Design Strategy

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Creative Strategy and the Business of Design

Douglas Davis
Creative Strategy and the Business of Design Book PDF

Author : Douglas Davis
Publisher : Simon and Schuster
Page : 208 pages
File Size : 46,9 Mb
Release : 2016-06-14
Category : Design
ISBN : 9781440341557

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Creative Strategy and the Business of Design by Douglas Davis Pdf

"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Building Design Strategy

Thomas Lockwood,Thomas Walton
Building Design Strategy Book PDF

Author : Thomas Lockwood,Thomas Walton
Publisher : Simon and Schuster
Page : 272 pages
File Size : 51,5 Mb
Release : 2010-06-29
Category : Design
ISBN : 9781581157574

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Building Design Strategy by Thomas Lockwood,Thomas Walton Pdf

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Good Strategy Bad Strategy

Richard Rumelt
Good Strategy Bad Strategy Book PDF

Author : Richard Rumelt
Publisher : Currency
Page : 338 pages
File Size : 40,9 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9780307886231

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Good Strategy Bad Strategy by Richard Rumelt Pdf

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Playing to Win

Alan G. Lafley,Roger L. Martin
Playing to Win Book PDF

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 41,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

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Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

UX Strategy

Jaime Levy
UX Strategy Book PDF

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 40,5 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Design Strategy

Nancy C. Roberts
Design Strategy Book PDF

Author : Nancy C. Roberts
Publisher : MIT Press
Page : 523 pages
File Size : 52,8 Mb
Release : 2023-11-14
Category : Design
ISBN : 9780262546812

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Design Strategy by Nancy C. Roberts Pdf

A new approach to addressing the contemporary world’s most difficult challenges, such as climate change and poverty. Conflicts over “the problem” and “the solution” plague the modern world and land problem solvers in what has been called “wicked problem territory”—a social space with high levels of conflict over problems and solutions. In Design Strategy, Nancy C. Roberts proposes design as a strategy of problem solving to close the gap between an existing state and a desired state. Utilizing this approach, designers and change agents are better able to minimize self-defeating conflicts over problems and solutions, break the logjam of opposition, and avoid the traps that lock problem solvers into a never-ending cycle of conflict. Design as a field continues to grow and evolve, but Design Strategy focuses on three levels of design where “wicked problems” tend to lurk—strategic design (of private and public organizations), systemic design (of networked and overlapping economic, technical, political, and social subsystems), and regenerative design (of life-giving realignment between humanity and nature). Within this framework, Roberts presents refreshingly interdisciplinary case studies that integrate theory and practice across diverse fields to guide professionals in any domain—from business and nonprofit organizations to educational and healthcare systems—and finally offers hope that humanity can tackle the existential challenges we face in the twenty-first century.

Design Management

Kathryn Best
Design Management Book PDF

Author : Kathryn Best
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 47,7 Mb
Release : 2015-02-26
Category : Design
ISBN : 9781472573681

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Design Management by Kathryn Best Pdf

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

Design Management

Kathryn Best
Design Management Book PDF

Author : Kathryn Best
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 46,5 Mb
Release : 2015-07-23
Category : Design
ISBN : 9781474260374

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Design Management by Kathryn Best Pdf

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Structure in Nature Is a Strategy for Design

Peter Pearce
Structure in Nature Is a Strategy for Design Book PDF

Author : Peter Pearce
Publisher : MIT Press
Page : 268 pages
File Size : 44,7 Mb
Release : 1990
Category : Architecture
ISBN : 0262660458

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Structure in Nature Is a Strategy for Design by Peter Pearce Pdf

"The structural designs that occur in nature - in molecules, in crystals, in living cells - appear in this fully illustrated book as a source of inspiration and study of design of man-made structures" -- BOOK JACKET.

Design and Strategy

Wanda Grimsgaard
Design and Strategy Book PDF

Author : Wanda Grimsgaard
Publisher : Taylor & Francis
Page : 1131 pages
File Size : 41,8 Mb
Release : 2022-12-14
Category : Design
ISBN : 9781000772296

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Design and Strategy by Wanda Grimsgaard Pdf

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Mental Models

Indi Young
Mental Models Book PDF

Author : Indi Young
Publisher : Rosenfeld Media
Page : 299 pages
File Size : 55,8 Mb
Release : 2008-02-01
Category : Computers
ISBN : 9781933820194

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Mental Models by Indi Young Pdf

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Design Thinking for Strategy

Claude Diderich
Design Thinking for Strategy Book PDF

Author : Claude Diderich
Publisher : Springer Nature
Page : 219 pages
File Size : 40,8 Mb
Release : 2019-10-01
Category : Mathematics
ISBN : 9783030258757

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Design Thinking for Strategy by Claude Diderich Pdf

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

The Design of Business

Roger L. Martin
The Design of Business Book PDF

Author : Roger L. Martin
Publisher : Harvard Business Press
Page : 209 pages
File Size : 53,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781422177808

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The Design of Business by Roger L. Martin Pdf

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Strategy Without Design

Robert C. H. Chia,Robin Holt
Strategy Without Design Book PDF

Author : Robert C. H. Chia,Robin Holt
Publisher : Cambridge University Press
Page : 261 pages
File Size : 40,5 Mb
Release : 2009-10-08
Category : Business & Economics
ISBN : 9780521895507

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Strategy Without Design by Robert C. H. Chia,Robin Holt Pdf

A unique analysis of strategy in organizations that shows how successful strategies may result without planning or design.

Understanding by Design

Grant P. Wiggins,Jay McTighe
Understanding by Design Book PDF

Author : Grant P. Wiggins,Jay McTighe
Publisher : ASCD
Page : 383 pages
File Size : 43,9 Mb
Release : 2005
Category : Education
ISBN : 9781416600350

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Understanding by Design by Grant P. Wiggins,Jay McTighe Pdf

What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.