Designology A Designer Is A Scientist Who Creates An Emotional Connection Between A Brand And Its Audiences

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DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences

Yasushi Kusume
DESIGNOLOGY A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences Book PDF

Author : Yasushi Kusume
Publisher : Diplomica Verlag
Page : 249 pages
File Size : 41,9 Mb
Release : 2016-10
Category : Architecture
ISBN : 9783959349673

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DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences by Yasushi Kusume Pdf

Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.

Emotions in Technology Design: From Experience to Ethics

Rebekah Rousi,Jaana Leikas,Pertti Saariluoma
Emotions in Technology Design From Experience to Ethics Book PDF

Author : Rebekah Rousi,Jaana Leikas,Pertti Saariluoma
Publisher : Springer
Page : 189 pages
File Size : 46,9 Mb
Release : 2021-10-01
Category : Computers
ISBN : 3030534855

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Emotions in Technology Design: From Experience to Ethics by Rebekah Rousi,Jaana Leikas,Pertti Saariluoma Pdf

Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science – cognitive-affective theories of emotions (i.e., Appraisal); culture – the ways in which our minds are trained to recognise, respond to and influence design; and ethics – a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that ‘something more’ in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.

Design for Emotion

Trevor van Gorp,Edie Adams
Design for Emotion Book PDF

Author : Trevor van Gorp,Edie Adams
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2012-07-06
Category : Computers
ISBN : 1974810224

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Design for Emotion by Trevor van Gorp,Edie Adams Pdf

Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.Design for Emotion:explains the relationship between emotions and product personalitiesdetails the most important dimensions of a product's personalityexamines models for understanding users' relationships with productsexplores how to intentionally design product personalities provides extensive examples from the worlds of product, web and application designincludes a simple and effective model for creating more emotional designsThe book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values.

Place Advantage

Sally Augustin,Neil Frankel,Cindy Coleman
Place Advantage Book PDF

Author : Sally Augustin,Neil Frankel,Cindy Coleman
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 53,7 Mb
Release : 2015-09-23
Category : Architecture
ISBN : 9781119214373

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Place Advantage by Sally Augustin,Neil Frankel,Cindy Coleman Pdf

Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.

Designology

Sally Augustin
Designology Book PDF

Author : Sally Augustin
Publisher : Mango Media Inc.
Page : 302 pages
File Size : 51,8 Mb
Release : 2019-02-28
Category : House & Home
ISBN : 9781633538832

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Designology by Sally Augustin Pdf

A simple guide to creating spaces at home and work that align with your personality type and support your goals—with the help of science. Discover a new paradigm: Are you an adventurer or a visionary? A maverick or a maven? Designology makes design personal through environmental and design psychologist Sally Augustin’s 8 personality “Placetypes” that characterize the different ways we can relate to the space around us. Personalize everything: What color should you paint your child’s bedroom? How do shapes and patterns influence how you think in a space? How do room dimensions influence you psychologically? Designology answers all these questions and more with practical how-to advice and real-world examples sure to help make your house a happier place to be. Move forward with your design projects: Bust through the design paralysis that affects so many by applying verified science-based insights. Designology will help you regain control of your design-related efforts with suggestions customized to your personality and space-related needs. Find out what really matters: Designology teaches you how smells, textures, and other factors in your home influence your happiness. It shows you how your personality and ideal design styles are really related. Readers will learn about: · How to sound-scape a place whether they need to concentrate or think creatively · How to use scents in their home to help their family feel healthier · What to read into their spouse’s desktop landscape · How to use paint to make their living room feel more comfortable · And much more! Take on your intimidating design tasks with confidence using this practical, personalizable how-to guide.

60-Minute Brand Strategist

Idris Mootee
60 Minute Brand Strategist Book PDF

Author : Idris Mootee
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 52,8 Mb
Release : 2013-05-17
Category : Business & Economics
ISBN : 9781118659960

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60-Minute Brand Strategist by Idris Mootee Pdf

Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

Brand Romance

Y. Kusume,N. Gridley
Brand Romance Book PDF

Author : Y. Kusume,N. Gridley
Publisher : Springer
Page : 235 pages
File Size : 41,5 Mb
Release : 2013-11-25
Category : Business & Economics
ISBN : 9781137369017

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Brand Romance by Y. Kusume,N. Gridley Pdf

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Arts & Humanities Citation Index

Anonim
Arts Humanities Citation Index Book PDF

Author : Anonim
Publisher : Unknown
Page : 1308 pages
File Size : 51,5 Mb
Release : 1997
Category : Arts
ISBN : UOM:39015064552733

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Arts & Humanities Citation Index by Anonim Pdf

A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.

New Bathroom Ideas that Work

Scott Gibson
New Bathroom Ideas that Work Book PDF

Author : Scott Gibson
Publisher : Taunton Press
Page : 227 pages
File Size : 45,7 Mb
Release : 2012
Category : House & Home
ISBN : 9781600853579

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New Bathroom Ideas that Work by Scott Gibson Pdf

Presents a range of remodeling ideas for bathrooms of all shapes and sizes, highlighting fixtures, lighting, heating and cooling, storage, and design.

The LEGO Principle

Joey Bonifacio
The LEGO Principle Book PDF

Author : Joey Bonifacio
Publisher : Charisma Media
Page : 204 pages
File Size : 47,5 Mb
Release : 2012-09-04
Category : Religion
ISBN : 9781616386788

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The LEGO Principle by Joey Bonifacio Pdf

Using the example of LEGO®, a company that has been transforming the way people play for more than fifty years, Joey Bonifacio shows you how to make a difference—one connection at a time.

Drafting & Design

Travis Kelly Wilson
Drafting Design Book PDF

Author : Travis Kelly Wilson
Publisher : Bloomsbury Publishing USA
Page : 226 pages
File Size : 55,9 Mb
Release : 2011-04-01
Category : Architecture
ISBN : 9781609018405

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Drafting & Design by Travis Kelly Wilson Pdf

Using a residential design scenario that increases in scope from chapter to chapter and results in a complete set of working drawings, Drafting and Design: Basics for Interior Design teaches the art of drafting through hands-on application. Introducing essential drafting tools, equipment, and methods, the book is designed to help interior designers develop an understanding of space planning and leverage manual drafting skills to design usable and livable space.

The Art of Is

Stephen Nachmanovitch, PhD
The Art of Is Book PDF

Author : Stephen Nachmanovitch, PhD
Publisher : New World Library
Page : 290 pages
File Size : 55,8 Mb
Release : 2019-04-09
Category : Performing Arts
ISBN : 9781608686155

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The Art of Is by Stephen Nachmanovitch, PhD Pdf

A MASTERFUL BOOK ABOUT BREATHING LIFE INTO ART AND ART INTO LIFE "Stephen Nachmanovitch's The Art of Is is a philosophical meditation on living, living fully, living in the present. To the author, an improvisation is a co-creation that arises out of listening and mutual attentiveness, out of a universal bond of sharing that connects all humanity. It is a product of the nervous system, bigger than the brain and bigger than the body; it is a once-in-a-lifetime encounter, unprecedented and unrepeatable. Drawing from the wisdom of the ages, The Art of Is not only gives the reader an inside view of the states of mind that give rise to improvisation, it is also a celebration of the power of the human spirit, which — when exercised with love, immense patience, and discipline — is an antidote to hate." — Yo-Yo Ma, cellist

Blue Ocean Leadership (Harvard Business Review Classics)

W. Chan Kim,Renée A. Mauborgne
Blue Ocean Leadership Harvard Business Review Classics Book PDF

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 40,9 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692657

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Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

The Meaningful Brand

N. Hollis
The Meaningful Brand Book PDF

Author : N. Hollis
Publisher : Springer
Page : 226 pages
File Size : 46,9 Mb
Release : 2016-04-30
Category : Medical
ISBN : 9781137365590

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The Meaningful Brand by N. Hollis Pdf

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Start Your Own e-Business

Entrepreneur magazine,Rich Mintzer
Start Your Own e Business Book PDF

Author : Entrepreneur magazine,Rich Mintzer
Publisher : Entrepreneur Press
Page : 264 pages
File Size : 46,8 Mb
Release : 2014-06-16
Category : Business & Economics
ISBN : 9781613082683

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Start Your Own e-Business by Entrepreneur magazine,Rich Mintzer Pdf

With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every “netpreneur’s” business-building bible.