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Author : John Rider
Publisher : Unknown
Page : 432 pages
File Size : 43,5 Mb
Release : 1640
Category : Electronic
ISBN : ONB:+Z159062103
Author : Aparna Sundar
Publisher : Nova Science Publishers
Page : 0 pages
File Size : 47,5 Mb
Release : 2018
Category : Branding
ISBN : 1536135666
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Author : John Ashton
Publisher : Unknown
Page : 442 pages
File Size : 46,5 Mb
Release : 1888
Category : Fleet River, (London, England)
ISBN : HARVARD:32044050966837
Author : Sir John Maclean
Publisher : Unknown
Page : 528 pages
File Size : 43,5 Mb
Release : 1879
Category : Cornwall (England : County)
ISBN : YALE:39002012611365
Author : David Stifter
Publisher : Syracuse University Press
Page : 412 pages
File Size : 54,6 Mb
Release : 2006-06-12
Category : Language Arts & Disciplines
ISBN : 0815630727
David Stifter’s Sengoídelc (SHAN-goy-thelg) provides a comprehensive introduction to Old Irish grammar and metrics. As an introductory text to the Irish language spoken around the eighth century C.E., this essential volume, covering all aspects of the grammar in a clear and intuitive format, is ideally suited for use as a course book or as a guide for the independent learner. This handbook also will be an essential reference work for students of Indo-European philology and historical linguistics. Stifter leads the novice through the idiosyncrasies of the language, such as initial mutations and the double inflection of verbs. Filled with translation exercises based on selections from Old Irish texts, the book provides a practical introduction to the language and its rich history. Sengoídelc opens the door to the fascinating world of Old Irish literature, famous not only for the Táin Bó Cúailnge (The Cattle Raid of Cúailnge) and its lyrical nature poetry but also as a major source for the political and legal history of Ireland. Stifter’s step-by-step approach and engaging style make his book an ideal tool for both the self taught individual and the classroom environment. It will be of interest to beginning students of Old and Middle Irish, to scholars of Irish history, Celtic culture, and comparative linguistics, and to readers of Irish literature.
Author : Hensleigh Wedgwood
Publisher : Unknown
Page : 562 pages
File Size : 54,9 Mb
Release : 1859
Category : Electronic
ISBN : BSB:BSB10582372
Author : C.A. Brebbia,J.J. Sendra
Publisher : WIT Press
Page : 615 pages
File Size : 53,8 Mb
Release : 2017-12-20
Category : Architecture
ISBN : 9781784662172
Grouping a selection of papers from the 12th International Conference on Urban Regeneration and Sustainability, this book refers to all aspects of urban environment and provides solutions that lead towards sustainability. The series maintains its strong reputation and a substantial number of contributions have been made from a diverse range of transnational delegates, resulting in a variety of topics and experiences. Urban areas face a number of challenges related to reducing pollution, improving main transportation and infrastructure systems and these challenges can contribute to the development of social and economic imbalances and require the development of new solutions. The challenge is to manage human activities, pursuing welfare and prosperity in the urban environment, whilst considering the relationships between the parts and their connections with the living world. The dynamics of its networks (flows of energy matter, people, goods, information and other resources) are fundamental for an understanding of the evolving nature of today’s cities. Large cities represent a productive ground for architects, engineers, city planners, social and political scientists able to conceive new ideas and time them according to technological advances and human requirements. The multidisciplinary components of urban planning, the challenges presented by the increasing size of cities, the amount of resources required and the complexity of modern society are all addressed. The published papers cover the following fields: Urban strategies; Planning, development and management; The community and the city; Infrastructure and society; Eco-town planning; Spatial conflicts in the city; Urban transportation and planning; Conservation and regeneration; Architectural issues; Sustainable energy and the city; Environmental management; Flood risk; Waste management; Urban air pollution; Health issues; Water resources; Landscape planning and design; Intelligent environment; Planning for risk and natural hazards; Waterfront development; Case studies.
Author : Hensleigh Wedgwood
Publisher : Unknown
Page : 184 pages
File Size : 48,8 Mb
Release : 1866
Category : Language and history
ISBN : UOM:39015010823022
Author : Gavin Ambrose,Paul Harris
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 47,6 Mb
Release : 2017-09-07
Category : Design
ISBN : 9781350034228
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author : Brian Stone (Jr.)
Publisher : Cambridge University Press
Page : 205 pages
File Size : 50,9 Mb
Release : 2012-04-16
Category : Nature
ISBN : 9781107016712
First book to explore dramatic amplification of global warming underway in cities for students, policy makers and the general reader.
Author : John Ashton
Publisher : Unknown
Page : 358 pages
File Size : 54,8 Mb
Release : 1882
Category : Great Britain
ISBN : HARVARD:32044015719719
Author : Timothy G. Pearson
Publisher : McGill-Queen's Press - MQUP
Page : 375 pages
File Size : 48,6 Mb
Release : 2014-09-01
Category : History
ISBN : 9780773596467
Recent years have witnessed a revival of interest in holy figures in Canada. From the reputations of popes John Paul II and Benedict XVI as prolific saint-makers to the canonization of two figures associated with Canada - Brother André Bessette in 2010 and Kateri Tekakwitha in 2012 - saints are suddenly in the news and a topic of conversation. In Becoming Holy in Early Canada, Timothy Pearson explores the roots of sanctity in Canada to discover why reputations for holiness developed in the early colonial period and how saints were made in the local and immediate contexts of everyday life. Pearson weaves together the histories of well-known figures such as Marie de l'Incarnation with those of largely forgotten local saints such as lay brother and carpenter Didace Pelletier and the Algonquin martyr Joseph Onaharé. Adopting an approach that draws on performance theory, ritual studies, and lived religion, he unravels the expectations, interactions, and negotiations that constituted holy performances. Because holy reputations developed over the course of individuals' lifetimes and in after-death relationships with local faith communities through belief in miracles, holy lives are best read as local, embedded, and contextualized histories. Placing colonial holy figures between the poles of local expectation and the universal Catholic theology of sanctity, Becoming Holy in Early Canada shows how reputations developed and individuals became local saints long before they came to the attention of the church in Rome.
Author : Gibson Burrell,Gareth Morgan
Publisher : Routledge
Page : 361 pages
File Size : 47,7 Mb
Release : 2017-03-02
Category : Social Science
ISBN : 9781351899147
The authors argue in this book that social theory can usefully be conceived in terms of four broad paradigms, based upon different sets of meta-theoretical assumptions with regard to the nature of social science and the nature of society. The four paradigms - Functionalist, Interpretive, Radical Humanist and Radical Structuralist - derive from quite distinct intellectual traditions, and present four mutually exclusive views of the social work. Each stands in its own right, and generates its own distinctive approach to the analysis of social life. The authors provide extensive reviews of the four paradigms, tracing the evolution and inter-relationships between the various sociological schools of thought within each. They then proceed to relate theories of organisation to this wider background. This book covers a great range of intellectual territory. It makes a number of important contributions to our understanding of sociology and organisational analysis, and will prove an invaluable guide to theorists, researchers and students in a variety of social science disciplines. It stands as a discourse in social theory, drawing upon the general area of organisation studies - industrial sociology, organisation theory, organisational psychology, and industrial relations - as a means of illustrating more general sociological themes. In addition to reviewing and evaluating existing work, it provides a framework for appraising future developments in the area of organisational analysis, and suggests the form which some of these developments are likely to take.
Author : Tina Block
Publisher : UBC Press
Page : 244 pages
File Size : 55,9 Mb
Release : 2016-07-22
Category : Religion
ISBN : 9780774831314
The image of a rough frontier – where working men were tempted away from church on Sundays by more profane concerns – was perpetuated by postwar religious leaders troubled by the decline in church involvement. Tina Block debunks the myth of a godless frontier, revealing a Pacific Northwest that rejected organized religion – but not necessarily God. Not just working men but also women, families, and middle-class communities helped to shape the region’s secular identity. Drawing on oral histories, census data, newspapers, and archival sources, Block launches this exploration of Northwest secularity and the independent spirit of those who chose to live irreligiously.
Author : Marguerite Van Die
Publisher : University of Toronto Press
Page : 380 pages
File Size : 48,6 Mb
Release : 2001-01-01
Category : Religion
ISBN : 0802082459
As this collection of scholarly case studies reveals, religion once played a major public role in all aspects of Canadian society, including politics, education, and culture.