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Author : Christopher Prince
Publisher : Christopher Prince
Page : 27 pages
File Size : 46,6 Mb
Release : 2010-09-13
Category : Business & Economics
ISBN : 8210379456XXX
Author : Christopher Prince
Publisher : Christopher Prince
Page : 27 pages
File Size : 45,7 Mb
Release : 2010-09-13
Category : Business & Economics
ISBN : 8210379456XXX
Author : Jason McDonald
Publisher : CreateSpace
Page : 60 pages
File Size : 45,6 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 1497539064
AdWords is Like Alcohol! Friends don't let friends drive drunk, and friends don't let friends advertise on AdWords without understanding the five Gotchas hidden in Google AdWords. AdWords Gotchas: an INDEPENDENT Guide to Google AdWords Did you know that you may be wasting money - a LOT OF MONEY - right now by hidden 'gotchas' inside of AdWords? Gotchas are mistakes, errors, and omissions that lurk within the AdWords interface, often tripping up novice advertisers and causing them to waste money needlessly. This book will teach you how to avoid the five hidden Gotchas of Google Adwords namely - KEYWORD MATCH TYPES - the difference among exact, phrase, broad, modified broad, and negative keyword match types as well as the danger of the broad match type itself. THE DISPLAY NETWORK - why the Display Network should be generally avoided, even though it is the DEFAULT setting on Google AdWords. ENHANCED CAMPAIGNS - Google's new 'Enhanced Campaigns' enhanced Google's revenue, often to the detriment of the novice advertiser. POORLY WRITTEN ADS - ads should ATTRACT customers and REPEL tire-kickers, despite the impact that may have on your so-called Quality Score FAILURE TO CONSIDER ALTERNATIVES - AdWords is NOT the only option you should consider, whether your options are SEO (Search Engine Optimization), email marketing, advertising on YouTube, Facebook, or LinkedIn. AdWords Gotchas: a Complete Resource to Google AdWords This guide shares with you not only insights on how to avoid the Google AdWords gotchas but also provides links to informative videos and external tools and resources on Google AdWords. Beware Most Books on AdWords - Beware of AdWords Itself Most books on Google AdWords start with the premise that AdWords is a fantastic way to promote your business (which it is, or at least, which it can be). Most books proceed to show you many of the deep technical details about how to succeed on Google AdWords. But most books "buy in" to the AdWords system and do not do a really good job of identifying the basic ADWORDS GOTCHAS that often cost novice advertisers a LOT of money. There is a basic contradiction in Google AdWords: Google makes its money off of clicks, while you make your money off of conversions: sales leads or actual sales. Google, therefore, does everything it can to incent you to get more clicks, when in fact you should focus on getting more conversions. Most books on AdWords do not explain this basic contradiction. And, what's worse, most don't point out the five 'gotchas' hidden in Google AdWords that my be costing you money - a lot of money. A small investment in this litte, informative book on Google AdWords will yield a major savings. A penny saved, said Benjamin Franklin, is a penny earned. Purchase AdWords Gotchas today!
Author : Donald Rockwell
Publisher : Unknown
Page : 131 pages
File Size : 43,6 Mb
Release : 2019-09-19
Category : Electronic
ISBN : 1694049310
✓ 1.17 billion people use Google search. (Yes, a billion with B) ✓ 63% of them said they'd click on a Google ad. ✓ Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99% of them don't know how to advertise properly) ^ If that doesn't make you want to master Google Ads and put your - or your clients' - business in front of all these people for pennies on the dollar, nothing will. - In this book, you are going to discover: ✓ Step-by-Step Guide to Becoming a True Google Adwords Ninja and Running Insanely Profitable Campaigns on the World's Biggest Search Engine ✓ How to Profitably Market Small Businesses (with Small Budgets) with Google Adwords ✓ 17+ Proven Strategies and Tools for Finding the Perfect Keywords for Your Campaign (High Demand, Low Competition) ✓ The Ultimate Blueprint to Remarketing and Conversion Tracking on Google Adwords (A.k.a Following People Around the Internet Until They Buy From You) ✓ How to Create Profitable YouTube Ads and Put Your Business in Front of Millions of People for Pennies on the Dollar ✓ Finally, How to Sell This New Skill as a Service, Start a Marketing Agency, and Get Your First High-Paying Client in No Time - Even If You Have No Money, Experience, or Case Studies Behind You ...and much more. - If you are one of those people who (like me) just scroll right to the bottom, here's the deal: If you are serious about advertising online and you're looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this book is the place to start. Click the button to place your order and make the first step towards market domination.
Author : Laura Maya
Publisher : Estalontech
Page : 96 pages
File Size : 43,8 Mb
Release : 2020-04-18
Category : Business & Economics
ISBN : 9788835810360
Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.
Author : Howie Jacobson,Joel McDonald,Kristie McDonald
Publisher : John Wiley & Sons
Page : 451 pages
File Size : 41,8 Mb
Release : 2011-11-14
Category : Computers
ISBN : 9781118230244
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Author : Jon Smith
Publisher : McGraw Hill Professional
Page : 144 pages
File Size : 46,6 Mb
Release : 2009-10-02
Category : Business & Economics
ISBN : 9780071713191
Become a market leader in under 6 months—powered by Google AdWordsTM! If your concerns are brand awareness and exposure, you and Google AdWordsTM are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes! There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWordsTM comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWordsTM by Developing a winning strategy Coming up with killer keywords Launching an AdWordsTM campaign Writing an attention-grabbing ad Tracking clicks and converting them to sales When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.
Author : Jason McDonald
Publisher : Unknown
Page : 345 pages
File Size : 49,7 Mb
Release : 2019
Category : Google AdWords
ISBN : 1795757930
Author : Perry Marshall,Mike Rhodes,Bryan Todd
Publisher : Entrepreneur Press
Page : 382 pages
File Size : 52,6 Mb
Release : 2014
Category : Business & Economics
ISBN : 9781599185422
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
Author : Steve Teneriello
Publisher : Unknown
Page : 194 pages
File Size : 41,9 Mb
Release : 2015-01-06
Category : Google AdWords
ISBN : 0692347801
Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-swim advertising - you either win or you lose. The odds are stacked against you from the start, and it's not your fault. In fact, 97% of small businesses fail at gaining any consistent momentum with Google AdWords. And this book can be your lifesaver! There has never been a greater opportunity to seize control of your advertising strategy and make every penny count towards bringing in new customers, client or patients. There are now more tools and technology at your disposal to help you reach your ideal customers and generate high quality leads from targeted ad campaigns. With more than one million leads under his belt and over a decade of experience managing advertising budgets both large and small, lead generation and conversion expert Steve Teneriello walks you through his playbook in what he does to make the phone ring for his clients. The book will provide you with step-by-step proven strategies to outsmart your competitors, ways you can quickly put an end to bleeding budgets once and for all, and attract your very best customers, clients or patients with the power of Google AdWords. You will Discover: How to Prevent Being Eaten Alive by PPC Scammers, Scoundrels & Fraudsters. The 6 Ways to Increase Lead Volume That your PPC Manager Doesn't Want you to Know About. How to Uncover your Prospects Pain and Turn Them Into New Customers, Clients or Patients Following These 10 Killer Ad Copy Rules. The 5 Secret Ingredients In Turning Clicks into Dollars. 7 Common Google AdWords Budget Bleeders and How to Fix Them Today. A Lesson in Google Math They Didn't Teach You in School. 21 Proven AdWords Strategies to Outsmart your Competitors & Get More For Less. After you read this book you'll realize Google AdWords should be your most reliable, efficient, and affordable source of new leads. The Google AdWords Survival Guide is truly one of a kind. There is no other book on the market with so many proven tips, strategies and step-by-step blueprints to help local businesses leverage and succeed with Google AdWords. Few professionals have the necessary knowledge and experience to make PPC work for local businesses as Steve does. Go from surviving to thriving with the strategies contained in this book. When you have an intimate knowledge of how to use Google AdWords, you can market on a whole new level of efficiency. You can enhance your control of your advertising spend and update your ads with immediate visibility and performance. You no longer have to settle for Google AdWords mediocrity. You can pick up this book, choose to take control and get proven results with Google. You can completely eliminate wasted Google AdWords marketing spend, outsmart your competitors, and acquire new clients through pay-per-click advertising. It all starts right here.
Author : Perry Marshall,Mike Rhodes,Bryan Todd
Publisher : Entrepreneur Press
Page : 367 pages
File Size : 41,7 Mb
Release : 2014-10-01
Category : Business & Economics
ISBN : 9781613082805
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords
Author : Perry Marshall,Mike Rhodes,Bryan Todd
Publisher : Entrepreneur Press
Page : 342 pages
File Size : 49,6 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781613084304
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
Author : Imran Tariq,Callum Davies
Publisher : Unknown
Page : 252 pages
File Size : 44,5 Mb
Release : 2019-01-26
Category : Electronic
ISBN : 1795191953
With billions of entries & hundreds of competitors on Google, it can be easy for anyone to be advertised as a commodity...The Must Have Guide to Google Adwords: Minimize & Remove Irrelevant Traffic whilst Maximizing Relevant Traffic. If you're interested in learning about Adwords - There's thousands of books & hundreds of courses out there to choose from. However, if you're looking to increase you're ROI in the shortest time possible through Google then this is the most important book you'll ever read on the topic!The Must Have Guide to Google Adwords is a no-B.S. guide on how to drastically improve your business using Adwords. There is nothing held back here. Just Effective Strategies You can Implement TODAY - With no strings attached. If you're new to Google Adwords, this book will get you moving in the right direction towards a fantastic ROI every single month - quickly and easily! If you're already up-and-running, this guide will help you right away stop losing money every single day you didn't even know you were losing. It will show you how to prevent yourself from spending money on irrelevant traffic. What is covered in The Must Have Guide to Google Adwords: How to Access Quality Customers Without Excessive Spending?How Clickfraud technology Will Prevent You from Drowning at least 60% of your Ad spend every single month. The Fundamentals of World Class Google Adwords Copy: Write compelling copy which only attracts high quality clients. Negative Keywords: Stop Losing Money you didn't have an idea you were wasting. Fastest ways to Increase Your Quality Score: Fastest ways to improve your Google rankings whilst spending 30% less in the process. The Most Effective Way to Structure Your Landing Pages...The Only Chapter You'll Ever Need for Keyword Selection: Learn the most important places to acquire new Keywords 90% of your competitor's fail to even look. Unknown Strategies Google will NEVER tell you & Much More. Even if you have zero technical knowledge, this information can be implemented immediately to market your business on Google. The Must Have Guide to Google Adwords can help you turn your business from a struggling business into the market leader by effectively creating awareness and attracting those who are in need of your services, so they won't fail to differentiate you from your competitors.
Author : Kyle Sulerud
Publisher : Unknown
Page : 128 pages
File Size : 44,9 Mb
Release : 2016-10-15
Category : Electronic
ISBN : 1530701732
Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI. If you're interested in learning about AdWords - There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible... This is the most important book you'll ever read! Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles... Just Pure, Real World Strategies - Without All The Fluff. If you're brand new to Google AdWords, Essential AdWords will get you started on the path to success - quickly and easily! If you're already up-and-running, Essential AdWords will help you instantly start saving money you didn't realize you were losing. It will show you how to invest your money on the things that matter most. What is covered in Essential AdWords: The Quick and Dirty Guide? Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns). Keywords: Know your customers better than they know themselves. Negative Keywords: Save money you didn't know you were wasting. Conversion Optimization: Secret strategies for maximum profit. Ads: Write the perfect ads and get noticed (by the right people). Unknown tricks Google definitely won't tell you. When you sit down with a "typical" AdWords book, it's clear to see the author is either holding his cards close to his chest, or seems to know very little about how to effectively use AdWords. Essential AdWords author, Kyle Sulerud, has held nothing back! He has fearlessly spilt-the-beans on the most effective ways of fine tuning your income streams using Google AdWords. Essential AdWords: The Quick and Dirty Guide is not only useful - you'll wonder how you went without it!
Author : Mrs. S. Nazira Begum,Dr. A. Vennila, Mrs. M. Jayanthi
Publisher : Leilani Katie Publication
Page : 310 pages
File Size : 47,9 Mb
Release : 2024-02-29
Category : History
ISBN : 9788197059476
Mrs. S. Nazira Begum, Assistant Professor, Department of Commerce PA, KG College of Arts & Science, Coimbatore,Tamil Nadu, India. Dr. A. Vennila, Assistant Professor, Department of Commerce PA, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India. Mrs. M. Jayanthi, Assistant Professor, Department of Commerce PA, KG College of Arts and Science, Coimbatore, Tamil Nadu, India.