Doing Anthropology In Consumer Research

Author : Patricia L Sunderland,Rita M Denny
Publisher : Routledge
Page : 369 pages
File Size : 54,7 Mb
Release : 2016-06-16
Category : Business & Economics
ISBN : 9781315430164

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Doing Anthropology in Consumer Research by Patricia L Sunderland,Rita M Denny Pdf

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

Author : Rita M Denny,Patricia L Sunderland
Publisher : Routledge
Page : 838 pages
File Size : 47,5 Mb
Release : 2016-06-16
Category : Social Science
ISBN : 9781315427843

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Handbook of Anthropology in Business by Rita M Denny,Patricia L Sunderland Pdf

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Author : John F. Sherry
Publisher : SAGE Publications
Page : 482 pages
File Size : 42,6 Mb
Release : 1995-05-02
Category : Business & Economics
ISBN : 9781452247144

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Contemporary Marketing and Consumer Behavior by John F. Sherry Pdf

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Author : Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata
Publisher : IGI Global
Page : 546 pages
File Size : 54,7 Mb
Release : 2020-04-03
Category : Business & Economics
ISBN : 9781799831174

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata Pdf

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Author : Hy Mariampolski
Publisher : SAGE
Page : 268 pages
File Size : 48,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0761969470

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Ethnography for Marketers by Hy Mariampolski Pdf

'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.

Author : Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata
Publisher : IGI Global
Page : 546 pages
File Size : 48,6 Mb
Release : 2020-04-03
Category : Business & Economics
ISBN : 9781799831174

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata Pdf

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Author : Michael V. Angrosino
Publisher : Waveland Press
Page : 201 pages
File Size : 53,5 Mb
Release : 2006-08-10
Category : Social Science
ISBN : 9781478607748

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Doing Cultural Anthropology by Michael V. Angrosino Pdf

As a practical bridge between the classroom and the field, this down-to-earth, hands-on collection offers an impressive range of insightful, focused vignettes about cultural research that will jumpstart students thinking about the practice of anthropology. Reflecting the contributions of nearly two dozen practicing social scientists, each clearly written chapter of Doing Cultural Anthropology covers the fundamentals of a different data-collection technique. Following an overview of a particular ethnographic method, each author describes his or her own research project and shows how that technique is utilized. Learning-by-doing remains the thrust of the latest edition, which includes two new chapters plus significant revisions to five of the original contributions. Each chapter ends with suggestions for student projects that promote hands-on exposure to what ethnographers actually do. Readers are given just enough information to appreciate the technique and to practice it for themselves.

Author : Alladi Venkatesh,David Crockett,Samantha Cross,Steven Chen
Publisher : Unknown
Page : 110 pages
File Size : 52,7 Mb
Release : 2017-01-10
Category : Business & Economics
ISBN : 1680832344

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Ethnography in Marketing and Consumer Research by Alladi Venkatesh,David Crockett,Samantha Cross,Steven Chen Pdf

Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is concrete evidence of what is conventionally referred to as qualitative (or sometimes, interpretive) research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve people's daily lives. The authors offer a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

Author : Timothy de Waal Malefyt,Robert J. Morais
Publisher : Routledge
Page : 193 pages
File Size : 48,6 Mb
Release : 2020-05-14
Category : Social Science
ISBN : 9781000189490

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Advertising and Anthropology by Timothy de Waal Malefyt,Robert J. Morais Pdf

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Author : Grant David McCracken
Publisher : Indiana University Press
Page : 196 pages
File Size : 53,6 Mb
Release : 1990-11-22
Category : Business & Economics
ISBN : 0253206286

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Culture and Consumption by Grant David McCracken Pdf

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Author : Robert V Kozinets
Publisher : SAGE Publications
Page : 233 pages
File Size : 40,9 Mb
Release : 2010
Category : Social Science
ISBN : 9781848606456

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Netnography by Robert V Kozinets Pdf

With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Author : Robert J. Kaden,Gerald Linda,Melvin Prince
Publisher : SAGE
Page : 505 pages
File Size : 51,7 Mb
Release : 2011-11-09
Category : Business & Economics
ISBN : 9781412991315

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Leading Edge Marketing Research by Robert J. Kaden,Gerald Linda,Melvin Prince Pdf

Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Author : Alladi Venkatesh,David Crockett,Samantha Cross,Steven Chen
Publisher : Unknown
Page : 91 pages
File Size : 45,6 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:999172020

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Ethnography for Marketing and Consumer Research by Alladi Venkatesh,David Crockett,Samantha Cross,Steven Chen Pdf

Author : Shirley A. Fedorak
Publisher : University of Toronto Press
Page : 265 pages
File Size : 42,9 Mb
Release : 2012-06-13
Category : Social Science
ISBN : 9781442605930

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Anthropology Matters by Shirley A. Fedorak Pdf

The second edition of this popular text has been updated throughout and includes four new chapters on language revitalization, social media and social revolutions, human migration, and the role of NGOs in international development practice.

Author : Jonathan E. Schroeder
Publisher : Routledge
Page : 256 pages
File Size : 53,6 Mb
Release : 2014-06-11
Category : Business & Economics
ISBN : 9781317981596

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Conversations on Consumption by Jonathan E. Schroeder Pdf

Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing field of consumption studies by offering readers a lively introduction to debates and dialogues that have shaped the field, in the form of engaging interviews and personal reflections from leading theorists and researchers. The interviews in this collection were first published in the interdisciplinary journal Consumption Markets and Culture and together form an accessible summary of the leading ideas and key developments in consumption studies and social theory over the past two decades. With innovative contributions from marketing academics, historians, consumer researchers, sociologists, anthropologists and artists, the pieces highlight the interdisciplinary nature of consumption, as well as the wide-ranging interest in consumption studies. They are united in their approach to understand consumption, far removed from economic or managerial analysis, by focusing more on the role it plays in culture. Conversations on Consumption will be of interest to scholars and students of sociology, anthropology, consumer research, management studies, and history.