Digital Press Office

Author : Stefano Calicchio
Publisher : Stefano Calicchio
Page : 199 pages
File Size : 40,9 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9791220229623

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Digital press office by Stefano Calicchio Pdf

The press office and public relations activities have undergone drastic changes with the advent of the internet. The management of new media today represents a fundamental step for anyone who wants to build their online visibility by learning to communicate with the typical services of web 2.0. In this manual you will discover operational strategies to take up the challenge of new media and set up a communication plan able to make the most of the many opportunities that have emerged in recent years. In particular, you will discover how to exploit the competitive advantage offered by the digital press office, how to organize online communication, how to apply the new rules of public relations on the web. You will also learn how to use new operational tools such as online press releases, article marketing, corporate blogs, digital interviews, online sponsorships and press kits. This will allow you to acquire key information to expand your target audience and to better manage your corporate communication. In simple terms, stop wasting time on ineffective reading or advice and now gain years of experience with reading that gives you all the information you need to achieve your goals.

Author : Heather Savigny,Einar Thorsen,Daniel Jackson,Jenny Alexander
Publisher : Springer
Page : 219 pages
File Size : 43,7 Mb
Release : 2015-08-31
Category : Social Science
ISBN : 9781137512642

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Media, Margins and Civic Agency by Heather Savigny,Einar Thorsen,Daniel Jackson,Jenny Alexander Pdf

This collection brings together new research on contemporary media, politics and power. It explores ways and means through which media can and do empower or dis-empower citizens at the margins that is, how they act as vehicles of, or obstacles to, civic agency and social change.

Author : Stefano Calicchio
Publisher : Stefano Calicchio
Page : 95 pages
File Size : 51,9 Mb
Release : 2020-10-24
Category : Business & Economics
ISBN : 9791220211932

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Artist 2.0 by Stefano Calicchio Pdf

Welcome to Artist 2.0, the practical manual that explains how to promote and sell your artworks through the web. Inside this guide you will discover fundamental information to develop your artistic career. You will learn all the main strategies to gain visibility. You will discover: - how to place advertisements about your work. - How to get articles and reviews on your account. - How to contact and manage critics and journalists through the web. - How to receive written recommendations from your clients in order to publish them online. - How to report your works in the main search engines. - How to sponsor your artistic activity online. - How to write and publish artistic press releases online. - How to resell on the internet the rights of use of your works... And much more! Stop wasting time and develop your art career NOW with all the information you need to get the attention of your customers and the feedback in the sales of your artwork.

Author : United States. Government Printing Office
Publisher : Unknown
Page : 116 pages
File Size : 47,5 Mb
Release : 2004
Category : Government publications
ISBN : MINN:31951D023982363

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Concept of Operations (ConOps V1.0) for the Future Digital System by United States. Government Printing Office Pdf

Author : Stefano Calicchio
Publisher : Stefano Calicchio
Page : 136 pages
File Size : 49,8 Mb
Release : 2020-11-08
Category : Business & Economics
ISBN : 9791220217538

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Musician 2.0 by Stefano Calicchio Pdf

How to turn your passion for music into a source of income? Is it possible to sell your music directly on the web? How can you promote your work at low cost while achieving important results? The whole truth and much more is available in "Musician 2.0", a complete guide to the art of producing and selling your music thanks to the new tools offered by the internet. Inside you will discover why the music market today is able to offer excellent earning possibilities to all independent musicians, how to realize step by step your marketing plan and how to distribute your contents on the main world music stores (iTunes, Spotify, Amazon Music and many others). Finally, you will find tips and step-by-step guides to promote your music business. Stop waiting for the great opportunity and start creating endless career opportunities in the world music market with the tips, guides and step-by-step examples in this manual.

Author : Edson C. Tandoc Jr.,Joy Jenkins,Ryan J Thomas,Oscar Westlund
Publisher : Routledge
Page : 264 pages
File Size : 44,9 Mb
Release : 2020-12-08
Category : Language Arts & Disciplines
ISBN : 9781000296624

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Critical Incidents in Journalism by Edson C. Tandoc Jr.,Joy Jenkins,Ryan J Thomas,Oscar Westlund Pdf

This edited collection examines critical incidents journalists have faced across different media contexts, exploring how journalists and other key actors negotiate various aspects of their work. Ranging from the Rwandan genocide to the News of the World hacking scandal in the UK, this book defines a critical incident as an event that has led journalists to reconsider their routines, roles, and rules. Combining theoretical and practical analysis, the contributors offer a discussion of the key events that journalists cover, such as political turmoil or natural disasters, as well as events that directly involve and affect journalists. Featuring case studies from countries including Australia, Germany, Brazil, Kenya, and the Philippines, the book explores the discourses that critical events have generated, how journalists and other stakeholders have responded to them, and how they have reshaped (or are reshaping) journalistic norms and practices. The book also proposes a roadmap for studying such pivotal moments in journalism. This one-of-a-kind collection is a valuable resource for students and scholars across journalism studies disciplines, from journalism history, to sociology of news, to digital journalism and political communication.

Author : Rob Brown
Publisher : Kogan Page Publishers
Page : 192 pages
File Size : 50,5 Mb
Release : 2009-04-03
Category : Business & Economics
ISBN : 9780749457327

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Public Relations and the Social Web by Rob Brown Pdf

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Author : Reginaldo Osnildo
Publisher : Independently Published
Page : 0 pages
File Size : 40,5 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9798323723096

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Press Office 3.0 by Reginaldo Osnildo Pdf

Welcome to a transformative journey through the dynamic and challenging world of digital public relations. As you venture through the pages of this book, you will delve into an invaluable source of practical strategies, deep insights, and tailored guidance for successfully navigating the contemporary digital environment. This book is a compass for PR professionals, brands, and public figures seeking to not just survive, but thrive amid the turbulent waves of digital cancellation and the constant evolution of Web 3.0. Through a unique combination of up-to-date theory and practical applications, we offer you a comprehensive guide to building, managing and protecting your online reputation. From crisis prevention and management to establishing an authentic and reputable digital presence, this book covers every crucial aspect you need to know to stand out in today's digital landscape. You will learn not only to face challenges, but to transform them into opportunities to strengthen your brand and your voice in the digital world. As we progress, each chapter will not only delve into specific areas such as online reputation management, proactive PR strategies, digital media monitoring, and more, but will also invite you to explore the next chapter while continuing your learning journey. continuous and integrated. This is not just a book; is a partner in your growth and success in the digital environment. By sharing my insights and syntheses of the most current knowledge, I hope to facilitate your journey, enabling you to not only adapt, but lead at the forefront of digital public relations. Get ready to transform the way you see and interact with the digital world. Let's together uncover the secrets to building an unshakable online reputation, managing crises masterfully and taking advantage of the opportunities that the digital era offers. Welcome to the future of public relations. Welcome to "Press Office 3.0: Public Relations Strategies in the Era of Digital Cancellation". The journey begins now. Yours sincerely Reginaldo Osnildo

Author : S. Barnett,J. Townend
Publisher : Springer
Page : 228 pages
File Size : 53,7 Mb
Release : 2015-05-21
Category : Political Science
ISBN : 9781137522849

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Media Power and Plurality by S. Barnett,J. Townend Pdf

While policymakers in the world reiterate the importance of protecting voice diversity, traditional media conglomerates and new social media giants make their task increasingly challenging. This book assesses the current state of policy-making on media plurality and explores novel policy ideas for funding, regulatory and structural interventions.

Author : James W. Cortada
Publisher : Digital Hand
Page : 497 pages
File Size : 55,9 Mb
Release : 2007-10-31
Category : Business & Economics
ISBN : 9780195165869

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The Digital Hand, Vol 3 by James W. Cortada Pdf

In The third volume of The Digital Hand, James W. Cortada completes his sweeping survey of the effect of computers on American industry, turning finally to the public sector, and examining how computers have fundamentally changed the nature of work in government and education. This book goes far beyond generalizations about the Information Age to the specifics of how industries have functioned, now function, and will function in the years to come. Cortada combines detailed analysis with narrative history to provide a broad overview of computings and telecommunications role in the entire public sector, including federal, state, and local governments, and in K-12 and higher education. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the unique ways different public sector industries adopted new technologies, showcasing the manner in which their innovative applications influenced other industries, as well as the U.S. economy as a whole. He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries, and the second volume, which examined over a dozen financial, telecommunications, media, and entertainment industries. With this third volume, The Digital Hand trilogy is complete, and forms the most comprehensive and rigorously researched history of computing in business since 1950, providing a detailed picture of what the infrastructure of the Information Age really looks like and how we got there. Managers, historians, economists, and those working in the public sector will appreciate Cortada's analysis of digital technology's many roles and future possibilities.

Author : Donald L. Fixico
Publisher : Bloomsbury Publishing USA
Page : 265 pages
File Size : 42,9 Mb
Release : 2012-01-16
Category : Social Science
ISBN : 9780313391804

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Bureau of Indian Affairs by Donald L. Fixico Pdf

From 19th-century trade agreements and treatments to 21st-century reparations, this volume tells the story of the federal agency that shapes and enforces U.S. policy toward Native Americans. Bureau of Indian Affairs tells the fascinating and important story of an agency that currently oversees U.S. policies affecting over 584 recognized tribes, over 326 federally reserved lands, and over 5 million Native American residents. Written by one of our foremost Native American scholars, this insider's view of the BIA looks at the policies and the personalities that shaped its history, and by extension, nearly two centuries of government-tribal relations. Coverage includes the agency's forerunners and founding, the years of relocation and outright war, the movement to encourage Indian urbanization and assimilation, and the civil rights era surge of Indian activism. A concluding chapter looks at the modern BIA and its role in everything from land allotments and Indian boarding schools to tribal self-government, mineral rights, and the rise of the Indian gaming industry.

Author : United States. Government Publishing Office
Publisher : Government Printing Office
Page : 178 pages
File Size : 52,8 Mb
Release : 2016
Category : Electronic books
ISBN : 0160933196

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Keeping America Informed, the U.S. Government Publishing Office by United States. Government Publishing Office Pdf

Find out how America's Government Publishing Office (GPO) transformed through technology to embrace the digital age Keeping America Informed: US GPO A Legacy of Service to the Nation 1861-20016 is the updated historical book that describes GPO's transition from traditional monotype and linotype printing to the digital technology of the 21st Century. Highlights include the role the agency has played in the production and dissemination of Federal Government information, from the Emancipation Proclamation, to the Warren Commission and 9/11 Commission Reports, to the latest in secure passport and smart card technologies. This updated volume includes new engaging mages with authoritative text to showcase the dedication of its employees, past and present, GPO's critical contribution to all federal organizations, Congress, and to the well-being of the American people throughout its history. American citizens of all ages may enjoy this story of traditional publishing and the printing industry transformation to the digital publishing era through the GPO and how they broaden their reach to access Federal Government information by offering print and digital formats to meet the needs of Americans around the globe with mobile technology. This Federal agency, formerly known as the U.S. Government Printing Office (GPO), was established in 1861. It transitioned to the new agency name, the U.S. Government Publishing Office (GPO), in December 2013 with the U.S. Congress approval. GPO is the Federal Government's official, digital, secure resource for producing, procuring, cataloging, indexing, authenticating, disseminating, and preserving the official information products of the U.S. Government. The GPO is responsible for the production and distribution of information products and services all three branches of the Federal Government, including U.S. passports for the Department of State as well as the official publications of Congress, the White House, and other Federal agencies in digital and print formats. GPO provides for permanent public access to Federal Government information at no charge through www.govinfo.gov, partnerships with approximately 1,150 libraries nationwide participating in the Federal Depository Library Program, and our secure online bookstore www.bookstore.gpo.gov For more information, please visit www.gpo.gov

Author : Abigail J. Sellen,Richard H. R. Harper
Publisher : MIT Press
Page : 246 pages
File Size : 41,8 Mb
Release : 2003-02-28
Category : Computers
ISBN : 9780262250498

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The Myth of the Paperless Office by Abigail J. Sellen,Richard H. R. Harper Pdf

An examination of why paper continues to fill our offices and a proposal for better coordination of the paper and digital worlds. Over the past thirty years, many people have proclaimed the imminent arrival of the paperless office. Yet even the World Wide Web, which allows almost any computer to read and display another computer's documents, has increased the amount of printing done. The use of e-mail in an organization causes an average 40 percent increase in paper consumption. In The Myth of the Paperless Office, Abigail Sellen and Richard Harper use the study of paper as a way to understand the work that people do and the reasons they do it the way they do. Using the tools of ethnography and cognitive psychology, they look at paper use from the level of the individual up to that of organizational culture. Central to Sellen and Harper's investigation is the concept of "affordances"—the activities that an object allows, or affords. The physical properties of paper (its being thin, light, porous, opaque, and flexible) afford the human actions of grasping, carrying, folding, writing, and so on. The concept of affordance allows them to compare the affordances of paper with those of existing digital devices. They can then ask what kinds of devices or systems would make new kinds of activities possible or better support current activities. The authors argue that paper will continue to play an important role in office life. Rather than pursue the ideal of the paperless office, we should work toward a future in which paper and electronic document tools work in concert and organizational processes make optimal use of both.

Author : Brian Kahin,Janet Abbate
Publisher : MIT Press
Page : 682 pages
File Size : 48,8 Mb
Release : 1995
Category : Business & Economics
ISBN : 026211206X

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Standards Policy for Information Infrastructure by Brian Kahin,Janet Abbate Pdf

Although there are many competing visions of information infrastructure, there is universal agreement that standards will play a critical role. The history of OSI, the Internet, and industry consortia shows that standards development has become a rich, multifaceted process, critically linked to market strategy and major issues of public policy. The thirty-three contributions to this book present a comprehensive picture of the state of the art in standards development for information technology and the options for federal policy. The book includes both independent analysis and the perspectives of major stakeholders and other interested parties--such as AT&T, the American National Standards Institute, the European Commission, and the Society of Motion Picture and Television Engineers. A Publication of the Information Infrastructure Project at Harvard University

Author : Michael Langford
Publisher : Taylor & Francis
Page : 362 pages
File Size : 54,8 Mb
Release : 2000-08-23
Category : Photography
ISBN : 9781136096532

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Basic Photography by Michael Langford Pdf

'Basic Photography' is a longstanding international bestseller and continues to be the introductory textbook for photography courses throughout the world. Key features: practical assignments, so you can put into practice what you've learned chapter summaries for easy revision a clear and concise approach to essential photographic principles, assuming no prior knowledge comprehensive coverage of both black and white photography, processing and printing; colour photography, digital manipulation and film processing suitability for students of all ages and all photographic courses This new edition now includes: extended coverage of digital imaging techniques: from capturing images digitally, to scanning and using manipulation software and the ethics involved updated and re-structured contents to suit the new Art (Photography) A Level hundreds of stunning full colour photographs throughout illustrating the main points from the text inspirational images from world famous photographers including: Bill Brandt; Henri Cartier-Bresson; Edward Weston and David Hockney. The late Michael Langford formerly taught at the Royal College of Art for many years, becoming Course Director. He was intimately involved with photography courses and examination syllabuses at all levels and as a result fully understood what a student needed. His other books for Focal Press include 'Starting Photography' 2nd edition, 'Advanced Photography' 6th edition, and 'Story of Photography' 2nd edition. 'Advanced Photography' is the companion volume to 'Basic Photography', and for students wishing to progress further, will take the aspiring photographer a step forward on the ladder to a career in photography.