Developing New Products And Services

Author : Lawrence Sanders
Publisher : Business Expert Press
Page : 340 pages
File Size : 40,9 Mb
Release : 2011-10-14
Category : Business & Economics
ISBN : 9781606492420

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Developing New Products and Services by Lawrence Sanders Pdf

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Author : Lawrence G. Sanders
Publisher : Unknown
Page : 128 pages
File Size : 40,7 Mb
Release : 2012*
Category : Electronic
ISBN : 1453343601

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Developing New Products and Services by Lawrence G. Sanders Pdf

Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 52,7 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118051283

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New Product Development For Dummies by Robin Karol,Beebe Nelson Pdf

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Author : Rosanna Garcia
Publisher : CRC Press
Page : 438 pages
File Size : 51,7 Mb
Release : 2014-04-11
Category : Business & Economics
ISBN : 9781482203615

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Creating and Marketing New Products and Services by Rosanna Garcia Pdf

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.

Author : Martin Charter,Ursula Tischner
Publisher : Routledge
Page : 540 pages
File Size : 51,6 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351282468

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Sustainable Solutions by Martin Charter,Ursula Tischner Pdf

Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services. There is now an urgent need for appropriate management structures, practical tools and increased awareness among all stakeholders in the product development process and throughout the entire product life-cycle. These are huge issues – with major implications for corporate management, design and production strategies. Sustainable Solutions provides state-of-the-art analysis and case studies on why and how cutting-edge companies are developing new products and services to fit "triple-bottom-line" expectations. The book is split into three sections: first, the broad issues of business sustainability are examined with focus on sustainable production and consumption and consideration of North–South issues. Second, the book tackles the major methodologies and approaches toward organising and developing more sustainable products and services. Third, an outstanding collection of global case studies highlights the progress made by a wide range of companies toward dematerialisation, eco-innovation and design for durability. Finally, the book collects together a comprehensive list of web addresses of useful organisations. Practical and comprehensive, Sustainable Solutions will be essential reading for corporate managers, product designers, R&D staff, academics and all individuals interested in a definitive source on how new product and service development can and is contributing toward tacking the challenge of sustainable development.

Author : Preston G. Smith,Donald G. Reinertsen
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 48,5 Mb
Release : 1997-10-30
Category : Business & Economics
ISBN : 9780471292524

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Developing Products in Half the Time by Preston G. Smith,Donald G. Reinertsen Pdf

Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr. Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment." Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company "As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time. This book is one of the only sources of concepts, methods, and metrics for compressing this critical portion of the development process." David M. Lewis, Product Manager, Eastman Kodak Co. "Using these tools we've more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fast-to-market techniques, and the icons in the margins highlight the opportunities and pitfalls." Mike Brennan , Vice President of Product Development, Black & Decker

Author : Anonim
Publisher : Research & Education Assoc.
Page : 132 pages
File Size : 50,9 Mb
Release : 2024-06-01
Category : Industrial management
ISBN : 0738670081

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Developing New Products Services Essentials by Anonim Pdf

This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Author : G. Lawrence Sanders
Publisher : Unknown
Page : 128 pages
File Size : 44,8 Mb
Release : 2012
Category : New products
ISBN : 1782680705

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Developing New Products and Services by G. Lawrence Sanders Pdf

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Author : Jerry Patrick
Publisher : McGraw Hill Professional
Page : 232 pages
File Size : 50,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 0844236624

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How to Develop Successful New Products by Jerry Patrick Pdf

New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here--in "How to Develop Successful New Products." In thirteen practical, easy-to-read chapters the author shows you the step-by-step formulas for increasing your "hit rate" and protecting yourself and your company from losers, with chapters on: Identifying the reasons for failure Overcoming the barriers to effective communication Identifying those customer needs that matter most Positioning your products to be first, be right, and make the sale Building value-added benefits into your products Generating ideas that pay off every time Expanding your products' reach with more effective segmentation Successfully going global but "thinking local" Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, "How to Develop Successful New Products" will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another.

Author : Tim Jones
Publisher : Butterworth-Heinemann
Page : 156 pages
File Size : 51,8 Mb
Release : 1997
Category : Business & Economics
ISBN : STANFORD:36105019307987

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New Product Development by Tim Jones Pdf

New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process. Extensive use of photographs Includes case studies of Rover, Flymo, Logitech and Polaroid Provides a balanced overview of an often misunderstood process

Author : Jonathan Cagan,Craig M. Vogel
Publisher : FT Press
Page : 364 pages
File Size : 43,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0139696946

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Creating Breakthrough Products by Jonathan Cagan,Craig M. Vogel Pdf

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Author : Richard T. Hise
Publisher : Unknown
Page : 324 pages
File Size : 51,7 Mb
Release : 1977
Category : New products
ISBN : UOM:35128000193043

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Product/service Strategy by Richard T. Hise Pdf

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 216 pages
File Size : 40,5 Mb
Release : 2009-03-06
Category : Business & Economics
ISBN : 9781439224601

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Lean, Rapid and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Author : Anil Mital,Anoop Desai,Anand Subramanian,Aashi Mital
Publisher : Elsevier
Page : 538 pages
File Size : 45,7 Mb
Release : 2014-08-12
Category : Technology & Engineering
ISBN : 9780128001905

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Product Development by Anil Mital,Anoop Desai,Anand Subramanian,Aashi Mital Pdf

Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation and design review and then on to manufacturing planning and cost accounting. An increasingly large number of graduate and professional training programs are aimed at meeting that need by creating a better understanding of how to integrate and accelerate the entire product development process. This book is the perfect accompaniment and a comprehensive guide. The second edition of this instructional reference work presents invaluable insight into the concurrent nature of the multidisciplinary product development process. It can be used in the traditional classroom, in professional continuing education courses or for self-study. This book has a ready audience among graduate students in mechanical and industrial engineering, as well as in many MBA programs focused on manufacturing management. This is a global need that will find a receptive readership in the industrialized world particularly in the rapidly developing industrial economies of South Asia and Southeast Asia. Reviews the precepts of Product design in a step-by-step structured process and focuses on the concurrent nature of product design Helps the reader to understand the connection between initial design and interim and final design, including design review and materials selection Offers insight into roles played by product functionality, ease-of assembly, maintenance and durability, and their interaction with cost estimation and manufacturability through the application of design principles to actual products

Author : United States. Business and Defense Services Administration
Publisher : Unknown
Page : 28 pages
File Size : 53,9 Mb
Release : 1969
Category : Marketing
ISBN : MINN:31951D03507295O

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Information Sources on Marketing New Products by United States. Business and Defense Services Administration Pdf