Digital Signage

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Digital Signage

Jimmy Schaeffler
Digital Signage Book PDF

Author : Jimmy Schaeffler
Publisher : CRC Press
Page : 296 pages
File Size : 55,6 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136031540

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Digital Signage by Jimmy Schaeffler Pdf

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Unleashing the Power of Digital Signage

Keith Kelsen
Unleashing the Power of Digital Signage Book PDF

Author : Keith Kelsen
Publisher : CRC Press
Page : 233 pages
File Size : 53,5 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136023866

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Unleashing the Power of Digital Signage by Keith Kelsen Pdf

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Digital Signage Broadcasting

Lars-Ingemar Lundstrom
Digital Signage Broadcasting Book PDF

Author : Lars-Ingemar Lundstrom
Publisher : Taylor & Francis
Page : 353 pages
File Size : 47,6 Mb
Release : 2013-05-02
Category : Language Arts & Disciplines
ISBN : 9781136032097

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Digital Signage Broadcasting by Lars-Ingemar Lundstrom Pdf

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

Digital Signage Broadcasting

Lars-Ingemar Lundstrom
Digital Signage Broadcasting Book PDF

Author : Lars-Ingemar Lundstrom
Publisher : Taylor & Francis
Page : 352 pages
File Size : 50,7 Mb
Release : 2013-05-02
Category : Language Arts & Disciplines
ISBN : 9781136032103

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Digital Signage Broadcasting by Lars-Ingemar Lundstrom Pdf

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

Digital Signage Broadcasting

Lars-Ingemar Lundström
Digital Signage Broadcasting Book PDF

Author : Lars-Ingemar Lundström
Publisher : Taylor & Francis
Page : 354 pages
File Size : 41,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780240809762

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Digital Signage Broadcasting by Lars-Ingemar Lundström Pdf

Digital signage is a display system used to present a dynamic computer-generated message to your audience. The messages are broadcast in a variety of ways, including cable, satellite, IP, and through wireless networks. Messages can be advertisements, interactive, instructions and serve a variety of purposes that didn't exist a few years ago.

The Digital Signage Playbook

Paul Flanigan
The Digital Signage Playbook Book PDF

Author : Paul Flanigan
Publisher : Lulu.com
Page : 140 pages
File Size : 48,6 Mb
Release : 2015-08-19
Category : Advertising
ISBN : 9781329536111

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The Digital Signage Playbook by Paul Flanigan Pdf

The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.

Smart Digital Signage

Johan Hallen,Kajsa Sörlien
Smart Digital Signage Book PDF

Author : Johan Hallen,Kajsa Sörlien
Publisher : GRIN Verlag
Page : 49 pages
File Size : 55,5 Mb
Release : 2016-09-07
Category : Business & Economics
ISBN : 9783668293557

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Smart Digital Signage by Johan Hallen,Kajsa Sörlien Pdf

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A (5,0), Stockholm University (Department of Computer and Systems Sciences), course: Bachelor thesis in computer and systems sciences (IB015F), 15 hec, language: English, abstract: Within the topic of Internet of Things (IoT) smart objects are a key concept. The concept of making everyday objects smart. Smart objects that can understand and react to their environment, creating a smart environment. However, with the fast technological development leading to more smart environments in the physical world, not much research has been done on how this will influence users from an Environmental Psychology perspective. Earlier research on smart technologies has shown that users who received real-time feedback on their behavior got their attitude influenced and also changed their behavior, creating an interest to further explore the possibilities and impact of this technology. Marketing researchers have done Environmental Psychology studies for a long time to examine how other environmental stimuli (light, music, scents and digital signage etc.) influence people’s perception, emotions and behaviors using the Mehrabian-Russell model to build stimulating environments also known as atmospherics. This study aims to solve the lack of research on how the emerging smart environments will influence consumers. With the following research question: “How will a retail example of a smart environment influence consumers from an environmental psychology perspective?” The research strategy was a scenario-based case study, where the participants got to experience a retail scenario with a simulated smart environment. The data collection method were in-depth semi-structured interviews that was conducted on 10 participants, randomly selected. Thereafter a thematic analysis was conducted as a data analysis method. Data extracts were theory driven coded and categorized under the environmental psychology themes.

Digital Signage

Jimmy Schaeffler
Digital Signage Book PDF

Author : Jimmy Schaeffler
Publisher : Taylor & Francis
Page : 297 pages
File Size : 48,9 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136031533

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Digital Signage by Jimmy Schaeffler Pdf

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Green and Smart Technology with Sensor Applications

Hyun-seob Cho,Tai-hoon Kim,Sabah Mohammed,Hojjat Adeli,Myoung-kwan Oh,Keun-Wang Lee
Green and Smart Technology with Sensor Applications Book PDF

Author : Hyun-seob Cho,Tai-hoon Kim,Sabah Mohammed,Hojjat Adeli,Myoung-kwan Oh,Keun-Wang Lee
Publisher : Springer
Page : 416 pages
File Size : 51,9 Mb
Release : 2012-11-07
Category : Computers
ISBN : 9783642352515

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Green and Smart Technology with Sensor Applications by Hyun-seob Cho,Tai-hoon Kim,Sabah Mohammed,Hojjat Adeli,Myoung-kwan Oh,Keun-Wang Lee Pdf

This book comprises the refereed proceedings of the two International Conference on Green and Smart Technology, GST 2012, and on Sensor and Its Applications, SIA 2012, held in Jeju Island, Korea, in November/December 2012. The papers presented were carefully reviewed and selected from numerous submissions and focus on the various aspects of green and smart technology with sensor applications.

Communication Technology Update and Fundamentals

August E. Grant,Jennifer H. Meadows
Communication Technology Update and Fundamentals Book PDF

Author : August E. Grant,Jennifer H. Meadows
Publisher : Taylor & Francis
Page : 609 pages
File Size : 54,5 Mb
Release : 2018-06-13
Category : Technology & Engineering
ISBN : 9781351334631

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Communication Technology Update and Fundamentals by August E. Grant,Jennifer H. Meadows Pdf

For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The secret to the longevity is simple—every two years, the book is completely rewritten to ensure that it contains the latest developments in mass media, computers, consumer electronics, networking, and telephony. Plus, the book includes the Fundamentals: the first five chapters explain the communication technology ecosystem, the history, structure, and regulations. The chapters are written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 16th edition includes: First-ever chapters on Virtual/Augmented Reality and eSports. Updated user data in every chapter. Overview of industry structure, including recent and proposed mergers and acquisitions Suggestions on how to get a job working with the technologies discussed. The companion website, www.tfi.com/ctu, offers updated information on the technologies covered in this text, as well as links to other resources.

Pervasive Advertising

Jörg Müller,Florian Alt,Daniel Michelis
Pervasive Advertising Book PDF

Author : Jörg Müller,Florian Alt,Daniel Michelis
Publisher : Springer Science & Business Media
Page : 366 pages
File Size : 40,9 Mb
Release : 2011-09-21
Category : Computers
ISBN : 9780857293527

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Pervasive Advertising by Jörg Müller,Florian Alt,Daniel Michelis Pdf

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

Ambient Intelligence

Manfred Tscheligi,Panos Markopoulos,Reiner Wichert,Thomas Mirlacher,Alexander Meschterjakov,Wolfgang Reitberger
Ambient Intelligence Book PDF

Author : Manfred Tscheligi,Panos Markopoulos,Reiner Wichert,Thomas Mirlacher,Alexander Meschterjakov,Wolfgang Reitberger
Publisher : Springer Science & Business Media
Page : 299 pages
File Size : 45,5 Mb
Release : 2009-11-05
Category : Computers
ISBN : 9783642054075

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Ambient Intelligence by Manfred Tscheligi,Panos Markopoulos,Reiner Wichert,Thomas Mirlacher,Alexander Meschterjakov,Wolfgang Reitberger Pdf

This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.

Ambient Intelligence and Future Trends -

Juan Manuel Corchado Rodríguez,Juan Carlos Augusto,Paulo Novais,Cesar Analide
Ambient Intelligence and Future Trends Book PDF

Author : Juan Manuel Corchado Rodríguez,Juan Carlos Augusto,Paulo Novais,Cesar Analide
Publisher : Springer Science & Business Media
Page : 258 pages
File Size : 48,5 Mb
Release : 2010-05-12
Category : Technology & Engineering
ISBN : 9783642132681

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Ambient Intelligence and Future Trends - by Juan Manuel Corchado Rodríguez,Juan Carlos Augusto,Paulo Novais,Cesar Analide Pdf

ISAmI is the International Symposium on Ambient Intelligence, aiming to bring together researchers from various disciplines that constitute the scientific field of Ambient Intelligence to present and discuss the latest results, new ideas, projects and lessons obtained from recent experiences in building AmI systems. This volume presents the papers that have been accepted in this first edition. These papers reports on innovative results and advances achieved recently in this area.

Human-Computer Interaction. Interaction Platforms and Techniques

Masaaki Kurosu
Human Computer Interaction Interaction Platforms and Techniques Book PDF

Author : Masaaki Kurosu
Publisher : Springer
Page : 434 pages
File Size : 42,5 Mb
Release : 2016-07-04
Category : Computers
ISBN : 9783319395166

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Human-Computer Interaction. Interaction Platforms and Techniques by Masaaki Kurosu Pdf

The 3-volume set LNCS 9731, 9732, and 9733 constitutes the refereed proceedings of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences and were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The volumes constituting the full 27-volume set of the conference proceedings.

Software Technologies for Embedded and Ubiquitous Systems

Sang Lyul Min,Robert Pettit,Theo Ungerer
Software Technologies for Embedded and Ubiquitous Systems Book PDF

Author : Sang Lyul Min,Robert Pettit,Theo Ungerer
Publisher : Springer Science & Business Media
Page : 262 pages
File Size : 54,6 Mb
Release : 2010-10-06
Category : Computers
ISBN : 9783642162558

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Software Technologies for Embedded and Ubiquitous Systems by Sang Lyul Min,Robert Pettit,Theo Ungerer Pdf

The 8th IFIP Workshop on Software Technologies for Embedded and Ubiq- tous Systems (SEUS 2010) in Waidhofen/Ybbs, Austria, October 13-15, 2010, succeeded the seven previous workshops in Newport Beach, USA (2009); Capri, Italy (2008); Santorini, Greece (2007); Gyeongju, Korea (2006); Seattle, USA (2005); Vienna, Austria (2004); and Hokodate, Japan (2003); installing SEUS as a successfully established workshop in the ?eld of embedded and ubiquitous systems. SEUS 2010 continued the tradition of fostering cross-community scienti?c excellence and establishing strong links between research and industry. SEUS 2010 provided a forum where researchers and practitioners with substantial - periences and serious interests in advancing the state of the art and the state of practice in the ?eld of embedded and ubiquitous computing systems gathered with the goal of fostering new ideas, collaborations, and technologies. The c- tributions in this volume present advances in integrating the ?elds of embedded computing and ubiquitous systems. The call for papers attracted 30 submissions from all around the world. Each submission was assigned to at least four members of the Program Committee for review. The Program Committee decided to accept 21 papers, which were arranged in eight sessions. The accepted papers are from Austria, Denmark, France, Germany, Italy, Japan, Korea, Portugal, Taiwan, UK, and USA. Two keynotes complemented the strong technical program.