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Digital Business in Africa by Ogechi Adeola,Jude N. Edeh,Robert E. Hinson Pdf
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Digital Entrepreneurship in Africa by Nicolas Friederici,Michel Wahome,Mark Graham Pdf
The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley-influenced narratives of boundless opportunity and exponential growth, in which internet-enabled entrepreneurship allows Africa to "leapfrog" developmental stages to take a leading role in the digital revolution. This book contrasts these aspirations with empirical research about what is actually happening on the ground. The authors find that although the digital revolution has empowered local entrepreneurs, it does not untether local economies from the continent's structural legacies.
Digital Service Delivery in Africa by Ogechi Adeola,Jude N. Edeh,Robert E. Hinson,Fulufhelo Netswera Pdf
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.
Business Opportunities, Start-ups, and Digital Transformation in Africa by Herkulaas MvE Combrink, Tobias Knedlik, Samia Satti Osman Mohamed Nour, Ulrike Schuerkens, Katinka de Wet, Karl Wohlmuth Pdf
Volume 23 (2022/2023) of the African Development Perspectives Yearbook focusses on the issues of digital entrepreneurship, digital start-ups, and digital business opportunities in Africa. It investigates links between digitalization and development of productive capacities. It deals with business opportunities created by the digital transformation. It discusses the role of universities in the digital transformation process. It also presents book reviews and book notes. Country case studies include Senegal, Ghana, Ivory Coast, and South Africa.
Digital Entrepreneurship in Sub-Saharan Africa by Nasiru D. Taura,Elvira Bolat,Nnamdi O. Madichie Pdf
This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.
Business in Africa in the Era of Digital Technology by James Baba Abugre,Ellis L.C. Osabutey,Simon P. Sigué Pdf
This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.
Digital Innovations, Business and Society in Africa by Richard Boateng,Sheena Lovia Boateng,Thomas Anning-Dorson,Longe Olumide Babatope Pdf
For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.
Business Opportunities, Start-ups, and Digital Transformation in Africa by LIT Verlag Pdf
Volume 23 (2022/2023) of the African Development Perspectives Yearbook focusses on the issues of digital entrepreneurship, digital start-ups, and digital business opportunities in Africa. It investigates links between digitalization and development of productive capacities. It deals with business opportunities created by the digital transformation. It discusses the role of universities in the digital transformation process. It also presents book reviews and book notes. Country case studies include Senegal, Ghana, Ivory Coast, and South Africa.
Digital Africa by Tania Begazo,Moussa Blimpo,Mark Dutz Pdf
All African countries need better and more jobs for their growing populations. Digital Africa: Technological Transformation for Jobs shows that broader use of productivity-enhancing digital technologies by enterprises and households is imperative to generate such jobs, including for lower-skilled people. At the same time, broader use can support not only countries’ short-term objective of postpandemic economic recovery but also their vision of economic transformation with more inclusive growth. These outcomes are not automatic, however. Mobile internet availability has increased throughout the continent in recent years, but Africa’s uptake gap is the highest in the world. Areas with at least 3G mobile internet service now cover 84 percent of country populations averaged across Sub-Saharan Africa, but only 22 percent use such services. The average African business lags in the use of smartphones and computers, as well as more sophisticated digital technologies that catalyze further productivity gains. Two issues explain the usage gap: the affordability of these new technologies and the willingness to use them. For the 40 percent of Africans below the extreme poverty line, mobile data plans alone would cost one-third of their incomes—in addition to the price of access devices, apps, and electricity. Data plans for small and medium businesses are also more expensive than in other regions. Moreover, shortcomings in the quality of internet services—and in the supply of attractive, skill-appropriate apps that promote entrepreneurship and raise earnings—dampen people’s willingness to use them. For those countries already using these technologies, the development payoffs are significant. New empirical studies for this report add to the rapidly growing evidence that mobile internet availability directly raises enterprise productivity, increases jobs, and reduces poverty across Africa. To realize these and other benefits more widely, Africa’s countries must implement complementary and mutually reinforcing policies to strengthen both consumers’ ability to pay and willingness to use digital technologies. These interventions must prioritize productive use to generate large numbers of inclusive jobs in a region poised to benefit from a massive, youthful workforce—one projected to become the world’s largest by the end of this century.
Africa’s digital future by Ali Parry,Susara J. Jansen van Rensburg Pdf
The main thrust of this book is to examine whether Africa is in a position to benefit from the digital age, given the continent’s many development challenges and slow adoption of digital technologies. While there is substantial literature on the digital economy and the quickening pace of the Fourth Industrial Revolution (4IR), comparatively little research has been conducted on what the digital age means for Africa. This book aims to close this research gap by using various qualitative and quantitative research methodologies to arrive at a cross-section of original findings and perspectives on how Africa can capitalise on the benefits of digital developments, including their potential to create jobs and bring about more inclusive growth. The book’s main contribution is its coverage of a range of topics that will affect Africa’s digital future, including industrialisation, global value chains, transport and logistics, trade facilitation, labour-market dynamics, employment and education. The theme of digital trade forms a backdrop to many of the chapters, along with references to the COVID-19 pandemic. The book acknowledges that although African countries should learn from international best practices, they need to chart their own course according to their own particular circumstances. By adopting a digital mindset, countries should be able to diversify economically and extend their market reach across the continent. Furthermore, while Africa should be looking to the future and determining how digital technologies can become effective tools of sustainable development, the continent has much catching up to do.
Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift by Prof. Ogechi Adeola Pdf
15th Inaugural Lecture of the Pan-Atlantic University delivered on Sept 1, 2023, by Professor Ogechi Adeola LL.B (Nigeria), B.L. (Nigeria), MBA (Manchester), DBA (Manchester), Professor of Marketing. Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
The Future of Work in Africa by Jieun Choi,Mark A. Dutz,Zainab Usman Pdf
The Future of Work in Africa focuses on the key themes of creating productive jobs and addressing the needs of those left behind. It highlights how global trends, especially the adoption of digital technologies, may change the nature of work in Sub-Saharan Africa by creating new opportunities and challenges. It argues that, contrary to global fears of worker displacement by new technologies, African countries can develop an inclusive future of work, with opportunities for lower-skilled workers. Harnessing these opportunities is, however, contingent on implementing policies and making productive investments in four main areas. These are enabling inclusive digital technologies; building human capital for a young, rapidly growing, and largely low-skilled labor force; increasing the productivity of informal workers and enterprises; and extending social protection coverage to mitigate the risks associated with disruptions to labor markets. This companion report to the World Bank’s World Development Report 2019 concludes with important policy questions that should guide future research, whose findings could lead to more inclusive growth for African nations.
Africa, a continent rich in natural resources and vibrant cultures, is embracing digital technology to leapfrog into a future of development and growth. In recent years, the rapid expansion of digital technologies throughout Africa has presented countless opportunities for the continent to overcome traditional barriers and transform its economies. This easy-to-read and practical book explores how Africa can leverage digital technologies to drive innovation, advance education, and foster inclusive economic growth, ultimately propelling the continent into becoming a global leader in the digital age. The book aims to assist those who wish to invest in Africa to leverage opportunities presented by this amazing continent.
Africa’s Development Dynamics 2021 Digital Transformation for Quality Jobs by African Union Commission,OECD Pdf
Africa’s Development Dynamics uses lessons learned in the continent’s five regions – Central, East, North, Southern and West Africa – to develop policy recommendations and share good practices. Drawing on the most recent statistics, this analysis of development dynamics attempts to help African leaders reach the targets of the African Union’s Agenda 2063 at all levels: continental, regional, national and local.
Digital Business Models by Sébastien Ronteau,Laurent Muzellec,Deepak Saxena,Daniel Trabucchi Pdf
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.