Author : Patrick Rice
Publisher : Amherst Media
Page : 128 pages
File Size : 43,6 Mb
Release : 2005-07-01
Category : Photography
ISBN : 9781608950294
Digital Portrait Photography of Teens and Seniors by Patrick Rice Pdf
Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.