Discrete Choice Experiments In Marketing

Discrete Choice Experiments In Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Discrete Choice Experiments In Marketing book. This book definitely worth reading, it is an incredibly well-written.

Discrete Choice Experiments in Marketing

Klaus Zwerina
Discrete Choice Experiments in Marketing Book PDF

Author : Klaus Zwerina
Publisher : Springer Science & Business Media
Page : 173 pages
File Size : 44,7 Mb
Release : 2013-06-29
Category : Business & Economics
ISBN : 9783642500138

Get Book

Discrete Choice Experiments in Marketing by Klaus Zwerina Pdf

The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

Using Discrete Choice Experiments to Value Health and Health Care

Mandy Ryan,Karen Gerard,Mabel Amaya-Amaya
Using Discrete Choice Experiments to Value Health and Health Care Book PDF

Author : Mandy Ryan,Karen Gerard,Mabel Amaya-Amaya
Publisher : Springer Science & Business Media
Page : 265 pages
File Size : 51,7 Mb
Release : 2007-10-23
Category : Business & Economics
ISBN : 9781402057533

Get Book

Using Discrete Choice Experiments to Value Health and Health Care by Mandy Ryan,Karen Gerard,Mabel Amaya-Amaya Pdf

This work takes a fresh and contemporary look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The book comprises chapters by highly regarded academics with experience of applying DCEs in the area of health. Thus the book is relevant to post-graduate students and applied researchers with an interest in the use of DCEs for valuing health and health care and has international appeal.

Discrete Choice Methods with Simulation

Kenneth Train
Discrete Choice Methods with Simulation Book PDF

Author : Kenneth Train
Publisher : Cambridge University Press
Page : 399 pages
File Size : 53,8 Mb
Release : 2009-07-06
Category : Business & Economics
ISBN : 9780521766555

Get Book

Discrete Choice Methods with Simulation by Kenneth Train Pdf

This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Choice Models in Marketing

Sandeep R. Chandukala,Jaehwan Kim,Thomas Otter
Choice Models in Marketing Book PDF

Author : Sandeep R. Chandukala,Jaehwan Kim,Thomas Otter
Publisher : Now Publishers Inc
Page : 100 pages
File Size : 42,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601981646

Get Book

Choice Models in Marketing by Sandeep R. Chandukala,Jaehwan Kim,Thomas Otter Pdf

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Discrete Choice Analysis

Moshe Ben-Akiva,Steven R. Lerman
Discrete Choice Analysis Book PDF

Author : Moshe Ben-Akiva,Steven R. Lerman
Publisher : MIT Press
Page : 414 pages
File Size : 49,7 Mb
Release : 2018-04-20
Category : Architecture
ISBN : 9780262536400

Get Book

Discrete Choice Analysis by Moshe Ben-Akiva,Steven R. Lerman Pdf

Discrete Choice Analysis presents these results in such a way that they are fully accessible to the range of students and professionals who are involved in modelling demand and consumer behavior in general or specifically in transportation - whether from the point of view of the design of transit systems, urban and transport economics, public policy, operations research, or systems management and planning. The methods of discrete choice analysis and their applications in the modelling of transportation systems constitute a comparatively new field that has largely evolved over the past 15 years. Since its inception, however, the field has developed rapidly, and this is the first text and reference work to cover the material systematically, bringing together the scattered and often inaccessible results for graduate students and professionals. Discrete Choice Analysis presents these results in such a way that they are fully accessible to the range of students and professionals who are involved in modelling demand and consumer behavior in general or specifically in transportation - whether from the point of view of the design of transit systems, urban and transport economics, public policy, operations research, or systems management and planning. The introductory chapter presents the background of discrete choice analysis and context of transportation demand forecasting. Subsequent chapters cover, among other topics, the theories of individual choice behavior, binary and multinomial choice models, aggregate forecasting techniques, estimation methods, tests used in the process of model development, sampling theory, the nested-logit model, and systems of models. Discrete Choice Analysis is ninth in the MIT Press Series in Transportation Studies, edited by Marvin Manheim.

Innovations in Classification, Data Science, and Information Systems

Daniel Baier,Klaus-Dieter Wernecke
Innovations in Classification Data Science and Information Systems Book PDF

Author : Daniel Baier,Klaus-Dieter Wernecke
Publisher : Springer Science & Business Media
Page : 620 pages
File Size : 49,7 Mb
Release : 2006-06-06
Category : Language Arts & Disciplines
ISBN : 9783540269816

Get Book

Innovations in Classification, Data Science, and Information Systems by Daniel Baier,Klaus-Dieter Wernecke Pdf

The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.

The Construction of Optimal Stated Choice Experiments

Deborah J. Street,Leonie Burgess
The Construction of Optimal Stated Choice Experiments Book PDF

Author : Deborah J. Street,Leonie Burgess
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 40,5 Mb
Release : 2007-07-20
Category : Mathematics
ISBN : 9780470148556

Get Book

The Construction of Optimal Stated Choice Experiments by Deborah J. Street,Leonie Burgess Pdf

The most comprehensive and applied discussion of stated choice experiment constructions available The Construction of Optimal Stated Choice Experiments provides an accessible introduction to the construction methods needed to create the best possible designs for use in modeling decision-making. Many aspects of the design of a generic stated choice experiment are independent of its area of application, and until now there has been no single book describing these constructions. This book begins with a brief description of the various areas where stated choice experiments are applicable, including marketing and health economics, transportation, environmental resource economics, and public welfare analysis. The authors focus on recent research results on the construction of optimal and near-optimal choice experiments and conclude with guidelines and insight on how to properly implement these results. Features of the book include: Construction of generic stated choice experiments for the estimation of main effects only, as well as experiments for the estimation of main effects plus two-factor interactions Constructions for choice sets of any size and for attributes with any number of levels A discussion of designs that contain a none option or a common base option Practical techniques for the implementation of the constructions Class-tested material that presents theoretical discussion of optimal design Complete and extensive references to the mathematical and statistical literature for the constructions Exercise sets in most chapters, which reinforce the understanding of the presented material The Construction of Optimal Stated Choice Experiments serves as an invaluable reference guide for applied statisticians and practitioners in the areas of marketing, health economics, transport, and environmental evaluation. It is also ideal as a supplemental text for courses in the design of experiments, decision support systems, and choice models. A companion web site is available for readers to access web-based software that can be used to implement the constructions described in the book.

Stated Choice Methods

Jordan J. Louviere,David A. Hensher,Joffre D. Swait
Stated Choice Methods Book PDF

Author : Jordan J. Louviere,David A. Hensher,Joffre D. Swait
Publisher : Cambridge University Press
Page : 436 pages
File Size : 46,5 Mb
Release : 2000-09-28
Category : Business & Economics
ISBN : 0521788307

Get Book

Stated Choice Methods by Jordan J. Louviere,David A. Hensher,Joffre D. Swait Pdf

A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.

The Handbook of Marketing Research

Rajiv Grover,Marco Vriens
The Handbook of Marketing Research Book PDF

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE
Page : 726 pages
File Size : 54,9 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X

Get Book

The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Valuing Environmental Amenities Using Stated Choice Studies

Barbara J. Kanninen
Valuing Environmental Amenities Using Stated Choice Studies Book PDF

Author : Barbara J. Kanninen
Publisher : Springer Science & Business Media
Page : 344 pages
File Size : 53,6 Mb
Release : 2007-05-31
Category : Business & Economics
ISBN : 9781402053139

Get Book

Valuing Environmental Amenities Using Stated Choice Studies by Barbara J. Kanninen Pdf

This book provides practical, research-based advice on how to conduct high-quality stated choice studies. It covers every aspect of the topic, from planning and writing the survey, to analyzing results, to evaluating quality. There is no other book on the market today that so thoroughly addresses the methodology of stated choice. Chapters are written by top-notch academics and practitioners in an accessible style, offering practical, tough advice.

Discrete Choice Experiments Using R

Liang Shang,Yanto Chandra
Discrete Choice Experiments Using R Book PDF

Author : Liang Shang,Yanto Chandra
Publisher : Springer Nature
Page : 210 pages
File Size : 55,6 Mb
Release : 2023-09-26
Category : Social Science
ISBN : 9789819945627

Get Book

Discrete Choice Experiments Using R by Liang Shang,Yanto Chandra Pdf

This book delivers a user guide reference for researchers seeking to build their capabilities in conducting discrete choice experiment (DCE). The book is born out of the observation of the growing popularity – but lack of understanding – of the techniques to investigate preferences. It acknowledges that these broader decision-making processes are often difficult, or sometimes, impossible to study using conventional methods. While DCE is more mature in certain fields, it is relatively new in disciplines within social and managerial sciences. This text addresses these gaps as the first ‘how-to’ handbook that discusses the design and application of DCE methodology using R for social and managerial science research. Whereas existing books on DCE are either research monographs or largely focused on technical aspects, this book offers a step-by-step application of DCE in R, underpinned by a theoretical discussion on the strengths and weaknesses of the DCE approach, with supporting examples of best practices. Relevant to a broad spectrum of emerging and established researchers who are interested in experimental research techniques, particularly those that pertain to the measurements of preferences and decision-making, it is also useful to policymakers, government officials, and NGOs working in social scientific spaces.

Handbook of Choice Modelling

Stephane Hess,Andrew Daly
Handbook of Choice Modelling Book PDF

Author : Stephane Hess,Andrew Daly
Publisher : Edward Elgar Publishing
Page : 721 pages
File Size : 50,8 Mb
Release : 2014-08-29
Category : Business & Economics
ISBN : 9781781003152

Get Book

Handbook of Choice Modelling by Stephane Hess,Andrew Daly Pdf

The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for d

Choice-Based Conjoint Analysis

Damaraju Raghavarao,James B. Wiley,Pallavi Chitturi
Choice Based Conjoint Analysis Book PDF

Author : Damaraju Raghavarao,James B. Wiley,Pallavi Chitturi
Publisher : CRC Press
Page : 190 pages
File Size : 54,7 Mb
Release : 2010-08-03
Category : Mathematics
ISBN : 9781420099973

Get Book

Choice-Based Conjoint Analysis by Damaraju Raghavarao,James B. Wiley,Pallavi Chitturi Pdf

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

Stated Preference Methods Using R

Hideo Aizaki,Tomoaki Nakatani,Kazuo Sato
Stated Preference Methods Using R Book PDF

Author : Hideo Aizaki,Tomoaki Nakatani,Kazuo Sato
Publisher : CRC Press
Page : 258 pages
File Size : 42,9 Mb
Release : 2014-08-15
Category : Mathematics
ISBN : 9781439890479

Get Book

Stated Preference Methods Using R by Hideo Aizaki,Tomoaki Nakatani,Kazuo Sato Pdf

Stated Preference Methods Using R explains how to use stated preference (SP) methods, which are a family of survey methods, to measure people’s preferences based on decision making in hypothetical choice situations. Along with giving introductory explanations of the methods, the book collates information on existing R functions and packages as well as those prepared by the authors. It focuses on core SP methods, including contingent valuation (CV), discrete choice experiments (DCEs), and best–worst scaling (BWS). Several example data sets illustrate empirical applications of each method with R. Examples of CV draw on data from well-known environmental valuation studies, such as the Exxon Valdez oil spill in Alaska. To explain DCEs, the authors use synthetic data sets related to food marketing and environmental valuation. The examples illustrating BWS address valuing agro-environmental and food issues. All the example data sets and code are available on the authors’ website, CRAN, and R-Forge, allowing readers to easily reproduce working examples. Although the examples focus on agricultural and environmental economics, they provide beginners with a good foundation to apply SP methods in other fields. Statisticians, empirical researchers, and advanced students can use the book to conduct applied research of SP methods in economics and market research. The book is also suitable as a primary text or supplemental reading in an introductory-level, hands-on course.

The Method of Paired Comparisons

Herbert Aron David
The Method of Paired Comparisons Book PDF

Author : Herbert Aron David
Publisher : Oxford University Press, USA
Page : 204 pages
File Size : 53,5 Mb
Release : 1988
Category : Language Arts & Disciplines
ISBN : MINN:31951D005130576

Get Book

The Method of Paired Comparisons by Herbert Aron David Pdf

Revised and expanded, this popular text explores the basic methodology of paired comparisons, incorporating recent developments in research by statisticians, psychometricians, mathematicians, and economists. The emphasis continues to be on nonparametric procedures that are widely applicable, and on the analogy between comparisons and tournaments. Design, analysis, and the choice of probability models are fully discussed. The number of bibliographical references has nearly doubled since the book first appeared. This extensive reference work will interest readers from many fields, including statistics, psychometrics, epidemiology, and economics.