Diffusion Of Innovations 4th Edition

Author : Everett M. Rogers
Publisher : Simon and Schuster
Page : 550 pages
File Size : 54,7 Mb
Release : 2010-07-06
Category : Business & Economics
ISBN : 9781451602470

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Diffusion of Innovations, 4th Edition by Everett M. Rogers Pdf

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Author : Everett M. Rogers
Publisher : Simon and Schuster
Page : 576 pages
File Size : 46,5 Mb
Release : 2003-08-16
Category : Business & Economics
ISBN : 9780743258234

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Diffusion of Innovations, 5th Edition by Everett M. Rogers Pdf

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Author : Everett M. Rogers
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 2012
Category : Electronic
ISBN : OCLC:1375278071

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Diffusion of Innovations by Everett M. Rogers Pdf

Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Author : Everett M. Rogers
Publisher : Unknown
Page : 546 pages
File Size : 48,9 Mb
Release : 1995
Category : Diffusion of innovations
ISBN : UOM:49015002200245

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Diffusion of Innovations by Everett M. Rogers Pdf

Growing up when your body and mind insist on performing things that are far from normal must be like a hell on earth. Frank developed Tourette Syndrome before the disease was recognized as a physiological ailment, and eventually inherited all of its complications. After many admissions to hospitals where he was treated as a psych patient, he was finally admitted to New York Hospital and diagnosed with Tourette Syndrome.Some victims of TS have very mild symptoms, such as an occasional twitch, eye blinking, or throat clearing. Frank's severe tics in the form of loud barking noises, body twitches, picking at his skin, or poking others, plus ADHD, OCD, coprolalia (constantly using obscene language ), echolalia (repeating sentences and words over and over), all led to a life filled with experiences that most of us could not imagine. Through this book he has relived some of those events, and explains that he would probably have committed suicide if he had not believed such an action would condemn him to hell for all eternity. You will laugh and cry as you read his story, and obtain a better understanding of Tourette Syndrome or anyone afflicted with similar disorders.

Author : Everett M. Rogers
Publisher : New York : Free Press ; London : Collier Macmillan
Page : 488 pages
File Size : 45,6 Mb
Release : 1983
Category : Social Science
ISBN : UOM:39015011187617

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DIFFUSION OF INNOVATIONS 3RD E REV by Everett M. Rogers Pdf

Innovation in organisations Change agents.

Author : OECD,Eurostat
Publisher : OECD Publishing
Page : 256 pages
File Size : 55,8 Mb
Release : 2018-10-22
Category : Electronic
ISBN : 9789264304604

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The Measurement of Scientific, Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition by OECD,Eurostat Pdf

What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.

Author : Trisha Greenhalgh
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 50,7 Mb
Release : 2017-05-23
Category : Medical
ISBN : 9781119238515

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How to Implement Evidence-Based Healthcare by Trisha Greenhalgh Pdf

British Medical Association Book Award Winner - President's Award of the Year 2018 From the author of the bestselling introduction to evidence-based medicine, this brand new title makes sense of the complex and confusing landscape of implementation science, the role of research impact, and how to avoid research waste. How to Implement Evidence-Based Healthcare clearly and succinctly demystifies the implementation process, and explains how to successfully apply evidence-based healthcare to practice in order to ensure safe and effective practice. Written in an engaging and practical style, it includes frameworks, tools and techniques for successful implementation and behavioural change, as well as in-depth coverage and analysis of key themes and topics with a focus on: Groups and teams Organisations Patients Technology Policy Networks and systems How to Implement Evidence-Based Healthcare is essential reading for students, clinicians and researchers focused on evidence-based medicine and healthcare, implementation science, applied healthcare research, and those working in public health, public policy, and management.

Author : Manoj Sharma,John Albert Romas
Publisher : Jones & Bartlett Learning
Page : 318 pages
File Size : 53,5 Mb
Release : 2012
Category : Education
ISBN : 9780763796112

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Theoretical Foundations of Health Education and Health Promotion by Manoj Sharma,John Albert Romas Pdf

"Introduces students to common theories from behavioral and social sciences that are currently being used in health education and promotion. Each discussion of theory is accompanied by a practical skill-building activity in the context of planning and evaluation and a set of application questions that will assist the student in mastering the application of the theory."--

Author : Karen Glanz,Barbara K. Rimer,K. Viswanath
Publisher : John Wiley & Sons
Page : 894 pages
File Size : 40,5 Mb
Release : 2008-08-28
Category : Medical
ISBN : 9780470432488

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Health Behavior and Health Education by Karen Glanz,Barbara K. Rimer,K. Viswanath Pdf

Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Author : Joe Tidd,John Bessant
Publisher : Wiley
Page : 680 pages
File Size : 53,9 Mb
Release : 2013-07-10
Category : Business & Economics
ISBN : 111836063X

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Managing Innovation by Joe Tidd,John Bessant Pdf

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Author : E. M. Rogers
Publisher : Unknown
Page : 453 pages
File Size : 49,7 Mb
Release : 1982
Category : Electronic
ISBN : OCLC:474997099

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Diffusion of Innovations by E. M. Rogers Pdf

The new edition makes use of the important ideas of uncertainty and information. The author presents an important discussion of how new innovations generate uncertainty for individuals and organizations, how this uncertainty holds the promise of alternatives superior to practice, and how it thereby provides the motivation to seek infor- mation. Thus the diffusion of innovations is essentially presented as a social process in which subjectively perceived information about a new phenomenon is communicated.

Author : James G. March,Herbert A. Simon
Publisher : John Wiley & Sons
Page : 310 pages
File Size : 46,8 Mb
Release : 1993-05-07
Category : Business & Economics
ISBN : 9780631186311

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Organizations by James G. March,Herbert A. Simon Pdf

Everything you ever wanted to know about growing grapes March and Simon's Organizations has become a classic in the field of organizational management for its broad scope and depth of information. Written by two of the most prominent experts in the field, this book offers invaluable insight on all aspects of organizational culture through deep discussion of organization theory. The definitive reference for topics including bounded rationality, satisficing, inducement/contribution balances, attention focus, uncertainty absorption and more, this seminal text offers authoritative insight with a practical grounding in the field.

Author : Klaus Schwab
Publisher : Currency
Page : 194 pages
File Size : 51,6 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781524758868

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The Fourth Industrial Revolution by Klaus Schwab Pdf

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Author : Karen Glanz
Publisher : Unknown
Page : 52 pages
File Size : 53,7 Mb
Release : 1997
Category : Health behavior
ISBN : MINN:31951D01539989F

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Theory at a Glance by Karen Glanz Pdf

Author : Paul Trott
Publisher : Financial Times/Prentice Hall
Page : 446 pages
File Size : 42,8 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015059987373

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Innovation Management and New Product Development by Paul Trott Pdf

INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research