Digital Business And Electronic Commerce

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 762 pages
File Size : 55,6 Mb
Release : 2021-03-28
Category : Business & Economics
ISBN : 9783030634827

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Digital Business and Electronic Commerce by Bernd W. Wirtz Pdf

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Author : Dave Chaffey
Publisher : Pearson Education
Page : 700 pages
File Size : 51,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0273707523

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E-business and E-commerce Management by Dave Chaffey Pdf

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Author : Dave Chaffey,David Edmundson-Bird,Tanya Hemphill
Publisher : Pearson UK
Page : 1051 pages
File Size : 53,5 Mb
Release : 2019
Category : Business enterprises
ISBN : 9781292193366

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Digital Business and E-commerce Management by Dave Chaffey,David Edmundson-Bird,Tanya Hemphill Pdf

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Author : Stuart Barnes
Publisher : Routledge
Page : 404 pages
File Size : 45,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750664936

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E-commerce and V-business by Stuart Barnes Pdf

Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.

Author : Bernd W. Wirtz
Publisher : Springer
Page : 252 pages
File Size : 44,5 Mb
Release : 2019-04-02
Category : Business & Economics
ISBN : 9783030130053

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Digital Business Models by Bernd W. Wirtz Pdf

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Author : Teresa Scassa,Michael Eugene Deturbide
Publisher : CCH Canadian Limited
Page : 548 pages
File Size : 55,6 Mb
Release : 2004
Category : Electronic commerce
ISBN : 1553673700

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Electronic Commerce and Internet Law in Canada by Teresa Scassa,Michael Eugene Deturbide Pdf

Author : Dave Chaffey
Publisher : Pearson Higher Ed
Page : 714 pages
File Size : 41,9 Mb
Release : 2014-08-28
Category : Business & Economics
ISBN : 9780273786573

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Digital Business and E-Commerce Management 6th edn PDF eBook by Dave Chaffey Pdf

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Author : Abhijit Chaudhury,Jean-Pierre Kuilboer
Publisher : Unknown
Page : 484 pages
File Size : 40,8 Mb
Release : 2002
Category : Business & Economics
ISBN : STANFORD:36105110415168

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E-business and E-commerce Infrastructure by Abhijit Chaudhury,Jean-Pierre Kuilboer Pdf

This book is a comprehensive primer to both traditional and emerging E-Commerce technologies. Students with no prior technical knowledge will be able to grasp complex topics such as networking, Internet security, Web languages and other important subjects in a way that illustrates their use through case studies and practice by completing Web projects.

Author : Parag Diwan,Sunil Sharma
Publisher : Excel Books India
Page : 382 pages
File Size : 45,7 Mb
Release : 2002-08
Category : Electronic commerce
ISBN : 8174462031

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E-Commerce by Parag Diwan,Sunil Sharma Pdf

This book covers various standards in E-commerce, e.g. data communication and data translation. There are extensive illustrations on various issues ans E-commerce models, which provide a direction in the process of universal E-commerce. It is a complete guide to a business manager.

Author : Michael J. Shaw
Publisher : Routledge
Page : 304 pages
File Size : 46,8 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472698

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E-Commerce and the Digital Economy by Michael J. Shaw Pdf

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.

Author : Brian Stanford-Smith,Paul T. Kidd
Publisher : IOS Press
Page : 1164 pages
File Size : 46,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 1586030892

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E-business by Brian Stanford-Smith,Paul T. Kidd Pdf

How can the Internet and world wide web improve my long-term competitive advantage? This book helps answer this question by providing a better understanding of the technologies, their potential applications and the ways they can be used to add value for customers, support new strategies, and improve existing operations. It is not just about e-commerce but the broader theme of e-business which affects products, business processes, strategies, and relationships with customers, suppliers, distributors and competitors. To cover future trends, the editors have collected papers from authors operating at the frontiers of the developments so the reader can more appreciate the directions in which these technologies are heading. The resulting 165 essays have been collated into ten sections, which have been grouped in three parts: key issues, applications areas and applications, tools and technologies. A business rarely makes radical changes but is constantly making adjustments to circumstances. Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.

Author : Dr. Sudeshna Chakraborty,Priyanka Tyagi
Publisher : BPB Publications
Page : 160 pages
File Size : 44,5 Mb
Release : 2021-01-02
Category : Computers
ISBN : 9789389898408

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E Commerce for Entrepreneurs by Dr. Sudeshna Chakraborty,Priyanka Tyagi Pdf

Step-by-step guide to learning the role of E-commerce in our economy Ê KEY FEATURESÊ ¥ Hands-on with the concept of E-Commerce and E-Business. ¥Understand the know-how of working of E-Commerce framework. ¥Learn the type of E-Payment system and its mechanism. ¥Understanding Brand building and Digital Marketing methods. Ê DESCRIPTION Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the ÒDigital EconomyÓ, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy.Ê In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry. It will cover the key E-Banking concepts, changing dynamics, implementation approaches, and management issues in the E-Banking industry and Brand building. Ê WHAT YOU WILLÊ LEARNÊ ¥Understand the different models of E-Commerce. ¥Get to know more about the various types of Electronic Payment Systems. ¥Understand the security issues in Electronic Payment Systems. ¥Get familiar with the concept of Electronic banking and Online publishing. ¥Understanding how Digital marketing can impact on E-Commerce. WHO THIS BOOK IS FORÊÊ This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide. Ê TABLE OF CONTENTSÊÊ 1.Describe the concept of E-commerce and E-business 2.Understand the E-commerce frameworkÊ 3.Learn the various functions of E-commerce 4.Describe the models of E-commerce 5.Describe the concept of the Internet and its use in E-commerce 6.Define the various types of electronic payment systems 7.Understand the security issues in electronic payment system 8.Learn the concept of electronic banking and online publishing 9.Describe the methods of brand building in the market 10.Understand the role of digital marketing in brand building

Author : Dave Chaffey,Raymond Frost,Judy Strauss
Publisher : Financial Times/Prentice Hall
Page : 4 pages
File Size : 43,6 Mb
Release : 2003-09-11
Category : Electronic
ISBN : 058282186X

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E-Business and E-Commerce Management by Dave Chaffey,Raymond Frost,Judy Strauss Pdf

This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884

Author : Rana Tassabehji
Publisher : SAGE
Page : 376 pages
File Size : 40,8 Mb
Release : 2003-04-16
Category : Computers
ISBN : 9781412933599

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Applying E-Commerce in Business by Rana Tassabehji Pdf

This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.

Author : S. Pankaj
Publisher : APH Publishing
Page : 380 pages
File Size : 54,7 Mb
Release : 2005
Category : Business enterprises
ISBN : 8176488054

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E-commerce by S. Pankaj Pdf

As This Volume Shows, E-Commerce Is Emerging As A Potent Alternative To The Traditional Businesses. It Combines The Benefit Of The Traditional Business With The Case And Comfort Of Technology.