Digital Marketing In A Week

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Digital Marketing In A Week

Nick Smith
Digital Marketing In A Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 128 pages
File Size : 40,5 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781471800412

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Digital Marketing In A Week by Nick Smith Pdf

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Successful Digital Marketing in a Week

Nick Smith
Successful Digital Marketing in a Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 0 pages
File Size : 47,8 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 1471800393

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Successful Digital Marketing in a Week by Nick Smith Pdf

The ability to successfully market digitally is crucial to anyone who wants to advance their career. Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website

Successful Digital Marketing in a Week

Nick Smith
Successful Digital Marketing in a Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 0 pages
File Size : 49,6 Mb
Release : 2016-05-10
Category : Business & Economics
ISBN : 1473609526

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Successful Digital Marketing in a Week by Nick Smith Pdf

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Marketing in 4 Weeks

Eric Davies,Nick Smith,Brian Salter
Marketing in 4 Weeks Book PDF

Author : Eric Davies,Nick Smith,Brian Salter
Publisher : Teach Yourself
Page : 480 pages
File Size : 54,9 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9781473605305

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Marketing in 4 Weeks by Eric Davies,Nick Smith,Brian Salter Pdf

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Small Business Marketing For Dummies

Barbara Findlay Schenck
Small Business Marketing For Dummies Book PDF

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 40,6 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451

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Small Business Marketing For Dummies by Barbara Findlay Schenck Pdf

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising

Brandon Breshears
12 Month Digital Marketing Planner The Workbook to Help You Organize and Plan Your Social Media Content and Paid Advertising Book PDF

Author : Brandon Breshears
Publisher : Independently Published
Page : 202 pages
File Size : 41,9 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 1793333548

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12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising by Brandon Breshears Pdf

What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You'll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you're looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year

Understanding Digital Marketing

Damian Ryan,Calvin Jones
Understanding Digital Marketing Book PDF

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 52,7 Mb
Release : 2012-03-03
Category : Business & Economics
ISBN : 9780749464288

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Understanding Digital Marketing by Damian Ryan,Calvin Jones Pdf

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Social Media Marketing In A Week

Nick Smith
Social Media Marketing In A Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 128 pages
File Size : 44,9 Mb
Release : 2013-04-26
Category : Business & Economics
ISBN : 9781444185935

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Social Media Marketing In A Week by Nick Smith Pdf

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Digital Marketing Strategy

Simon Kingsnorth
Digital Marketing Strategy Book PDF

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 51,6 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Digital Marketing Strategy

Simon Kingsnorth
Digital Marketing Strategy Book PDF

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 417 pages
File Size : 53,9 Mb
Release : 2022-05-03
Category : Business & Economics
ISBN : 9781398605985

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Digital Marketing Strategy by Simon Kingsnorth Pdf

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Web Marketing All-in-One For Dummies

John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
Web Marketing All in One For Dummies Book PDF

Author : John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
Publisher : John Wiley & Sons
Page : 1003 pages
File Size : 47,8 Mb
Release : 2012-07-12
Category : Business & Economics
ISBN : 9781118281673

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Web Marketing All-in-One For Dummies by John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten Pdf

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

4-Week Social Media Planner

Nova & Delta Planner
4 Week Social Media Planner Book PDF

Author : Nova & Delta Planner
Publisher : Unknown
Page : 108 pages
File Size : 54,7 Mb
Release : 2019-10-17
Category : Electronic
ISBN : 1700527487

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4-Week Social Media Planner by Nova & Delta Planner Pdf

4-Week Social Media Planner - Digital Marketing Workbook for Online Entrepreneurs This planner designed for helping online marketers and bloggers to organize their online marketing. It will help you plan your blog posts, keep track of social media updates, plan your week and more. Features: 4-Week Social Media Planner: Blog, Twitter, Linked In, Instagram, Facebook, Pinterest and YouTube Business goals and business contacts Advertising planner and tracker, post planner, sponsorships contact details and reviews Data analysis, weekly overview and social tasks Content planner, social media schedule and newsletter tracker And more! Large size, 8.5"x11" Paperback, matte cover finish This is a MUST have planner for online marketers and bloggers. A perfect gift for entrepreneurs on any occasion. Order today!

Practical Digital Marketing and AI Psychology

J. Jonathan Gabay
Practical Digital Marketing and AI Psychology Book PDF

Author : J. Jonathan Gabay
Publisher : Taylor & Francis
Page : 347 pages
File Size : 42,9 Mb
Release : 2024-08-05
Category : Business & Economics
ISBN : 9781040098929

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Practical Digital Marketing and AI Psychology by J. Jonathan Gabay Pdf

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

EBOOK: Principles and Practice of Marketing, 9e

David Jobber,Fiona Ellis-Chadwick
EBOOK Principles and Practice of Marketing 9e Book PDF

Author : David Jobber,Fiona Ellis-Chadwick
Publisher : McGraw Hill
Page : 864 pages
File Size : 54,6 Mb
Release : 2019-08-01
Category : Business & Economics
ISBN : 9781526847249

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EBOOK: Principles and Practice of Marketing, 9e by David Jobber,Fiona Ellis-Chadwick Pdf

EBOOK: Principles and Practice of Marketing, 9e

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Kaufmann, Hans Ruediger,Manarioti, Agapi
Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research and Opportunities Book PDF

Author : Kaufmann, Hans Ruediger,Manarioti, Agapi
Publisher : IGI Global
Page : 222 pages
File Size : 48,7 Mb
Release : 2017-05-17
Category : Business & Economics
ISBN : 9781683180173

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities by Kaufmann, Hans Ruediger,Manarioti, Agapi Pdf

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.