swanson Pdf

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.

Author : Amar Sahay
Publisher : Business Expert Press
Page : 242 pages
File Size : 44,6 Mb
Release : 2018-08-23
Category : Business & Economics
ISBN : 9781631573323

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Business Analytics, Volume I by Amar Sahay Pdf

Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance. The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics-numerical methods; Case analysis with computer applications.

Author : Carl Anderson
Publisher : "O'Reilly Media, Inc."
Page : 300 pages
File Size : 48,9 Mb
Release : 2015-07-23
Category : Business & Economics
ISBN : 9781491916889

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Creating a Data-Driven Organization by Carl Anderson Pdf

"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Author : Thomas C. Redman
Publisher : Harvard Business Press
Page : 257 pages
File Size : 46,5 Mb
Release : 2008-09-22
Category : Business & Economics
ISBN : 9781422163641

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Data Driven by Thomas C. Redman Pdf

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Author : Lawrence S. Maisel,Robert J. Zwerling,Jesper H. Sorensen
Publisher : John Wiley & Sons
Page : 243 pages
File Size : 51,6 Mb
Release : 2022-01-19
Category : Business & Economics
ISBN : 9781119736080

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AI-Enabled Analytics for Business by Lawrence S. Maisel,Robert J. Zwerling,Jesper H. Sorensen Pdf

We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.

Author : Wayne W. Eckerson
Publisher : John Wiley & Sons
Page : 321 pages
File Size : 42,5 Mb
Release : 2005-10-27
Category : Business & Economics
ISBN : 9780471757658

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Performance Dashboards by Wayne W. Eckerson Pdf

Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business processes, and improve performance. Wayne W. Eckerson (Hingham, MA) is the Director of Research for The Data Warehousing Institute (TDWI), the leading association of business intelligence and data warehousing professionals worldwide that provide high-quality, in-depth education, training, and research. He is a columnist for SearchCIO.com, DM Review, Application Development Trends, the Business Intelligence Journal, and TDWI Case Studies & Solution.

Author : P. Mary Jeyanthi,Tanupriya Choudhury,Dieu Hack-Polay,T P Singh,Sheikh Abujar
Publisher : Springer Nature
Page : 236 pages
File Size : 55,9 Mb
Release : 2022-01-01
Category : Technology & Engineering
ISBN : 9783030827632

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Decision Intelligence Analytics and the Implementation of Strategic Business Management by P. Mary Jeyanthi,Tanupriya Choudhury,Dieu Hack-Polay,T P Singh,Sheikh Abujar Pdf

This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.