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Author : Bernard Liautaud
Publisher : McGraw-Hill Companies
Page : 306 pages
File Size : 43,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0071364781
Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits.
Author : Alan R. Simon,Steven L. Shaffer
Publisher : Elsevier
Page : 320 pages
File Size : 46,8 Mb
Release : 2001-05-23
Category : Computers
ISBN : 9780080491028
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. * Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce. * Presents information that is written for both consultants and practitioners in companies of all sizes. * Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces. * Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy. * Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input. * Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies. * Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author : Rimvydas Skyrius
Publisher : Springer Nature
Page : 281 pages
File Size : 41,7 Mb
Release : 2021-03-08
Category : Computers
ISBN : 9783030670320
This book examines the managerial dimensions of business intelligence (BI) systems. It develops a set of guidelines for value creation by implementing business intelligence systems and technologies. In particular the book looks at BI as a process – driven by a mix of human and technological capabilities – to serve complex information needs in building insights and providing aid in decision making. After an introduction to the key concepts of BI and neighboring areas of information processing, the book looks at the complexity and multidimensionality of BI. It tackles both data integration and information integration issues. Bodies of knowledge and other widely accepted collections of experience are presented and turned into lessons learned. Following a straightforward introduction to the processes and technologies of BI the book embarks on BI maturity and agility, the components, drivers and inhibitors of BI culture and soft BI factors like attention, sense and trust. Eventually the book attempts to provide a holistic view on business intelligence, possible structures and tradeoffs and embarks to provide an outlook on possible developments in BI and analytics.
Author : Swain Scheps
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 54,6 Mb
Release : 2011-02-04
Category : Computers
ISBN : 9781118051412
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
Author : Mahesh S. Raisinghani
Publisher : IGI Global
Page : 316 pages
File Size : 50,6 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1591402069
Annotation Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks describes business intelligence (BI), how it is being conducted and managed and its major opportunities, limitations, issues and risks. This book takes an in-depth look at the scope of global technological change and BI. During this transition to BI, information does not merely add efficiency to the transaction; it adds value. This book brings together high quality expository discussions from experts in this field to identify, define, and explore BI methodologies, systems, and approaches in order to understand the opportunities, limitations and risks.
Author : William A. Giovinazzo
Publisher : Prentice Hall Professional
Page : 356 pages
File Size : 48,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780130409515
William Giovinazzo gives experienced database professionals practical guidance for every aspect of planning and deploying Web-based data warehouses -- and leveraging them for competitive advantage. Unlike previous books, The Web-Enabled Data Warehouse covers all the enabling technologies and analysis approaches you need to know about -- from XML to CRM, Java to customer profiling. Giovinazzo begins by introducing the compelling advantages of integrating business intelligence and data warehouses with Web technology. He reviews the business and technical contexts in which the Web-enabled data warehouse will operate; shows how to build and optimize data warehouse infrastructure, and presents in-depth coverage of key enabling technologies -- including Java, XML and XSL, LDAP directories, and WAP wireless development environments. In the book's final section, Giovinazzo introduces and explains powerful new analysis techniques that can dramatically improve your understanding of customers -- and shows how to integrate data warehouses with CRM and other enterprise systems so you can act on your knowledge far more quickly and efficiently. For every experienced database professional seeking to understand or deploy Web-based data warehouses.
Author : Barry de Ville
Publisher : Elsevier
Page : 338 pages
File Size : 53,9 Mb
Release : 2001-05-17
Category : Computers
ISBN : 9780080491844
Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes. Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management. Unique book on a hot data management topic Part of Digital Press's SQL Server and data mining clusters Author is an expert on both traditional and Microsoft data mining technologies
Author : Robert M.X. Wu,Marinela Mircea
Publisher : BoD – Books on Demand
Page : 172 pages
File Size : 50,7 Mb
Release : 2021-05-19
Category : Business & Economics
ISBN : 9781789846843
This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital Economy Development”, “Artificial Intelligence in E-Business”, and “Business Intelligence Applications”. Chapters focus on China’s higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.
Author : Azevedo, Ana,Santos, Manuel Filipe
Publisher : IGI Global
Page : 250 pages
File Size : 41,9 Mb
Release : 2020-12-11
Category : Computers
ISBN : 9781799857839
As technology continues to advance, it is critical for businesses to implement systems that can support the transformation of data into information that is crucial for the success of the company. Without the integration of data (both structured and unstructured) mining in business intelligence systems, invaluable knowledge is lost. However, there are currently many different models and approaches that must be explored to determine the best method of integration. Integration Challenges for Analytics, Business Intelligence, and Data Mining is a relevant academic book that provides empirical research findings on increasing the understanding of using data mining in the context of business intelligence and analytics systems. Covering topics that include big data, artificial intelligence, and decision making, this book is an ideal reference source for professionals working in the areas of data mining, business intelligence, and analytics; data scientists; IT specialists; managers; researchers; academicians; practitioners; and graduate students.
Author : Lakshman Bulusu,Rosendo Abellera
Publisher : CRC Press
Page : 0 pages
File Size : 51,7 Mb
Release : 2020-11-03
Category : Computers
ISBN : 9781000281958
With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.
Author : Stacia Misner,Michael Luckevich,Elizabeth Vitt
Publisher : Microsoft Press
Page : 196 pages
File Size : 40,6 Mb
Release : 2008-12-10
Category : Electronic
ISBN : 9780735645837
“This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it's used, and why and when to use it—all illustrated by real case studies, not just theory.” Nigel Pendse Author of The OLAP Report www.olapreport.com So much information, so little time. All too often, business data is hard to get at and use—thus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at the fingertips of decision makers. You’ll learn what’s involved in using business intelligence to bring together information, people, and technology to create successful business strategies—and how to execute those strategies with confidence. Topics covered include: THE BUSINESS INTELLIGENCE MINDSET: Discover the basics behind business intelligence, such as how it’s defined, why and how to use it in your organization, and what characteristics, components, and general architecture most business intelligence solutions share. THE CASE FOR BUSINESS INTELLIGENCE: Read how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and see what benefits they have reaped. THE PRACTICE OF BUSINESS INTELLIGENCE: Find out what’s involved in implementing a business intelligence solution in your organization, including how to identify your business intelligence opportunities, what decisions you must make to get a business intelligence project going, and what to do to sustain the momentum so that you can continue to make sense of all the data you gather.
Author : Aljawarneh, Shadi,Malhotra, Manisha
Publisher : IGI Global
Page : 263 pages
File Size : 44,7 Mb
Release : 2020-12-18
Category : Computers
ISBN : 9781799850410
Cloud computing provides an easier alternative for starting an IT-based business organization that requires much less of an initial investment. Cloud computing offers a significant edge of traditional computing with big data being continuously transferred to the cloud. For extraction of relevant data, cloud business intelligence must be utilized. Cloud-based tools, such as customer relationship management (CRM), Salesforce, and Dropbox are increasingly being integrated by enterprises looking to increase their agility and efficiency. Impacts and Challenges of Cloud Business Intelligence is a cutting-edge scholarly resource that provides comprehensive research on business intelligence in cloud computing and explores its applications in conjunction with other tools. Highlighting a wide range of topics including swarm intelligence, algorithms, and cloud analytics, this book is essential for entrepreneurs, IT professionals, managers, business professionals, practitioners, researchers, academicians, and students.
Author : Sreedhar, G.
Publisher : IGI Global
Page : 363 pages
File Size : 49,9 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522536475
As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.
Author : Aboul Ella Hassanien,Dequan Zheng,Zhijie Zhao,Zhipeng Fan
Publisher : Springer Nature
Page : 818 pages
File Size : 45,9 Mb
Release : 2023-07-03
Category : Technology & Engineering
ISBN : 9789819934164
This book constitutes the refereed proceedings of the 2022 International Conference on Business Intelligence and Information Technology (BIIT 2022) held in Harbin, China, during December 17–18, 2022. BIIT 2022 is organized by the School of Computer and Information Engineering, Harbin University of Commerce, and supported by Scientific Research Group in Egypt (SRGE), Egypt. The papers cover current research in electronic commerce technology and application, business intelligence and decision making, digital economy, accounting informatization, intelligent information processing, image processing and multimedia technology, signal detection and processing, communication engineering and technology, information security, automatic control technique, data mining, software development, and design, blockchain technology, big data technology, and artificial intelligence technology.
Author : Stephan Kudyba,Richard Hoptroff
Publisher : IGI Global
Page : 184 pages
File Size : 49,7 Mb
Release : 2001-01-01
Category : Computers
ISBN : 1930708033
Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).
